(Digital) Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: (Digital) Marketing Manager (m/w/d)

🔹 Company: Crafthunt GmbH

🔹 Location: Remote (Germany)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Driving B2B lead generation, lead nurturing, and sales enablement
• Focusing on B2C candidate acquisition and activation
• Brand building, content creation, social media management, and more
• Working in a fast-paced, dynamic startup environment with high expectations and limited guidance

ASSUMPTION: This role requires a high degree of self-motivation, initiative, and adaptability due to the startup environment and limited guidance.

📋 Key Responsibilities

✅ B2B Marketing: Develop and execute strategies for lead generation, lead nurturing, and sales enablement

✅ B2C Marketing: Drive candidate acquisition and activation strategies

✅ Brand Building: Develop and implement brand strategies to increase Crafthunt's visibility and reputation

✅ Content Creation: Create engaging content for various channels, including social media, blogs, and email campaigns

✅ Social Media Management: Manage Crafthunt's social media presence and engage with followers

✅ CRM & Marketing Automation: Manage CRM systems and implement marketing automation tools to streamline processes

✅ Events & Messen: Plan and execute events and trade shows to increase brand awareness and generate leads

✅ Testing & Optimization: Continuously test new marketing channels and strategies, and optimize existing ones based on performance data

ASSUMPTION: The role may evolve and expand based on the company's growth and changing needs.

🎯 Required Qualifications

Education: Degree in Business, Marketing, Communication, or a related field

Experience: 3-5 years of experience in digital marketing, preferably in a startup or agency environment

Required Skills:

• Proven experience in B2B and B2C marketing
• Strong analytical skills and data-driven mindset
• Excellent communication and project management skills
• Fluency in German (C-level) and English (B-level)
• Proficient in Google Workspace, Slack, Notion, and other relevant marketing tools

Preferred Skills:

• Experience with AI tools in marketing
• Familiarity with the construction industry
• Strong network in the German marketing scene

ASSUMPTION: Candidates with a strong hands-on mentality, pragmatism, and a willingness to learn will be highly valued.

💰 Compensation & Benefits

Salary Range: €43,000 - €48,000 per year (based on experience and performance)

Benefits:

• Direct collaboration with founders and high degree of creative freedom
• Remote-first working with flexible hours
• Fair compensation and room for responsibility
• Open feedback and error culture for fast learning
• Engaged international team in an ambitious startup environment

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is based on industry standards for similar roles in Germany and takes into account the company's size and stage of growth.

📌 Applicant Insights

🔍 Company Context

Industry: Construction and recruitment technology

Company Size: Small (11-50 employees) with a fast-growing user base

Founded: 2022, with a mission to connect companies and skilled professionals in the construction industry

Company Description:

• Crafthunt is Europe's leading career platform for the electro and construction industry
• Offers a unique service by interviewing and vetting each candidate personally
• Provides a win-win situation for both companies and candidates through efficient matching

Company Specialties:

• Software development for recruitment platforms
• Filling vacancies in the construction industry
• Combating the skilled labor shortage in the construction sector

Company Website: crafthunt.app

ASSUMPTION: Crafthunt's focus on the construction industry and personal candidate vetting sets it apart from other job platforms.

📊 Role Analysis

Career Level: Mid-level marketing professional with the opportunity to grow and shape the role

Reporting Structure: Reports directly to the founders, with close collaboration with the sales and product teams

Work Arrangement: Fully remote, with the option to work from the Munich office if desired

Growth Opportunities:

• Expanding the marketing team as the company grows
• Taking on more responsibilities and leadership roles
• Gaining experience in a fast-growing startup environment

ASSUMPTION: The marketing manager role has the potential to evolve and grow as the company expands its user base and services.

🌍 Location & Work Environment

Office Type: Remote-first with an office in Munich, Germany

Office Location(s): Leopoldstraße 18, Munich, Bavaria 80802, DE

Geographic Context:

• Munich is the capital of Bavaria and the third-largest city in Germany
• Known for its vibrant startup scene, high quality of life, and strong economy
• Crafthunt's remote work policy allows employees to work from anywhere in Germany

Work Schedule: Flexible, with core hours between 10:00 AM and 4:00 PM CET

ASSUMPTION: The remote work policy allows for a better work-life balance and access to a larger talent pool.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening
• In-depth interview with the founders, focusing on skills, experience, and cultural fit
• Case study or project presentation (if applicable)
• Final decision and job offer

Key Assessment Areas:

• Marketing skills and experience
• Analytical and problem-solving abilities
• Cultural fit and alignment with Crafthunt's values
• Communication and project management skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Demonstrate your understanding of Crafthunt's unique value proposition and target audience
• Showcase your creativity and initiative by proposing innovative marketing ideas

ATS Keywords: B2B marketing, B2C marketing, lead generation, lead nurturing, sales enablement, brand building, content creation, social media, CRM, marketing automation, events, AI tools, German language skills

ASSUMPTION: The application process may vary depending on the number of applicants and the company's hiring timeline.

🛠️ Tools & Technologies

• Google Workspace (Gmail, Google Drive, Google Docs, etc.)
• Slack
• Notion
• CRM software (e.g., HubSpot, Salesforce, or similar)
• Marketing automation tools (e.g., customer.io, n8n, or similar)
• Social media management tools (e.g., Hootsuite, Buffer, or similar)
• AI tools (e.g., ChatGPT, Perplexity, or similar)
• Design tools (e.g., Canva, Figma, Framer, or similar)

ASSUMPTION: The marketing manager should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Ambition
• Pragmatism
• Collaboration
• Continuous learning

Work Style:

• Self-motivated and proactive
• Adaptable and open to change
• Strong communication and collaboration skills
• Focused on results and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic startup environment with high expectations?
• Are you comfortable working independently and taking initiative?
• Do you have a strong hands-on mentality and a willingness to learn?

ASSUMPTION: Crafthunt values candidates who are proactive, adaptable, and eager to learn in a fast-growing startup environment.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic startup environment with high expectations and limited guidance
• Managing multiple marketing channels and initiatives simultaneously
• Adapting to a remote work environment and maintaining productivity
• Balancing the demands of B2B and B2C marketing strategies

ASSUMPTION: The marketing manager role may present unique challenges due to the company's size, growth stage, and remote work policy.

📈 Similar Roles Comparison

• Unlike larger corporations, Crafthunt offers a high degree of creative freedom and direct collaboration with founders
• Crafthunt's focus on the construction industry and personal candidate vetting sets it apart from other job platforms
• As a mid-level marketing professional, there is ample opportunity for growth and career development

ASSUMPTION: The marketing manager role at Crafthunt offers unique opportunities and challenges compared to similar roles in other companies.

📝 Sample Projects

• Developing and executing a targeted B2B lead generation campaign using LinkedIn and email marketing
• Creating engaging content for Crafthunt's social media channels and blog to increase brand awareness and drive traffic
• Managing and optimizing Crafthunt's CRM system to improve sales and marketing alignment

ASSUMPTION: The marketing manager's projects will focus on driving growth, increasing brand awareness, and improving marketing and sales efficiency.

❓ Key Questions to Ask During Interview

• How does Crafthunt plan to scale its marketing efforts in the coming months?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Crafthunt support the professional development and growth of its employees?
• What is the company's long-term vision for the marketing team, and how does this role fit into that plan?
• How does Crafthunt maintain a strong company culture in a remote work environment?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and helps you make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare a case study or project presentation (if applicable) to demonstrate your marketing skills and creativity
• Follow up with Ursula Jocham after one week if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.