Digital Marketing Manager (m/w/d)

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📌 Core Information

🔹 Job Title: Digital Marketing Manager (m/w/d)

🔹 Company: eFLY Marketplace Services GmbH

🔹 Location: Stuttgart, Baden-Württemberg, Germany

🔹 Job Type: On-site

🔹 Category: 🌐 Digital Marketing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Calculating and managing advertising budgets to achieve the best possible visibility for clients.
• Regularly creating reports to communicate progress to clients.
• Strategically positioning products in desired advertising spaces.
• Utilizing analytical tools to drive and optimize campaign performance.

ASSUMPTION: The role assumes the candidate will have comprehensive knowledge of digital marketing strategies and tools, which is crucial for achieving and maintaining optimal visibility and performance for clients.

📋 Key Responsibilities

✅ Collaborate with account managers to develop and implement effective SEA strategies.

✅ Conduct keyword research and SEO optimization to enhance campaign performance.

✅ Maximize the potential of existing campaigns through continuous optimization.

✅ Create detailed analyses and derive measures to advance campaigns using specialized analysis tools.

✅ Build and maintain reports for transparent client communication.

✅ Manage campaigns on Amazon Seller Central to improve sales performance.

✅ Adjust and optimize PPC rates according to defined strategies and budget limits.

ASSUMPTION: Responsibilities imply frequent interaction with clients and stakeholders, requiring strong communication and analytical skills to tailor strategies effectively.

🎯 Required Qualifications

Education: Completed commercial training, ideally in E-Commerce or a related field.

Experience: 2-5 years in digital marketing, particularly in strategy development and campaign management.

Required Skills:

• Strong analytical skills with a knack for data-driven decision-making.
• Ability to work independently while managing multiple projects.
• Excellent communication and collaborative teamwork skills.

Preferred Skills:

• Experience with Amazon Seller Central.
• Proficiency in Excel and PowerPoint for data analysis and presentation creation.

ASSUMPTION: It is assumed that candidates are already familiar with the major digital marketing platforms and tools mentioned, requiring minimal onboarding time.

💰 Compensation & Benefits

Salary Range: Not specified; typically dependent on experience in this industry.

Benefits:

• Flexible hybrid work model combining office and home office.
• Continuous professional development with access to training and workshops.
• Supportive, motivated team culture with modern work tools provided.

Working Hours: Full-time, 40 hours per week, with some flexibility in scheduling.

ASSUMPTION: The compensation package likely includes competitive salary and benefits typical in the digital marketing industry, although specifics aren't detailed.

📌 Applicant Insights

🔍 Company Context

Industry: Digital Marketing Services

Company Size: Not Specified, likely a small to medium-sized enterprise based on job context.

Founded: Not Specified

Company Description:

• Focused on enhancing visibility and sales for clients through strategic marketing.
• Pioneering methodologies in digital advertising spaces.
• Strong emphasis on data-driven decision-making.

Company Specialties:

• Search Engine Advertising (SEA)
• Search Engine Optimization (SEO)
• Campaign Management and Reporting

Company Website: https://efly.com

ASSUMPTION: Company operates at a regional level given its specific location, emphasizing localized strategies and client engagement.

📊 Role Analysis

Career Level: Mid-level position with leadership in strategic campaign management.

Reporting Structure: Likely reports to the head of digital marketing or a senior management figure.

Work Arrangement: Hybrid model with flexibility to work partly from home.

Growth Opportunities:

• Potential for career advancement to senior management roles.
• Opportunities to lead larger projects or teams.
• Cross-functional skill development in digital marketing tools and strategies.

ASSUMPTION: This role is pivotal for company growth, providing significant exposure to various digital marketing domains.

🌍 Location & Work Environment

Office Type: Modern office equipped with the latest workplace tools.

Office Location(s): Stuttgart, Baden-Württemberg, Germany

Geographic Context:

• Located in a key commercial hub of Germany, Stuttgart offers access to networks and clients in diverse industries.
• The area is renowned for its strong business and innovation landscape, particularly in automotive and engineering.
• Offers a vibrant culture with numerous professional opportunities and urban amenities.

Work Schedule: Standard business hours with flexibility in remote work days per the hybrid model.

ASSUMPTION: The workplace culture is dynamic and vibrant, contributing to both personal growth and professional development.

💼 Interview & Application Insights

Typical Process:

• Submit an online application through the company portal.
• Initial screening by HR or hiring manager.
• Technical or role-specific interview with department heads.

Key Assessment Areas:

• Experience and past success in digital marketing campaign management.
• Ability to solve complex marketing challenges analytically.
• Compatibility with company values and team culture.

Application Tips:

• Highlight experience with similar tools and platforms as those used by the company.
• Emphasize successful digital marketing campaigns managed individually or in teams.
• Prepare to discuss case studies or specific examples of past work success.

ATS Keywords: Digital Marketing, SEA Strategies, Keyword Research, SEO Optimization, Data Analysis, PPC Optimization

ASSUMPTION: The interview process is designed to gauge both technical ability and cultural fit within the company.

🛠️ Tools & Technologies

• Amazon Seller Central
• Search Engine Marketing (SEM) Tools
• SEO Analytics Software

ASSUMPTION: Familiarity with industry-standard SEM and SEO tools is important for efficiency and integration within current company practices.

👔 Cultural Fit Considerations

Company Values:

• Innovation in digital marketing.
• Client-centric approach to all operations.
• Collaborative teamwork and transparent communication.

Work Style:

• Proactive and self-driven working approach.
• Team-oriented with strong interpersonal skills.
• Analytical mindset focused on results and improvements.

Self-Assessment Questions:

• Am I comfortable working in a dynamic and evolving field like digital marketing?
• Do I have strong analytical skills and the ability to use data to drive decisions?
• Am I able to manage multiple campaigns and collaborate effectively with different teams?

ASSUMPTION: A successful candidate should genuinely resonate with collaborative and client-focused work ethos.

⚠️ Potential Challenges

• Balancing multiple client's expectations and campaigns.
• Keeping up with fast-paced changes in digital marketing trends.
• Working under tight deadlines to deliver campaign results.
• Effective communication with clients about complex strategies and results.

ASSUMPTION: The role demands high adaptability and effective stress management given the rapidly changing digital marketing landscape.

📈 Similar Roles Comparison

• Higher emphasis on SEO optimization compared to typical Digital Marketing roles.
• Direct involvement with Amazon Seller tools, which might differ from other general platforms.
• Greater client interaction for feedback and adjustments.

ASSUMPTION: Compared to general Digital Marketing Manager roles, this position emphasizes e-commerce platform expertise, specifically Amazon.

📝 Sample Projects

• Developing a comprehensive SEA strategy for a new product launch.
• Optimizing an existing marketing campaign to achieve a 30% improvement in ROI.
• Conducting in-depth keyword analysis leading to a 20% increase in search visibility.

ASSUMPTION: Projects challenge candidates to think strategically and creatively to deliver measurable results.

❓ Key Questions to Ask During Interview

• How does the company integrate new digital marketing tools and trends efficiently?
• Can you describe the team structure and where this role fits in?
• What are the future growth areas that the company is looking to explore?
• How is success measured for this role?
• What are the primary challenges faced by the digital marketing team?

ASSUMPTION: Questions should focus on understanding company priorities, team dynamics, and personal role expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume is updated with relevant keywords such as Digital Marketing and SEO.
• Prepare for potential interviews by reviewing digital marketing case studies you’ve worked on.
• Follow up on your application status after submission, if possible.
• Engage with the company's social media profiles to understand their work culture better.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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