Digital Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Digital Marketing Manager (m/w/d)

🔹 Company: eFLY Marketplace Services GmbH

🔹 Location: Stuttgart, Baden-Württemberg, Germany

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Advertising Services

🔹 Date Posted: 2025-07-18

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Developing and managing advertising budgets for clients to achieve optimal visibility
• Creating regular evaluations to communicate progress to clients
• Focusing on product positioning in desired advertising spaces
• Collaborating with account managers to create and implement effective SEA strategies
• Optimizing campaigns and PPC prices while adhering to budget constraints

ASSUMPTION: The role requires a strong understanding of Amazon advertising and e-commerce, as well as excellent analytical and communication skills.

📋 Key Responsibilities

✅ Strategic Planning: Collaborate with account managers to develop and implement effective SEA strategies, and expand advertising potential on Amazon

✅ Keyword Research & SEO Optimization: Conduct keyword research and perform on- and off-page analyses to optimize campaign performance

✅ Campaign Management: Maximize the potential of existing campaigns and continuously optimize for the best results

✅ Data Analysis & Measure Derivation: Create detailed analyses and derive measures to continuously improve campaigns using specialized analysis tools

✅ Reporting: Build and maintain reports to document campaign results and progress for clients in a clear and transparent manner

✅ Amazon Seller Central: Manage campaigns and optimize sales performance using Amazon Seller Central

✅ PPC Optimization: Adjust and optimize PPC prices while considering the defined advertising strategy and budget guidelines

ASSUMPTION: The role may require occasional overtime to meet project deadlines or client needs.

🎯 Required Qualifications

Education: Completed commercial training, ideally as a Kaufmann/-frau für E-Commerce or in a related field

Experience: 2-5 years of relevant experience in digital marketing or a related field

Required Skills:

• Strong analytical skills and data-driven decision-making
• Excellent communication skills, both written and verbal
• Ability to work independently and manage projects
• Proficient in Excel and PowerPoint
• Fluency in German (C1 level or equivalent)

Preferred Skills:

• Experience with Amazon advertising platforms
• Knowledge of SEO best practices
• Fluency in English (B2 level or equivalent)

ASSUMPTION: Candidates with relevant industry experience and a proven track record of success in digital marketing will be prioritized.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and performance)

Benefits:

• Hybrid work model combining home office and on-site work
• Career development opportunities through training and workshops
• Strong team culture and supportive work environment
• Modern equipment and tools for daily tasks

Working Hours: Full-time position with standard working hours (40 hours/week), flexible based on project needs

ASSUMPTION: The salary range is estimated based on industry standards for digital marketing managers with 2-5 years of experience in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, focusing on Amazon performance and content marketing

Company Size: 51-200 employees, offering a dynamic and collaborative work environment

Founded: 2017, with a five-year history of growth and success in the Amazon advertising industry

Company Description:

• As an Amazon performance and content marketing agency, eFLY Marketplace Services GmbH helps clients achieve increased visibility, better organic rankings, and higher profits
• Manages seven-figure advertising budgets for clients in Europe and the US
• Emphasizes expertise and continuous learning, with a team of over 70 Amazon professionals

Company Specialties:

• Amazon advertising (Sponsored Advertising and Demand Side Platform)
• Content optimization (Amazon Stores, A+ Content, photography, videography, 3D rendering)
• SEO optimization (frontend and backend SEO)
• Personalized consulting (Amazon account management, 24/7 support)
• Internationalization (market entry and advertising abroad, native content translation)
• In-house consulting (Amazon marketing expertise)

Company Website: efly-amz.com

ASSUMPTION: eFLY Marketplace Services GmbH is a well-established and growing agency with a strong focus on Amazon advertising and a commitment to client success.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the agency

Reporting Structure: The role reports directly to the head of marketing or a relevant manager

Work Arrangement: Hybrid, with a combination of remote work and on-site collaboration

Growth Opportunities:

• Career development through training and workshops
• Potential for internal promotions based on performance and experience
• Expansion of responsibilities as the company grows and takes on new clients

ASSUMPTION: The role offers opportunities for professional growth and advancement within the agency, as well as the chance to work on diverse and challenging projects.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a focus on employee well-being

Office Location(s): Kronenstraße 36, Stuttgart, Baden-Württemberg 70174, DE

Geographic Context:

• Stuttgart is the capital of the state of Baden-Württemberg, located in southwestern Germany
• The city offers a high quality of life, with a rich cultural scene, vibrant nightlife, and numerous parks and green spaces
• Stuttgart is well-connected by public transportation and has a international airport

Work Schedule: Standard working hours with flexibility based on project needs and client demands

ASSUMPTION: The office environment is designed to foster collaboration and creativity, with a focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final interview with the team or relevant stakeholders

Key Assessment Areas:

• Technical skills and knowledge of Amazon advertising
• Analytical and problem-solving abilities
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Demonstrate your understanding of Amazon advertising and e-commerce
• Showcase your analytical and problem-solving skills through examples or case studies
• Prepare questions to ask the interviewer about the role, team, or company

ATS Keywords: Amazon advertising, SEA strategies, keyword research, SEO optimization, campaign management, data analysis, reporting, Amazon Seller Central, PPC optimization, German language skills

ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager or the company, but typically follows a structured interview process to assess technical skills and cultural fit.

🛠️ Tools & Technologies

• Amazon Seller Central
• Amazon advertising platforms (Sponsored Advertising, Demand Side Platform)
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Data analysis tools (e.g., Google Analytics, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The role may require the use of additional tools and technologies based on the specific needs of clients or projects.

👔 Cultural Fit Considerations

Company Values:

• Expertise and continuous learning
• Collaboration and teamwork
• Client focus and success
• Innovation and adaptability

Work Style:

• Dynamic and fast-paced environment
• Strong focus on collaboration and teamwork
• Results-driven and data-focused approach
• Flexible and adaptable to changing client needs and market trends

Self-Assessment Questions:

• Do you have a strong passion for learning and continuous professional development?
• Are you comfortable working in a dynamic and collaborative team environment?
• Do you thrive in a results-driven and data-focused work environment?
• Are you able to adapt to changing client needs and market trends?

ASSUMPTION: Candidates who demonstrate a strong fit with the company's values and work style will be prioritized in the hiring process.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously
• Keeping up with the dynamic and ever-changing Amazon advertising landscape
• Occasional overtime to meet project deadlines or client needs
• Balancing the demands of multiple stakeholders, including clients and internal teams

ASSUMPTION: The role may present challenges related to time management, prioritization, and adaptability, but offers opportunities for professional growth and development.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on Amazon advertising and e-commerce
• Requires a strong understanding of Amazon advertising platforms and best practices
• Offers opportunities for career growth and development within the agency

ASSUMPTION: The role is unique in its focus on Amazon advertising and offers a specialized skill set that is highly sought after in the industry.

📝 Sample Projects

• Developing and implementing a comprehensive Amazon advertising strategy for a new client
• Optimizing the performance of an existing Amazon advertising campaign for a major retailer
• Conducting a thorough SEO audit and optimizing the organic rankings of a client's Amazon product listings

ASSUMPTION: The role may involve a wide range of projects, from strategic planning and campaign development to tactical execution and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What are the most challenging aspects of working in this role, and how can I best prepare for them?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight relevant experience and skills, with a focus on Amazon advertising and e-commerce
• Prepare for the interview by researching the company, its clients, and the Amazon advertising landscape
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.