(Digital) Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: (Digital) Marketing Manager (m/w/d)

🔹 Company: Crafthunt GmbH

🔹 Location: München, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-02

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Driving B2B lead generation, lead nurturing, and sales enablement
• Focusing on B2C candidate acquisition and activation
• Brand building, content creation, social media management, and event organization
• Collaborating directly with founders and having a high degree of design freedom
• Working in a flexible environment with regular home office options

ASSUMPTION: This role requires a high level of self-motivation, initiative, and adaptability to thrive in a fast-paced, ever-changing startup environment.

📋 Key Responsibilities

✅ Develop and execute B2B marketing strategies to generate leads and support sales efforts

✅ Create and implement B2C marketing campaigns to attract and engage candidates

✅ Manage brand building, content creation, social media, CRM, public relations, marketing automation, events, and other marketing channels

✅ Analyze campaign performance and optimize marketing efforts based on data-driven insights

✅ Collaborate with cross-functional teams, including founders, to align marketing strategies with overall business objectives

ASSUMPTION: This role requires a strong hands-on mentality, as well as the ability to balance multiple projects and priorities effectively.

🎯 Required Qualifications

Education: Degree in Business, Marketing, Communication, or a related field

Experience: 2-5 years of experience in digital marketing, preferably in a startup or agency environment

Required Skills:

• Proven experience in B2B and B2C marketing
• Strong analytical skills and data-driven mindset
• Excellent project management and organizational skills
• Fluency in German (C-level) and English (B-level)
• Proficient in various marketing tools, such as Google Workspace, Slack, Notion, Google Analytics, HubSpot, etc.

Preferred Skills:

• Experience with AI tools in a marketing context
• Knowledge of the construction industry

ASSUMPTION: Candidates with a strong background in digital marketing and a willingness to learn and adapt will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €43,000 - €48,000 per year (based on experience and qualifications)

Benefits:

• Direct collaboration with founders and high degree of design freedom
• Flexible working arrangements with regular home office options
• Fair compensation and room for responsibility
• Open feedback and error culture for fast learning
• Engaged, international team in an ambitious startup environment

Working Hours: Full-time (40 hours per week) with flexible working hours and regular home office options

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role in Munich, Germany, with 2-5 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Construction

Company Size: Small (11-50 employees) - Offers a close-knit team and the opportunity to make a significant impact

Founded: 2022 - Relatively new and growing startup with ample opportunities for growth and development

Company Description:

• Europas führende Karriere-Plattform für die Elektro- und Bauindustrie
• Zielt darauf ab, Unternehmen und Fachkräfte durch smarte Technologie schnell und gezielt zu vernetzen
• Bietet einen einzigartigen Service, der Zeit und Kosten für Unternehmen spart und Fachkräften den Zugang zu ihrem Traumjob erleichtert

Company Specialties:

• Software
• Fachkräfte
• Baubranche
• Fachkräftemangel

Company Website: crafthunt.app

ASSUMPTION: Crafthunt is a growing startup with a strong focus on technology and innovation, offering applicants the chance to work in a dynamic and challenging environment.

📊 Role Analysis

Career Level: Mid-level - Offers the opportunity to take on significant responsibility and grow within the company

Reporting Structure: Reports directly to the founders, with close collaboration with cross-functional teams

Work Arrangement: Hybrid - Combines on-site work with regular home office options for a flexible work-life balance

Growth Opportunities:

• Potential for career advancement as the company grows and expands
• Chance to develop skills in various marketing channels and disciplines
• Opportunity to work closely with founders and have a significant impact on the company's success

ASSUMPTION: This role offers strong growth potential for the right candidate, as Crafthunt continues to expand and solidify its position in the market.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in Munich, Germany

Office Location(s): Leopoldstraße 18, Munich, Bavaria 80802, DE

Geographic Context:

• Munich, Germany - A vibrant city with a strong economy and a thriving tech industry
• Close proximity to public transportation and various amenities
• Cultural diversity and international atmosphere

Work Schedule: Full-time (40 hours per week) with flexible working hours and regular home office options

ASSUMPTION: The work environment at Crafthunt is dynamic, collaborative, and fast-paced, with a strong emphasis on innovation and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or video interview with founders
• Decision and offer

Key Assessment Areas:

• Marketing skills and experience
• Analytical and problem-solving abilities
• Cultural fit and alignment with company values
• Communication and interpersonal skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your approach to B2B and B2C marketing, as well as your experience with various marketing channels
• Demonstrate your ability to work independently and manage multiple projects
• Show enthusiasm for the company's mission and values

ATS Keywords: B2B Marketing, B2C Marketing, Lead Generation, Lead Nurturing, Sales Enablement, Brand Building, Content Creation, Social Media, CRM, Public Relations, Marketing Automation, Event Management, Data Analysis, Project Management, German Language, English Language

ASSUMPTION: The application process at Crafthunt is designed to assess candidates' marketing skills, cultural fit, and ability to thrive in a fast-paced startup environment.

🛠️ Tools & Technologies

• Google Workspace (Gmail, Google Docs, Google Sheets, etc.)
• Slack
• Notion
• Google Analytics
• HubSpot
• Customer.io
• Canva
• Figma
• Framer

ASSUMPTION: The tools and technologies listed are subject to change and may be updated based on the company's evolving needs and preferences.

👔 Cultural Fit Considerations

Company Values:

• Ambition
• Collaboration
• Innovation
• Responsibility
• Continuous Learning

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Flexible and adaptable
• Results-driven and data-focused

Self-Assessment Questions:

• Do you thrive in a fast-paced, ever-changing environment?
• Are you comfortable working independently and managing multiple projects?
• Do you have a strong desire to learn and grow professionally?
• Are you passionate about the construction industry and eager to make an impact?

ASSUMPTION: Crafthunt values candidates who are ambitious, collaborative, and eager to learn and grow in a dynamic startup environment.

⚠️ Potential Challenges

• Working in a fast-paced, ever-changing startup environment may require adaptability and flexibility
• Balancing multiple projects and priorities may be challenging at times
• The role may require occasional travel for events and conferences
• Working in a small company may mean wearing multiple hats and taking on diverse responsibilities

ASSUMPTION: The potential challenges listed are inherent to working in a growing startup and can be overcome with strong communication, adaptability, and a willingness to learn and grow.

📈 Similar Roles Comparison

• This role is unique in its focus on both B2B and B2C marketing within the construction industry
• Unlike traditional marketing roles, this position offers a high degree of design freedom and direct collaboration with founders
• Career progression may involve taking on additional responsibilities and growing with the company

ASSUMPTION: This role is distinct from other marketing positions due to its focus on the construction industry and the unique opportunity it offers for direct collaboration with founders.

📝 Sample Projects

• Developing and executing a B2B lead generation campaign using various marketing channels
• Creating and implementing a B2C candidate acquisition strategy to attract and engage top talent
• Managing brand building efforts, including content creation, social media, and public relations
• Analyzing campaign performance and optimizing marketing efforts based on data-driven insights

ASSUMPTION: The sample projects listed are intended to provide a sense of the types of initiatives the marketing manager may be responsible for, but the specific projects may vary based on the company's evolving needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision and how this role fits into that plan?
• How does the marketing team collaborate with other departments, such as sales and product development?
• What are the most significant challenges facing the company, and how can this role help address them?
• How does the company support the professional growth and development of its employees?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: The key questions listed are designed to help candidates better understand the company's culture, values, and long-term vision, as well as the specific requirements and expectations of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for your interview by researching the company and practicing your responses to common marketing interview questions
• Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.