(Digital) Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: (Digital) Marketing Manager (m/w/d)

🔹 Company: Crafthunt GmbH

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-02

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Driving B2B lead generation, lead nurturing, and sales enablement
• Focusing on B2C candidate acquisition and activation
• Managing brand building, content creation, social media, CRM, and marketing automation
• Collaborating with founders and having a high degree of design freedom

ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on driving results in both B2B and B2C marketing efforts.

📋 Key Responsibilities

✅ B2B Marketing: Develop and execute strategies to generate leads, nurture them, and enable sales teams to close deals

✅ B2C Marketing: Implement campaigns to attract and engage candidates, showcasing Crafthunt's unique value proposition

✅ Brand Management: Oversee brand building initiatives, ensuring consistent messaging and visual identity across all channels

✅ Content Creation: Develop and maintain high-quality content that resonates with target audiences and supports marketing goals

✅ Social Media Management: Engage with followers, grow online communities, and leverage social media platforms to achieve marketing objectives

✅ CRM & Marketing Automation: Manage customer relationships, automate marketing tasks, and optimize processes to improve efficiency and effectiveness

✅ Event Management: Plan and execute events, trade shows, and other marketing activities to raise brand awareness and drive growth

ASSUMPTION: This role requires a strong understanding of both B2B and B2C marketing strategies, as well as the ability to adapt to the dynamic nature of a startup environment.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, Communication, or a related field

Experience: 2-5 years of experience in digital marketing, preferably in a startup or agency environment

Required Skills:

• Proven track record in B2B and B2C marketing
• Strong analytical skills and data-driven mindset
• Excellent communication and stakeholder management skills
• Fluency in German (C-level) and English (B-level)
• Proficient in tools such as Google Workspace, Slack, Notion, Google Analytics, HubSpot, and customer.io

Preferred Skills:

• Experience with AI tools in marketing
• Familiarity with the construction industry
• Strong project management skills

ASSUMPTION: Candidates should have a strong hands-on mentality, be comfortable working in a fast-paced environment, and be eager to take on new challenges.

💰 Compensation & Benefits

Salary Range: €43,000 - €48,000 per year (based on experience and qualifications)

Benefits:

• Direct collaboration with founders and high degree of design freedom
• Flexible working arrangements, with regular home office options
• Fair compensation and room for responsibility
• Open feedback and error culture for rapid learning
• Engaged international team in an ambitious startup environment

Working Hours: Full-time (40 hours per week), with flexible scheduling

ASSUMPTION: The salary range is based on industry standards for a marketing manager role in Munich, considering the candidate's experience level and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: Construction. Crafthunt is Europe's leading career platform for the electro and construction industry, connecting companies with qualified professionals.

Company Size: Small (11-50 employees). This means a more agile and dynamic work environment, with opportunities for growth and impact.

Founded: 2022. Crafthunt was founded to address the skilled labor shortage in the construction industry by providing a platform that streamlines the hiring process.

Company Description:

• Crafthunt's unique value proposition lies in its personal interviews and thorough vetting of candidates, ensuring that companies receive only top-quality applicants
• The platform aims to save time and costs for hiring companies while providing candidates with tailored career opportunities
• Crafthunt's team consists of experts in software development, recruitment, and the construction industry

Company Specialties:

• Software development for recruitment platforms
• Filling skilled labor positions in the construction industry
• Addressing the skilled labor shortage through innovative technology

Company Website: crafthunt.app

ASSUMPTION: Crafthunt's focus on the construction industry and its unique approach to recruitment set it apart from traditional job platforms.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and development within the marketing department and the company as a whole.

Reporting Structure: The Marketing Manager will report directly to the founders and work closely with other departments to align marketing efforts with overall business objectives.

Work Arrangement: Hybrid. The role requires a balance of on-site collaboration and remote work, with regular home office options available.

Growth Opportunities:

• As Crafthunt grows, there may be opportunities to expand the marketing team and take on a leadership role
• The dynamic nature of the startup environment offers continuous learning and development opportunities
• Successful candidates may have the chance to shape the company's marketing strategy and make a significant impact on its growth

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally in a fast-paced, innovative environment.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in Munich's Leopoldstraße

Office Location(s): Munich, Bavaria, Germany

Geographic Context:

• Munich is the capital of Bavaria and the third-largest city in Germany, offering a high quality of life and a vibrant cultural scene
• The city is home to a thriving startup ecosystem and a strong construction industry
• Munich's central location in Europe makes it an ideal hub for a career in the construction industry

Work Schedule: Full-time (40 hours per week), with flexible scheduling and regular home office options

ASSUMPTION: Munich's dynamic business environment and high quality of life make it an attractive location for professionals in the construction industry.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit
• On-site interview with the founders to discuss the role in more detail and assess cultural fit

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Hands-on experience and ability to execute campaigns
• Cultural fit and alignment with Crafthunt's values
• Communication and stakeholder management skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your approach to B2B and B2C marketing, as well as your understanding of the construction industry
• Demonstrate your ability to work independently and take initiative in a fast-paced environment

ATS Keywords: B2B marketing, B2C marketing, lead generation, lead nurturing, sales enablement, brand building, content creation, social media management, CRM, marketing automation, event management, AI tools, construction industry

ASSUMPTION: Crafthunt's hiring process is designed to assess candidates' marketing expertise, cultural fit, and ability to thrive in a dynamic startup environment.

🛠️ Tools & Technologies

• Google Workspace (Gmail, Google Drive, Google Docs, etc.)
• Slack
• Notion
• Google Analytics
• HubSpot
• customer.io
• Canva
• Figma
• Framer
• AI tools (ChatGPT, Perplexity, n8n, Metabase)

ASSUMPTION: Candidates should be comfortable working with a variety of marketing tools and technologies, and be open to learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Ambition: Crafthunt aims to be the leading career platform for the construction industry and is committed to driving growth and innovation
• Collaboration: The company values open communication and close collaboration between teams and stakeholders
• Continuous Learning: Crafthunt encourages its employees to stay up-to-date with industry trends and develop their skills

Work Style:

• Hands-on: The role requires a strong hands-on mentality and the ability to execute campaigns independently
• Dynamic: The fast-paced startup environment demands adaptability and a willingness to take on new challenges
• Results-driven: Crafthunt prioritizes outcomes and focuses on driving measurable results

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment with limited guidance?
• Are you comfortable working with a variety of marketing tools and technologies?
• Do you have a strong hands-on mentality and a results-driven approach to marketing?

ASSUMPTION: Crafthunt's culture values ambition, collaboration, and continuous learning, and seeks candidates who are a strong fit for this environment.

⚠️ Potential Challenges

• The role requires a strong understanding of both B2B and B2C marketing strategies, which can be challenging to balance
• The dynamic nature of the startup environment may demand adaptability and flexibility
• The role may require working with limited resources and finding creative solutions to marketing challenges
• The construction industry can be competitive, and the role may involve managing multiple stakeholders with varying priorities

ASSUMPTION: Candidates should be prepared to face these challenges head-on and leverage them as opportunities for growth and learning.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a balance of strategic planning and hands-on execution, with a focus on driving results in both B2B and B2C marketing efforts
• The construction industry presents unique challenges and opportunities for marketing professionals, requiring a strong understanding of the industry and its target audiences
• This role offers a unique opportunity to grow both personally and professionally in a fast-paced, innovative environment, with the potential to make a significant impact on the company's growth

ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from traditional marketing positions.

📝 Sample Projects

• Developing and executing a B2B lead generation campaign using targeted advertising and content marketing
• Creating and implementing a B2C candidate acquisition strategy, leveraging social media and SEO to attract and engage candidates
• Managing a marketing automation project to improve efficiency and effectiveness in customer relationship management

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Marketing Manager may be responsible for, and are not exhaustive.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does Crafthunt differentiate itself from other career platforms in the construction industry?
• What are the key priorities for this role in the first 90 days?
• How does Crafthunt support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does it support employees' well-being?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and its culture, and to demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for your interview by researching Crafthunt's unique value proposition and the construction industry
• Follow up with the hiring manager, Ursula Jocham, after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.