Digital Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Digital Marketing Manager (m/w/d)

🔹 Company: eFLY Marketplace Services GmbH

🔹 Location: Stuttgart, Baden-Württemberg, Germany

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid options

🚀 Job Overview

Key aspects of this role include:

• Developing and managing advertising budgets for clients to achieve optimal visibility on Amazon
• Creating regular reports to communicate progress to clients
• Focusing on product positioning in desired advertising spaces
• Collaborating with account managers to develop and implement effective SEA strategies

ASSUMPTION: The role requires a strong understanding of Amazon's advertising platform and market trends to effectively manage client budgets and maximize ROI.

📋 Key Responsibilities

✅ Develop and manage advertising budgets for clients to achieve optimal visibility on Amazon

✅ Create regular reports to communicate progress to clients

✅ Focus on product positioning in desired advertising spaces

✅ Collaborate with account managers to develop and implement effective SEA strategies

✅ Conduct keyword research and SEO optimization to improve campaign performance

✅ Manage and optimize existing campaigns to maximize results

✅ Analyze data and derive measures for continuous campaign development using specialized analysis tools

✅ Maintain and update reportings to clearly document campaign results and progress for clients

✅ Manage campaigns and optimize sales performance using Amazon Seller Central

✅ Adjust and optimize PPC prices while considering given advertising strategies and budget guidelines

ASSUMPTION: The role may require occasional overtime to meet client deadlines and ensure campaign success.

🎯 Required Qualifications

Education: Completed commercial training, ideally in E-Commerce or a related field

Experience: 2-5 years of relevant experience in digital marketing or a related field

Required Skills:

• Strong analytical skills and data-driven decision-making
• Excellent communication and teamwork skills
• Proficient in Excel and PowerPoint
• Fluency in German and English
• Strong understanding of Amazon's advertising platform and market trends

Preferred Skills:

• Experience with Amazon Seller Central
• Knowledge of SEO best practices
• Familiarity with PPC optimization strategies

ASSUMPTION: Candidates with relevant certifications (e.g., Google Analytics, Google Ads) may be given preference.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and performance)

Benefits:

• Hybrid work model combining home office and on-site work
• Access to training and workshops for continuous skill development
• Career advancement opportunities within the agency
• Modern work equipment and tools

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for digital marketing managers with 2-5 years of experience in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: eFLY Marketplace Services GmbH operates in the advertising services industry, focusing on Amazon performance and content marketing

Company Size: The company has 51-200 employees, providing a mid-sized work environment with opportunities for growth and collaboration

Founded: The company was founded in 2017 and has since grown to become a leading Amazon PPC agency in the German-speaking region

Company Description:

• eFLY Marketplace Services GmbH specializes in Amazon performance and content marketing, helping clients achieve higher visibility, organic rankings, and sales
• The company manages seven-figure advertising budgets for clients in Europe and the US
• eFLY's expert team consists of over 70 Amazon professionals, providing clients with comprehensive support and expertise

Company Specialties:

• Amazon advertising (Sponsored Advertising and Demand Side Platform)
• Content optimization (Amazon Stores, A+ Content, photography, videography, and 3D rendering)
• SEO optimization (frontend and backend)
• Personalized consulting (Amazon account management and 24/7 support)
• Internationalization (market entry and advertising in foreign countries)
• In-house consulting (Amazon marketing expertise)

Company Website: efly-amz.com

ASSUMPTION: The company's focus on Amazon advertising and market trends may require employees to stay up-to-date with platform changes and best practices.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and advancement within the agency

Reporting Structure: The role reports directly to the marketing team lead or manager

Work Arrangement: Hybrid work model with a combination of home office and on-site work

Growth Opportunities:

• Career advancement within the agency, such as senior marketing roles or management positions
• Expanding expertise in Amazon advertising and related fields
• Opportunities to work on international projects and collaborate with diverse teams

ASSUMPTION: The role may require occasional travel to attend client meetings or industry events.

🌍 Location & Work Environment

Office Type: Modern, collaborative work environment with a focus on teamwork and communication

Office Location(s): Kronenstraße 36, Stuttgart, Baden-Württemberg 70174, DE

Geographic Context:

• Stuttgart is the capital of the state of Baden-Württemberg and is known for its vibrant culture, rich history, and strong economy
• The city is home to numerous tech and advertising companies, providing ample networking opportunities
• Stuttgart offers a high quality of life with various recreational activities, cultural events, and culinary experiences

Work Schedule: Full-time (40 hours/week) with flexible scheduling and the option to work from home

ASSUMPTION: The company may occasionally host workations or team-building events in locations such as Portugal.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study presentation
• Final interview with the marketing team lead or manager

Key Assessment Areas:

• Analytical skills and data-driven decision-making
• Communication and teamwork skills
• Understanding of Amazon's advertising platform and market trends
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare examples of your previous work or projects that demonstrate your expertise in digital marketing
• Research the company and its clients to show your enthusiasm and understanding of their business

ATS Keywords: Amazon advertising, SEA strategies, keyword research, SEO optimization, campaign management, data analysis, reporting, Amazon Seller Central, PPC optimization, communication skills, analytical skills, self-management, teamwork, Excel, PowerPoint

ASSUMPTION: The company may use an Applicant Tracking System (ATS) to filter and manage job applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Amazon Seller Central
• Amazon Advertising Platform (Sponsored Advertising and Demand Side Platform)
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Microsoft Office Suite (Excel, PowerPoint)

ASSUMPTION: The role may require familiarity with additional tools and platforms specific to the client's needs or industry trends.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Expertise and continuous learning
• Teamwork and collaboration
• Innovation and adaptability

Work Style:

• Data-driven and analytical
• Collaborative and communicative
• Adaptable and proactive
• Results-oriented and goal-focused

Self-Assessment Questions:

• Do you have a strong understanding of Amazon's advertising platform and market trends?
• Are you comfortable working in a dynamic and fast-paced environment?
• Do you thrive in a collaborative and team-oriented work environment?
• Are you proactive and able to take initiative to drive results?

ASSUMPTION: The company values a strong cultural fit and may assess candidates' alignment with their core values during the interview process.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
• Keeping up with Amazon's platform changes and market trends, necessitating continuous learning and adaptation
• Occasional tight deadlines or client demands, requiring flexibility and adaptability
• Working in a hybrid environment, balancing remote work and on-site collaboration

ASSUMPTION: The role may present unique challenges specific to the client's needs or industry trends, requiring candidates to be adaptable and proactive.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on Amazon advertising and market trends
• While the role shares similarities with other digital marketing positions, it requires a deep understanding of Amazon's platform and market dynamics
• Career progression in this role may lead to senior marketing positions or management roles within the agency

ASSUMPTION: The role may present unique opportunities and challenges compared to similar marketing positions, requiring candidates to be adaptable and proactive.

📝 Sample Projects

• Developing and implementing a successful SEA strategy for a new client, leading to a significant increase in their Amazon sales
• Optimizing an existing client's Amazon advertising campaigns, resulting in improved ROI and increased market share
• Conducting a comprehensive keyword research and SEO optimization project for a client's Amazon product listings, leading to improved organic rankings and increased traffic

ASSUMPTION: The role may involve working on projects specific to the client's needs or industry trends, requiring candidates to be adaptable and proactive.

❓ Key Questions to Ask During Interview

• Can you describe the typical client portfolio and the diversity of projects I might work on in this role?
• How does the company support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
• How does the company foster a collaborative and innovative work environment?
• What are the most rewarding aspects of working in this role, according to current team members?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process can help candidates better understand the role and assess their fit with the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job listing
• Tailor your resume and cover letter to highlight your relevant skills and experiences, including specific examples of your previous work or projects
• Prepare for a technical assessment or case study presentation, focusing on your analytical skills and understanding of Amazon's advertising platform
• Research the company and its clients to demonstrate your enthusiasm and understanding of their business
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.