Digital Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Digital Marketing Manager (m/w/d)

🔹 Company: eFLY Marketplace Services GmbH

🔹 Location: Stuttgart, Germany

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing effective SEA strategies for clients
• Conducting keyword research and SEO optimization
• Managing and optimizing advertising campaigns
• Analyzing data and deriving measures for continuous improvement
• Creating clear and transparent reports for clients
• Handling Amazon Seller Central and optimizing PPC prices

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work independently and in a team.

📋 Key Responsibilities

✅ Strategic Planning: Collaborate with account managers to develop and implement effective SEA strategies, and expand advertising potential on Amazon.

✅ Keyword Research & SEO Optimization: Conduct keyword research and perform on- and off-page analyses to optimize campaign performance.

✅ Campaign Management: Maximize the potential of existing campaigns and continuously optimize them to achieve the best results.

✅ Data Analysis & Measure Derivation: Create detailed analyses using specialized analysis tools and derive measures for continuous campaign development.

✅ Reporting: Develop and maintain reports to document campaign results and progress for clients.

✅ Amazon Seller Central: Manage campaigns and optimize sales performance using Amazon Seller Central.

✅ PPC Optimization: Adjust and optimize PPC prices while considering the defined advertising strategy and budget guidelines.

ASSUMPTION: The role involves a high degree of independence and requires strong organizational skills to manage multiple campaigns and projects.

🎯 Required Qualifications

Education: Completed commercial training, ideally as a Kaufmann/Kauffrau für E-Commerce or in a related field.

Experience: 2-5 years of relevant experience in digital marketing or a related field.

Required Skills:

• Excellent analytical skills and a strong understanding of numbers
• Strong communication skills, both written and verbal
• Ability to work independently and in a team
• Proficient in Excel and PowerPoint
• Fluency in German (C1 level or equivalent)

Preferred Skills:

• Experience with Amazon Seller Central
• Knowledge of SEO tools and techniques
• Fluency in English (B2 level or equivalent)

ASSUMPTION: Candidates with a background in e-commerce or digital marketing will have a strong foundation for success in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Based on experience and industry standards for the role and location)

Benefits:

• Hybrid work model (combination of home office and on-site work)
• Career development opportunities through training and workshops
• Strong team culture with a supportive and motivated team
• Modern equipment and tools for daily tasks

Working Hours: Full-time (40 hours per week) with flexible hours and the possibility of remote work.

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: eFLY Marketplace Services GmbH operates in the e-commerce and digital marketing industries, focusing on Amazon marketplace optimization and advertising.

Company Size: As a medium-sized company, eFLY offers a dynamic work environment with opportunities for growth and collaboration.

Founded: The company was founded in 2015 and has since grown to become a leading provider of Amazon marketplace services.

Company Description:

• eFLY specializes in Amazon marketplace optimization, advertising, and account management
• The company works with a diverse range of clients, from small businesses to large enterprises
• eFLY focuses on data-driven strategies and continuous improvement to maximize client success

Company Specialties:

• Amazon marketplace optimization
• Amazon advertising (Sponsored Products, Sponsored Brands, Sponsored Display)
• Amazon account management
• Data analysis and reporting

Company Website: efly.com

ASSUMPTION: eFLY's focus on data-driven strategies and continuous improvement creates an environment that values analytical thinking and innovation.

📊 Role Analysis

Career Level: This role is suitable for professionals with 2-5 years of experience in digital marketing or a related field, seeking to advance their careers in a dynamic and growing company.

Reporting Structure: The Digital Marketing Manager reports directly to the Head of Marketing and works closely with account managers and other marketing team members.

Work Arrangement: This is a hybrid role, combining home office and on-site work at the company's Stuttgart office.

Growth Opportunities:

• Advancement to senior roles within the marketing department
• Expansion of responsibilities based on performance and company growth
• Cross-functional collaboration and learning opportunities within the organization

ASSUMPTION: eFLY's focus on employee development and growth creates opportunities for professionals to advance their careers within the company.

🌍 Location & Work Environment

Office Type: eFLY's Stuttgart office offers a modern and collaborative work environment, with a mix of open-plan and dedicated workspaces.

Office Location(s): eFLY's main office is located in Stuttgart, with additional offices in other German cities and internationally.

Geographic Context:

• Stuttgart is the capital of the state of Baden-Württemberg and is known for its vibrant tech and startup scene
• The city offers a high quality of life, with a rich cultural scene, excellent infrastructure, and numerous recreational opportunities
• Stuttgart is well-connected by public transportation, making it easy to commute to the office

Work Schedule: The work schedule is flexible, with core hours between 10:00 AM and 4:00 PM. Employees are expected to be present during these hours and can arrange their start and end times within reason.

ASSUMPTION: The hybrid work arrangement and flexible work schedule allow for a good work-life balance and cater to the needs of modern professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• On-site interview with the hiring manager and team members
• Final decision and job offer

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication skills and teamwork
• Cultural fit and motivation
• Relevant experience and skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of eFLY's business and the digital marketing landscape
• Prepare examples of your analytical thinking and problem-solving abilities
• Show enthusiasm for the role and eFLY's company culture

ATS Keywords: Digital Marketing, SEA Strategies, Amazon Advertising, Data Analysis, Reporting, PPC Optimization, Teamwork, Communication Skills, Excel, PowerPoint

ASSUMPTION: eFLY's hiring process is designed to assess candidates' skills, cultural fit, and motivation, with a focus on finding the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Amazon Seller Central
• SEA platforms (e.g., Amazon Advertising, Google Ads)
• SEO tools (e.g., SEMrush, Ahrefs)
• Data analysis tools (e.g., Google Analytics, Excel)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Data-driven decision making
• Continuous improvement
• Collaboration and teamwork

Work Style:

• Independent and self-motivated
• Analytical and data-driven
• Collaborative and team-oriented
• Adaptable and open to learning

Self-Assessment Questions:

• Do you thrive in a dynamic and data-driven work environment?
• Are you comfortable working independently and managing multiple projects?
• Do you enjoy collaborating with team members and clients to achieve common goals?

ASSUMPTION: eFLY values employees who are passionate about data-driven marketing, enjoy working in a collaborative environment, and are committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously
• Keeping up with the latest trends and developments in digital marketing
• Adapting to the needs and preferences of diverse clients
• Balancing work-life responsibilities in a hybrid work environment

ASSUMPTION: These challenges can be overcome through strong organizational skills, continuous learning, and effective communication with team members and clients.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on Amazon marketplace optimization and advertising
• eFLY's data-driven approach sets it apart from other digital marketing agencies
• This role offers opportunities for career growth and development within the company

ASSUMPTION: While this role shares similarities with other digital marketing positions, its focus on Amazon marketplace optimization and eFLY's data-driven approach make it unique.

📝 Sample Projects

• Developing and implementing a comprehensive Amazon advertising strategy for a new client
• Conducting a detailed SEO analysis and optimizing a client's product listings for improved visibility
• Creating and maintaining regular reports to communicate campaign performance and progress to clients

ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with the Digital Marketing Manager role at eFLY.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of this role?
• How does eFLY support the professional development of its employees?
• What is the company culture like, and how does it contribute to employee satisfaction and success?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does eFLY approach work-life balance, and what resources are available to support employees?

ASSUMPTION: These questions can help candidates better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Digital Marketing Manager (m/w/d) - eFLY Marketplace Services GmbH
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching eFLY's business and the digital marketing landscape
• Follow up with the HR department after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.