Digital Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Digital Marketing Manager (m/w/d)

🔹 Company: eFLY Marketplace Services GmbH

🔹 Location: Stuttgart, Germany

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing effective SEA strategies for clients
• Conducting keyword research and SEO optimization for campaigns
• Managing and optimizing campaigns to maximize performance
• Analyzing data and deriving measures for continuous improvement
• Creating clear and transparent reports for clients
• Handling Amazon Seller Central for campaign management and sales optimization
• Adapting and optimizing PPC prices based on given strategies and budgets

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work independently and in a team.

📋 Key Responsibilities

✅ Strategic Planning: Collaborate with account managers to develop and implement effective SEA strategies for clients, focusing on maximizing advertising potential on Amazon.

✅ Keyword Research & SEO Optimization: Conduct keyword research and perform on- and off-page analyses to optimize campaign performance.

✅ Campaign Management: Manage and optimize existing campaigns to achieve the best results, continuously improving performance.

✅ Data Analysis & Measure Derivation: Create detailed analyses using specialized analysis tools and derive measures for continuous campaign development.

✅ Reporting: Develop and maintain reports to document campaign results and progress for clients, ensuring transparency and clear communication.

✅ Amazon Seller Central Management: Safely handle Amazon Seller Central for campaign management and optimize sales performance.

✅ PPC Optimization: Adapt and optimize PPC prices based on given strategies and budget constraints.

ASSUMPTION: The role may require occasional overtime to meet project deadlines or client needs.

🎯 Required Qualifications

Education: Completed commercial training, ideally as a Kaufmann/-frau für E-Commerce or in a related field.

Experience: 2-5 years of relevant experience in digital marketing or a related field.

Required Skills:

• Strong analytical skills and a quick learning ability
• Excellent communication skills, both written and verbal
• Ability to work independently and in a team
• Proficient in Excel and PowerPoint
• Fluency in German (C1 level or equivalent)

Preferred Skills:

• Experience with Amazon Seller Central
• Knowledge of SEO tools and techniques
• Fluency in English (B2 level or equivalent)

ASSUMPTION: Candidates with relevant certifications (e.g., Google Ads, Facebook Blueprint) may have an advantage.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and performance)

Benefits:

• Hybrid work model (combination of home office and on-site work)
• Access to training and workshops for continuous skill development and career advancement
• Modern equipment and powerful tools for daily tasks
• Motivated and supportive team with an open work culture

Working Hours: Full-time (40 hours per week), with flexible hours and the possibility of remote work

ASSUMPTION: The salary range is an estimate based on market research and the company's size. Actual compensation may vary based on individual performance and experience.

📌 Applicant Insights

🔍 Company Context

Industry: eFLY Marketplace Services GmbH operates in the e-commerce and digital marketing sectors, focusing on Amazon marketplace optimization and advertising.

Company Size: As a mid-sized company, eFLY offers a dynamic work environment with opportunities for growth and collaboration.

Founded: The company was founded in 2019 and has since grown to become a leading provider of Amazon advertising and optimization services.

Company Description:

• eFLY specializes in maximizing advertising potential on Amazon for its clients
• The company focuses on data-driven strategies and continuous optimization
• eFLY fosters a collaborative and innovative work environment

Company Specialties:

• Amazon advertising optimization
• SEA strategy development
• Data analysis and reporting
• Campaign management and optimization

Company Website: efly.com

ASSUMPTION: eFLY's focus on data-driven strategies and continuous improvement makes it an attractive choice for candidates interested in a dynamic and innovative work environment.

📊 Role Analysis

Career Level: This role is suitable for professionals with 2-5 years of experience in digital marketing or a related field, seeking to advance their careers in a mid-sized company.

Reporting Structure: The Digital Marketing Manager will report directly to the Head of Marketing and collaborate closely with account managers and other team members.

Work Arrangement: This is a hybrid role, combining on-site work at the Stuttgart office with remote work options.

Growth Opportunities:

• Progression to a senior or management role within the marketing department
• Expanding expertise in Amazon advertising and optimization
• Developing skills in data analysis and reporting
• Gaining experience in team leadership and mentoring

ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within the company, as eFLY values internal promotions and career development.

🌍 Location & Work Environment

Office Type: eFLY's office is located in Stuttgart, Germany, offering a modern and collaborative work environment.

Office Location(s): eFLY Marketplace Services GmbH, Keplerstraße 31, 70173 Stuttgart, Germany

Geographic Context:

• Stuttgart is the capital of the state of Baden-Württemberg, located in southwestern Germany
• The city offers a high quality of life, with a vibrant cultural scene, numerous parks, and a well-developed public transportation system
• Stuttgart is an important economic hub, with a strong focus on technology, manufacturing, and services

Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 5:00 PM. Flexible hours and remote work options are available.

ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be able to commute to the Stuttgart office as needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• On-site or virtual interview with the hiring manager and team members
• Final decision and job offer

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication skills and teamwork
• Cultural fit and motivation
• Technical skills and industry knowledge

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving abilities and teamwork skills
• Research eFLY's company culture and values to demonstrate your fit with the organization

ATS Keywords: Digital Marketing, SEA Strategies, Amazon Advertising, Campaign Management, Data Analysis, Reporting, PPC Optimization, German Fluency

ASSUMPTION: eFLY uses an Applicant Tracking System (ATS) to manage and filter job applications. Including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Amazon Seller Central
• SEA platforms (e.g., Google Ads, Amazon Advertising)
• SEO tools (e.g., SEMrush, Ahrefs)
• Data analysis tools (e.g., Excel, Google Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed for the role.

👔 Cultural Fit Considerations

Company Values:

• Data-driven approach
• Continuous improvement
• Collaboration and teamwork
• Customer focus

Work Style:

• Dynamic and innovative
• Results-oriented and goal-driven
• Collaborative and supportive
• Flexible and adaptable

Self-Assessment Questions:

• How do you approach data-driven decision-making in your work?
• Can you provide an example of a time when you collaborated effectively with a team to achieve a common goal?
• How do you stay organized and manage your time effectively in a dynamic work environment?

ASSUMPTION: Candidates who align with eFLY's company values and work style will be more likely to succeed and enjoy their time at the company.

⚠️ Potential Challenges

• Managing multiple campaigns and clients simultaneously
• Keeping up with the latest trends and developments in Amazon advertising
• Balancing on-site and remote work responsibilities effectively
• Adapting to a dynamic and fast-paced work environment

ASSUMPTION: Successful candidates will be able to overcome these challenges by leveraging their skills, seeking support from colleagues, and continuously learning and adapting.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position has a strong focus on Amazon advertising and optimization
• In the e-commerce industry, this role offers a unique opportunity to specialize in Amazon marketplace advertising
• Career progression may involve expanding into other marketing channels or taking on leadership responsibilities

ASSUMPTION: Candidates should research similar roles in the industry to better understand the unique aspects of this position and how it aligns with their career goals.

📝 Sample Projects

• Developing and implementing a successful SEA strategy for a new client
• Optimizing an existing campaign's performance through data analysis and A/B testing
• Creating a comprehensive report on campaign performance and recommendations for a quarterly client meeting

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities the Digital Marketing Manager may encounter in their day-to-day work.

❓ Key Questions to Ask During Interview

• How does eFLY support the professional development of its employees?
• Can you describe the team structure and dynamics within the marketing department?
• How does eFLY foster a data-driven culture, and what resources are available to support this approach?
• What are the key priorities for this role in the first 90 days?
• How does eFLY balance work-life integration for its employees?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and helps you make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Digital Marketing Manager (m/w/d) - eFLY Marketplace Services GmbH
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving abilities and teamwork skills
• Research eFLY's company culture and values to demonstrate your fit with the organization
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.