Digital Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Digital Marketing Manager (m/w/d)

🔹 Company: eFLY Marketplace Services GmbH

🔹 Location: Stuttgart, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Office & Remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing effective SEA strategies for clients
• Conducting keyword research and SEO optimization
• Managing and optimizing advertising campaigns
• Analyzing data and deriving measures for continuous improvement
• Creating clear and transparent reports for clients

ASSUMPTION: This role requires a strong analytical mindset and excellent communication skills to work effectively with clients and internal teams.

📋 Key Responsibilities

✅ Developing and implementing effective SEA strategies for clients in collaboration with account managers

✅ Conducting keyword research and on/off-page analyses to optimize campaign performance

✅ Managing and continuously optimizing existing campaigns to maximize results

✅ Creating detailed analyses and deriving measures for continuous campaign development using specialized analysis tools

✅ Building and maintaining reports to document campaign results and progress for clients

✅ Handling Amazon Seller Central for campaign management and sales performance optimization

✅ Adapting and optimizing PPC prices while considering given advertising strategies and budget constraints

ASSUMPTION: This role involves a high degree of independence and requires strong organizational skills to manage multiple campaigns and clients effectively.

🎯 Required Qualifications

Education: Completed commercial training, ideally in E-Commerce or a related field

Experience: 2-5 years of relevant experience in digital marketing or a related field

Required Skills:

• Strong analytical skills and a quick learning ability
• Excellent communication skills, both written and verbal
• Structured communication and strong organizational skills
• Proficient in Excel and PowerPoint
• Fluency in German (C1 level) and proficiency in English (B2 level)

Preferred Skills:

• Experience with Amazon Seller Central
• Knowledge of PPC optimization strategies
• Familiarity with data analysis tools

ASSUMPTION: Proficiency in German is crucial for this role due to the necessity of communicating effectively with clients and internal teams in the local language.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Based on experience and market standards for digital marketing managers in Stuttgart)

Benefits:

• Hybrid work model (combination of home office and on-site work)
• Access to training and workshops for continuous skill development
• Career advancement opportunities within the agency
• Modern work equipment and powerful tools

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on market research and comparable roles in the region. The final offer may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: eFLY operates in the e-commerce and digital marketing sectors, focusing on Amazon marketplace services

Company Size: eFLY is a mid-sized company, offering a dynamic work environment with opportunities for growth and collaboration

Founded: eFLY was founded in 2017, focusing on providing innovative solutions for Amazon sellers and vendors

Company Description:

• eFLY specializes in Amazon advertising and optimization services
• The company works with a diverse range of clients, from small businesses to large enterprises
• eFLY fosters a collaborative and supportive work environment, with a strong focus on employee development

Company Specialties:

• Amazon advertising management
• Amazon optimization services
• Data-driven marketing strategies

Company Website: efly.com

ASSUMPTION: eFLY's focus on Amazon marketplace services requires candidates to have a strong understanding of the Amazon platform and its advertising opportunities.

📊 Role Analysis

Career Level: This role is suitable for digital marketing professionals with 2-5 years of experience, seeking to advance their careers in a dynamic and growing company

Reporting Structure: The Digital Marketing Manager will report directly to the Head of Marketing or a similar role, collaborating closely with account managers and other internal teams

Work Arrangement: This role follows a hybrid work model, combining home office and on-site work at the Stuttgart office

Growth Opportunities:

• Progression to senior or management roles within the marketing department
• Expanding expertise in Amazon advertising and optimization services
• Potential involvement in strategic decision-making processes

ASSUMPTION: eFLY's focus on employee development and growth opportunities makes this role an attractive choice for ambitious digital marketing professionals.

🌍 Location & Work Environment

Office Type: eFLY's Stuttgart office offers a modern and collaborative work environment, fostering creativity and productivity

Office Location(s): eFLY's main office is located in Stuttgart, with additional offices in other German cities

Geographic Context:

• Stuttgart is the capital of the German state of Baden-Württemberg and is known for its vibrant tech and startup scene
• The city offers a high quality of life, with a strong focus on culture, education, and innovation
• Stuttgart is well-connected by public transportation, making it easy to commute to the office

Work Schedule: The hybrid work model allows for flexible scheduling, with core hours between 10:00 AM and 4:00 PM

ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds, combining the convenience of remote work with the benefits of in-person collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess language skills and cultural fit
• On-site interview with the hiring manager and a team member, focusing on technical skills and problem-solving
• Final interview with the CEO or a member of the executive team to discuss career goals and company culture

Key Assessment Areas:

• Technical skills in digital marketing and Amazon advertising
• Analytical and problem-solving abilities
• Communication and interpersonal skills
• Cultural fit and alignment with eFLY's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your proficiency in German and English through clear and concise communication
• Prepare examples of successful digital marketing campaigns or projects to discuss during the interview

ATS Keywords: Digital Marketing, SEA Strategies, Keyword Research, SEO Optimization, Campaign Management, Data Analysis, Amazon Seller Central, PPC Optimization, German Language Proficiency

ASSUMPTION: eFLY's hiring process is designed to assess both technical skills and cultural fit, ensuring that candidates align with the company's values and goals.

🛠️ Tools & Technologies

• Amazon Seller Central
• Google Ads (formerly Google AdWords)
• SEMrush or similar SEO tools
• Microsoft Office (Excel, PowerPoint)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used daily to manage campaigns and analyze data.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Continuous learning and improvement
• Collaboration and teamwork
• Transparency and open communication

Work Style:

• Self-motivated and independent
• Strong problem-solving skills
• Adaptable and open to change
• Results-driven and focused on achieving goals

Self-Assessment Questions:

• How do you approach working with clients to understand their needs and develop effective advertising strategies?
• Can you provide an example of a time when you had to adapt to a significant change in a project or campaign, and how you handled it?
• How do you ensure that your work aligns with the company's values and contributes to its overall success?

ASSUMPTION: eFLY places a strong emphasis on cultural fit, seeking candidates who share the company's values and are committed to its mission.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
• Keeping up with the latest trends and developments in digital marketing and Amazon advertising
• Adapting to the hybrid work model, balancing remote work and in-person collaboration
• Working with clients in different industries, each with its unique requirements and challenges

ASSUMPTION: These challenges can be overcome by strong communication, effective time management, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on Amazon advertising and optimization services
• eFLY's focus on Amazon marketplace services requires candidates to have a strong understanding of the platform and its advertising opportunities
• This role offers the opportunity to work with a diverse range of clients, from small businesses to large enterprises, providing exposure to various industries and challenges

ASSUMPTION: Candidates should be aware of the unique focus on Amazon advertising and be prepared to demonstrate their expertise in this area.

📝 Sample Projects

• Developing and implementing a comprehensive Amazon advertising strategy for a new client, resulting in a significant increase in sales and market share
• Conducting a thorough keyword research and SEO optimization project for an existing client, leading to improved organic search rankings and increased traffic
• Managing and optimizing a large-scale Amazon advertising campaign for a major retailer, achieving a high return on investment (ROI) and exceeding client expectations

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by a Digital Marketing Manager at eFLY, requiring strong analytical, communication, and problem-solving skills.

❓ Key Questions to Ask During Interview

• How does eFLY support the professional development and growth of its employees?
• Can you describe the team structure and dynamics within the marketing department?
• How does eFLY foster a culture of collaboration and open communication among its employees?
• What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
• How does eFLY approach work-life balance, and what resources are available to support employees in maintaining a healthy work-life balance?

ASSUMPTION: These questions are designed to provide insight into eFLY's company culture, team dynamics, and expectations for the role, helping candidates make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Digital Marketing Manager (m/w/d) - eFLY Marketplace Services GmbH
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of successful digital marketing campaigns or projects to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.