Digital Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Digital Marketing Manager (m/w/d)

🔹 Company: eFLY Marketplace Services GmbH

🔹 Location: Stuttgart, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing effective SEA strategies for clients
• Conducting keyword research and SEO optimization
• Managing and optimizing campaigns for maximum performance
• Analyzing data and deriving measures for continuous improvement
• Creating reports to document campaign results and progress
• Working with Amazon Seller Central for campaign management and sales optimization
• Adapting and optimizing PPC prices based on given strategies and budgets

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work independently and in a team.

📋 Key Responsibilities

✅ Develop and implement effective SEA strategies for clients in collaboration with account managers

✅ Conduct keyword research and on- and off-page analyses to optimize campaign performance

✅ Manage and continuously optimize existing campaigns to achieve the best results

✅ Analyze data using specialized tools and derive measures for continuous improvement

✅ Create detailed reports to document campaign results and progress for clients

✅ Work with Amazon Seller Central for campaign management and sales optimization

✅ Adapt and optimize PPC prices based on given strategies and budgets

ASSUMPTION: The role involves a mix of strategic planning, data analysis, and hands-on campaign management.

🎯 Required Qualifications

Education: Completed commercial training, ideally as a Kaufmann/Kauffrau für E-Commerce or in a related field

Experience: 2-5 years of relevant experience in digital marketing or a related field

Required Skills:

• Strong analytical skills and data-driven mindset
• Excellent communication and teamwork skills
• Quick learner with a strong aptitude for new tools and technologies
• Proficient in Excel and PowerPoint for data analysis and reporting
• Fluency in German (C1 level or equivalent)

Preferred Skills:

• Experience with Amazon Seller Central
• Familiarity with PPC optimization
• Knowledge of the eFLY platform

ASSUMPTION: Candidates with a background in e-commerce or digital marketing agencies may find this role particularly suitable.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and performance)

Benefits:

• Hybrid work model (combination of home office and on-site work)
• Access to training and workshops for continuous professional development
• Opportunities for career advancement within the company
• Modern work equipment and tools

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range is based on market research and considers the role's requirements and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: eFLY operates in the e-commerce and digital marketing sectors, focusing on Amazon marketplace services

Company Size: eFLY is a mid-sized company with a team of around 50 employees, offering a dynamic and collaborative work environment

Founded: eFLY was founded in 2018 and has since grown to become a leading Amazon marketplace service provider in Germany

Company Description:

• eFLY specializes in Amazon marketplace services, helping businesses grow and succeed on the Amazon platform
• The company offers a range of services, including account management, marketing, and optimization strategies
• eFLY's mission is to empower businesses to reach their full potential on Amazon

Company Specialties:

• Amazon marketplace services
• E-commerce consulting
• Digital marketing strategies
• Data-driven optimization

Company Website: efly.com

ASSUMPTION: eFLY's focus on Amazon marketplace services sets it apart from traditional digital marketing agencies, offering unique opportunities for candidates interested in the e-commerce sector.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in digital marketing or a related field, seeking to advance their career in a mid-sized company

Reporting Structure: The Digital Marketing Manager reports directly to the Head of Marketing and works closely with account managers and the marketing team

Work Arrangement: This role follows a hybrid work model, combining home office and on-site work at the Stuttgart office

Growth Opportunities:

• Progression to a senior or leadership role within the marketing department
• Expanding expertise in Amazon marketplace services and e-commerce
• Contributing to the company's growth and success, with potential opportunities for equity or bonuses

ASSUMPTION: eFLY's focus on employee development and growth makes it an attractive choice for candidates looking to advance their careers in the digital marketing and e-commerce sectors.

🌍 Location & Work Environment

Office Type: eFLY's office is a modern, collaborative workspace designed to foster creativity and productivity

Office Location(s): Stuttgart, Germany

Geographic Context:

• Stuttgart is the capital of the state of Baden-Württemberg and is known for its vibrant tech and startup scene
• The city offers a high quality of life, with a rich cultural heritage, beautiful parks, and a diverse range of leisure activities
• Stuttgart is well-connected by public transportation, making it easy to commute to the office

Work Schedule: The hybrid work model allows for flexible working hours, with a core working time of 10:00 AM to 04:00 PM

ASSUMPTION: The hybrid work model and flexible working hours cater to employees' work-life balance needs, while the modern office environment promotes collaboration and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• On-site interview with the hiring manager and team members
• Final interview with the CEO or a member of the executive team

Key Assessment Areas:

• Analytical skills and data-driven mindset
• Communication and teamwork skills
• Cultural fit and motivation
• Problem-solving abilities and strategic thinking

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Demonstrate your understanding of eFLY's business model and the Amazon marketplace
• Prepare examples of your previous work, focusing on data analysis, campaign management, and optimization strategies
• Research eFLY's company culture and values to ensure a good fit

ATS Keywords: Digital Marketing, SEA Strategies, Keyword Research, SEO Optimization, Campaign Management, Data Analysis, Amazon Seller Central, PPC Optimization, E-commerce, Marketing Agency

ASSUMPTION: eFLY's application process is designed to assess candidates' skills, cultural fit, and motivation, with a focus on data-driven decision-making and strategic thinking.

🛠️ Tools & Technologies

• Amazon Seller Central
• SEA platforms (e.g., Amazon Advertising, Google Ads)
• SEO tools (e.g., SEMrush, Ahrefs)
• Data analysis tools (e.g., Excel, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies for this role are industry-standard and can be learned by candidates with the right skills and aptitude.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Data-driven decision-making
• Continuous learning and improvement
• Collaboration and teamwork
• Transparency and open communication

Work Style:

• Dynamic and fast-paced environment
• Focus on results and performance
• Strong emphasis on teamwork and collaboration
• Flat hierarchy and open-door policy

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced environment?
• Are you comfortable working with data and using it to drive decision-making?
• Do you enjoy collaborating with others and contributing to a team's success?
• Are you open to learning and adapting to new tools and technologies?

ASSUMPTION: eFLY's company culture is characterized by a strong focus on data-driven decision-making, continuous learning, and collaboration, making it an attractive choice for candidates who thrive in dynamic and innovative environments.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
• Keeping up with the fast-paced and ever-changing e-commerce landscape, necessitating continuous learning and adaptation
• Working with tight deadlines and performance targets, demanding a strong focus on results and efficiency
• Collaborating with remote team members and clients, requiring excellent communication and teamwork skills

ASSUMPTION: The potential challenges of this role can be overcome by candidates with strong organizational skills, a data-driven mindset, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional digital marketing roles, this position focuses specifically on Amazon marketplace services, offering unique opportunities for candidates interested in the e-commerce sector
• eFLY's mid-sized structure provides a more agile and collaborative work environment compared to larger agencies, with greater opportunities for growth and impact
• Candidates with experience in digital marketing agencies may find the focus on Amazon marketplace services and the mid-sized company structure appealing

ASSUMPTION: This role offers a unique blend of digital marketing and e-commerce expertise, making it an attractive choice for candidates seeking to develop their skills in a dynamic and innovative environment.

📝 Sample Projects

• Developing and implementing a successful SEA strategy for a new client, resulting in a significant increase in sales and market share
• Conducting a comprehensive SEO audit and optimizing a client's product listings, leading to improved visibility and organic traffic
• Analyzing campaign performance data and deriving targeted measures to optimize results and maximize ROI

ASSUMPTION: The sample projects provided are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role, but the specific projects may vary depending on the client and the company's priorities.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of this role?
• How does this role contribute to the company's overall goals and strategy?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: The key questions to ask during the interview are designed to help candidates better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job posting
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your previous work, focusing on data analysis, campaign management, and optimization strategies
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.