Digital Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Digital Marketing Manager (m/w/d)

🔹 Company: Reh Kendermann GmbH Weinkellerei

🔹 Location: Remote (Germany)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-15

🔹 Experience Level: 0-2 years

🔹 Remote Status: Remote (Germany)

🚀 Job Overview

Key aspects of this role include:

• Strategic development and management of social media presences for national and international brands
• Operational content planning for social media channels, including content creation and distribution
• Expansion and maintenance of the entire digital marketing mix, focusing on social media, SEO, email marketing, performance marketing, and web design
• Structured monitoring and reporting of all digital measures
• Leadership of international agencies and partners
• Regular reporting to the marketing department

ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and proficiency in multiple digital marketing channels. It is ideal for a candidate looking to grow in a dynamic, international environment.

📋 Key Responsibilities

✅ Strategic development and management of social media presences for national and international brands

✅ Operational content planning for social media channels, including content creation and distribution

✅ Expansion and maintenance of the entire digital marketing mix, focusing on social media, SEO, email marketing, performance marketing, and web design

✅ Structured monitoring and reporting of all digital measures

✅ Leadership of international agencies and partners

✅ Regular reporting to the marketing department

ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills to balance multiple priorities and deadlines.

🎯 Required Qualifications

Education: Successfully completed education in business, marketing, or business informatics

Experience: Initial experience in digital marketing

Required Skills:

• Proven success in social media management
• Proficiency in content management systems, particularly WordPress
• Excellent German and good English language skills

Preferred Skills:

• Experience in international marketing
• Knowledge of the wine industry

ASSUMPTION: Candidates should have a strong foundation in digital marketing and be eager to learn and grow in an international environment.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (estimate based on industry standards for the role and experience level)

Benefits:

• Financial security and stability through an unlimited full-time contract
• Competitive salary
• Promising and varied field of activity in an engaged team with open communication and short decision-making processes
• Comprehensive and structured onboarding, as well as regular feedback discussions
• Diverse training opportunities and 30 days of vacation per year
• Flexible working hours through flexible time and the possibility of home office
• Use of company benefits such as employee discounts, monthly allowances, JobRad, and corporate benefits

Working Hours: 40 hours per week, with flexible working hours and the possibility of home office

ASSUMPTION: The salary range is an estimate based on industry standards for the role and experience level. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Wine & Spirits

Company Size: 51-200 employees

Founded: 1920

Company Description:

• Reh Kendermann is a leading wine exporter in Germany, known for its high-quality branded wines and premium own-label products
• The company is family-owned and operated, with a strong commitment to quality and innovation
• Reh Kendermann's portfolio includes successful brands such as Black Tower, Espiritu de Chile, Lindeman's, and CANTI

Company Specialties:

• Production and distribution of branded wines and premium own-label products
• International marketing and sales
• Export of wine to national and international markets

Company Website: http://www.reh-kendermann.de

ASSUMPTION: Reh Kendermann's size and industry provide a stable and promising environment for professional growth and development.

📊 Role Analysis

Career Level: Junior to Mid-level

Reporting Structure: Reports directly to the marketing department

Work Arrangement: Remote (Germany) with flexible working hours and the possibility of home office

Growth Opportunities:

• Expansion of digital marketing activities and channels
• International collaboration and project management
• Potential career progression within the marketing department

ASSUMPTION: This role offers opportunities for professional growth and development in a dynamic and international environment.

🌍 Location & Work Environment

Office Type: Remote (Germany)

Office Location(s): Bingen, Leiwen, Gau-Bickelheim, Böchingen, Oprisor (Romania), Napier (South Africa)

Geographic Context:

• Germany: Central location in Europe, with easy access to international markets
• Remote work: Flexible and independent work environment
• International offices: Opportunities for international collaboration and travel

Work Schedule: 40 hours per week, with flexible working hours and the possibility of home office

ASSUMPTION: The remote work arrangement provides flexibility and independence, while the international offices offer opportunities for collaboration and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final decision and job offer

Key Assessment Areas:

• Digital marketing skills and experience
• Language proficiency in German and English
• Cultural fit and alignment with company values
• Problem-solving and project management skills

Application Tips:

• Highlight relevant digital marketing experience and achievements
• Tailor your resume and cover letter to the specific role and company
• Prepare examples of your social media management and content creation skills
• Research the company and industry to demonstrate your enthusiasm and understanding

ATS Keywords: Digital Marketing, Social Media Management, Content Planning, Content Creation, Content Distribution, SEO, Email Marketing, Performance Marketing, Web Design, Monitoring, Reporting, Agency Management, International Collaboration, German Language, English Language, WordPress

ASSUMPTION: The application process is designed to assess the candidate's skills, experience, and cultural fit for the role and company.

🛠️ Tools & Technologies

• Content Management Systems (e.g., WordPress)
• Social Media Platforms (e.g., Facebook, Instagram, Twitter)
• SEO Tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Email Marketing Platforms (e.g., Mailchimp, HubSpot)
• Performance Marketing Platforms (e.g., Google Ads, Facebook Ads)
• Web Design Tools (e.g., Adobe Creative Suite, WordPress plugins)

ASSUMPTION: The required tools and technologies are industry-standard and can be learned or improved upon with relevant experience and training.

👔 Cultural Fit Considerations

Company Values:

• Quality: Commitment to producing high-quality wines and maintaining exceptional standards
• Innovation: Embracing new ideas and technologies to drive growth and success
• Internationality: Fostering a global mindset and promoting international collaboration

Work Style:

• Independent: Ability to work autonomously and manage multiple priorities
• Collaborative: Strong communication and teamwork skills for international project management
• Adaptable: Willingness to learn and grow in a dynamic and evolving environment

Self-Assessment Questions:

• How do you align with Reh Kendermann's commitment to quality and innovation?
• How do you approach international collaboration and project management?
• How do you adapt to a dynamic and evolving work environment?

ASSUMPTION: Candidates should assess their alignment with Reh Kendermann's values and work style to ensure a strong cultural fit.

⚠️ Potential Challenges

• Managing multiple international projects and priorities
• Adapting to a dynamic and evolving work environment
• Balancing strategic planning and operational tasks
• Developing a strong understanding of the wine industry and market trends

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to learning and growth.

📈 Similar Roles Comparison

• Digital Marketing Manager vs. Social Media Manager: The Digital Marketing Manager role is broader in scope, encompassing all digital marketing channels, while the Social Media Manager role focuses specifically on social media platforms
• Industry-specific context: The wine industry is competitive and dynamic, with a strong focus on branding and international marketing
• Career path comparison: Digital Marketing Manager roles can lead to senior marketing positions, such as Marketing Director or Chief Marketing Officer

ASSUMPTION: Candidates should consider the differences between similar roles and the unique aspects of the wine industry when evaluating this opportunity.

📝 Sample Projects

• Developing and implementing a social media strategy for a new international brand launch
• Conducting market research and analysis to inform digital marketing strategies
• Managing and optimizing international SEO campaigns to improve search engine rankings and organic traffic

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Digital Marketing Manager may undertake in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments and international offices?
• What are the most significant challenges facing the digital marketing team currently?
• How does Reh Kendermann support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexible working arrangements?

ASSUMPTION: These questions help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Prepare examples of your social media management and content creation skills
• Research the company and industry to demonstrate your enthusiasm and understanding
• Follow up with the hiring manager within one week of submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.