Digital Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Digital Marketing Manager (m/w/d)

🔹 Company: Biomatch GmbH

🔹 Location: Lörrach, Baden-Württemberg, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (40% remote work possible)

🚀 Job Overview

Key aspects of this role include:

• Defining relevant KPIs, implementing tracking systems, and analyzing results to derive data-driven actions.
• Designing and ensuring the implementation of on-page and off-page SEO strategies.
• Leading conversion optimization projects in collaboration with international teams.
• Optimizing on-page search and developing investment recommendations for local online activities.
• Regularly exchanging with various digital marketing teams.

ASSUMPTION: This role requires a strong analytical mindset and excellent communication skills to work effectively with diverse teams and stakeholders.

📋 Key Responsibilities

✅ Define and track relevant KPIs to measure marketing performance and optimize campaigns.

✅ Develop and implement SEO strategies to improve organic search rankings and drive traffic.

✅ Lead cross-functional teams to optimize conversion rates and improve user experience.

✅ Collaborate with international teams to align marketing efforts and ensure consistent branding.

✅ Regularly report on marketing performance and provide data-driven insights to stakeholders.

✅ Stay up-to-date with digital marketing trends and best practices.

ASSUMPTION: This role may require occasional travel to attend meetings or industry events.

🎯 Required Qualifications

Education: Completed degree or training in statistics, online marketing, data analytics, e-commerce, or a comparable qualification.

Experience: At least 3 years of relevant experience in marketing analytics, SEO, or performance marketing.

Required Skills:

• Proven ability to define and track KPIs.
• Strong SEO skills, including on-page and off-page optimization.
• Experience with conversion rate optimization and A/B testing.
• Excellent analytical and problem-solving skills.
• Proficiency in Google Analytics, Google Search Console, and other relevant marketing tools.
• Fluency in English and German.

Preferred Skills:

• Experience with data visualization tools like Power BI or Google Data Studio.
• Knowledge of the life science industry.
• Certifications in digital marketing or related fields.

ASSUMPTION: Candidates with experience in the life science industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year, depending on experience (based on industry standards for the role and location).

Benefits:

• Unlimited employment contract.
• 40% remote work possible.
• Company pension scheme.
• Company health insurance.
• Funded further training opportunities.
• Career and development opportunities.
• Additional attractive employee benefits.

Working Hours: Full-time (40 hours per week) with flexible working hours.

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting, specifically focused on the life science industry.

Company Size: Small (2-10 employees), which may offer a more agile and dynamic work environment with closer collaboration across teams.

Founded: Biomatch GmbH was founded in 2019, focusing on connecting experts and life science companies.

Company Description:

• Biomatch GmbH specializes in finding the perfect job match for candidates in the pharma, biotech, and medtech industries.
• The company offers job offers tailored to candidates' backgrounds, comprehensive job briefings, salary advice, interview preparation, and ongoing support throughout the hiring process.
• For companies, Biomatch offers active sourcing and recruiting of highly sought-after experts, providing pre-qualified profiles within a short time frame.

Company Specialties:

• Job matching for candidates in the life science industry.
• Recruitment services for life science companies.
• Career development and support for candidates.

Company Website: bio-match.de

ASSUMPTION: Biomatch GmbH's small size and focus on the life science industry may result in a more personalized and specialized work environment.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the company.

Reporting Structure: The Digital Marketing Manager will report directly to the CEO and work closely with various teams, including digital marketing, content management, CRM, social media, SEA, and email marketing.

Work Arrangement: Hybrid, with 40% remote work possible, allowing for a balance between remote work and on-site collaboration.

Growth Opportunities:

• Potential career progression to a senior marketing role or management position within the company.
• Opportunities to expand skills and knowledge through funded further training opportunities.
• Growth potential as the company expands and takes on new projects in the life science industry.

ASSUMPTION: The Digital Marketing Manager role may evolve and grow as the company expands and takes on new projects, presenting opportunities for career development.

🌍 Location & Work Environment

Office Type: Modern and collaborative office space in Lörrach, Germany.

Office Location(s): Schumannstraße 27, Frankfurt, Hessen 60325, DE

Geographic Context:

• Lörrach is located in the southwest of Germany, near the borders with France and Switzerland.
• The city offers a high quality of life, with a mix of urban and rural environments, and a vibrant cultural scene.
• Lörrach is well-connected by road, rail, and air, with easy access to major cities in Germany, France, and Switzerland.

Work Schedule: Full-time (40 hours per week) with flexible working hours, allowing for a healthy work-life balance.

ASSUMPTION: The hybrid work arrangement may allow for a more flexible work schedule, with the option to work from home or the office as needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to discuss qualifications and fit for the role.
• On-site or virtual interview with the hiring manager and relevant team members.
• Background check and reference verification for the final candidate.

Key Assessment Areas:

• Analytical skills and problem-solving abilities.
• SEO and marketing expertise, including KPI definition and tracking.
• Communication and collaboration skills, both written and verbal.
• Cultural fit and alignment with company values.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Include specific examples of your SEO and marketing achievements, as well as any relevant certifications or training.
• Prepare for interview questions that focus on your analytical skills, problem-solving abilities, and cultural fit.
• Research the life science industry and Biomatch GmbH to demonstrate your interest and understanding of the company.

ATS Keywords: KPI definition, tracking systems, SEO strategies, conversion optimization, marketing analytics, data analytics, Google Analytics, Google Search Console, SEMrush, SISTRIX, Searchmetrics, data visualization, English communication, life science industry, hybrid work arrangement.

ASSUMPTION: The application process may involve additional assessments or tasks to evaluate the candidate's skills and fit for the role.

🛠️ Tools & Technologies

• Google Analytics
• Google Search Console
• SEMrush
• SISTRIX
• Searchmetrics
• Power BI
• Google Data Studio
• Excel
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used may evolve as the company grows and takes on new projects.

👔 Cultural Fit Considerations

Company Values:

• Expertise: Demonstrating deep knowledge and experience in the life science industry.
• Collaboration: Working effectively with diverse teams and stakeholders to achieve common goals.
• Innovation: Embracing new ideas and approaches to drive marketing success.
• Integrity: Upholding ethical standards and maintaining transparency in all aspects of work.

Work Style:

• Analytical: Approaching marketing challenges with a data-driven mindset.
• Collaborative: Working closely with teams to develop and implement effective marketing strategies.
• Adaptable: Embracing change and responding to new opportunities and challenges as they arise.

Self-Assessment Questions:

• Do you have a proven track record of defining and tracking KPIs to optimize marketing performance?
• Are you comfortable working with diverse teams and stakeholders to achieve common goals?
• Do you thrive in a dynamic and agile work environment, where you can adapt to new challenges and opportunities?

ASSUMPTION: Candidates who demonstrate a strong fit with Biomatch GmbH's company values and work style will be more likely to succeed in the Digital Marketing Manager role.

⚠️ Potential Challenges

• Working in a small company may require wearing multiple hats and taking on additional responsibilities as needed.
• The life science industry can be complex and competitive, requiring a deep understanding of the market and its players.
• The hybrid work arrangement may present challenges in terms of communication and collaboration, requiring extra effort to maintain a cohesive and productive team dynamic.
• As the company grows and takes on new projects, the Digital Marketing Manager role may evolve and change, requiring adaptability and flexibility.

ASSUMPTION: Candidates who are proactive, adaptable, and comfortable working in a dynamic and evolving environment will be better equipped to overcome these potential challenges.

📈 Similar Roles Comparison

• The Digital Marketing Manager role at Biomatch GmbH is similar to other marketing manager positions in the life science industry, but with a focus on job matching and recruitment services.
• Compared to other marketing roles, this position requires a strong analytical mindset and a deep understanding of the life science industry.
• Career progression in this role may involve moving into a senior marketing position or taking on additional responsibilities within the company.

ASSUMPTION: The specific career path and opportunities for growth in this role may vary depending on the company's growth and expansion plans.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy to improve organic search rankings and drive traffic to the Biomatch GmbH website.
• Analyzing marketing performance data to identify trends and optimize campaigns, leading to improved conversion rates and ROI.
• Collaborating with international teams to align marketing efforts and ensure consistent branding across multiple platforms and regions.

ASSUMPTION: The specific projects and initiatives undertaken in this role may vary depending on the company's priorities and goals at any given time.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of the Digital Marketing Manager role?
• How does the Digital Marketing Manager collaborate with other teams and stakeholders within the company?
• What are the most significant challenges facing the life science industry, and how does Biomatch GmbH differentiate itself from competitors?
• What opportunities are there for professional development and growth within the company?
• How does the hybrid work arrangement support a healthy work-life balance, and what resources are available to help employees manage their time effectively?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and your fit with the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link: Digital Marketing Manager (m/w/d)
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare for the interview by researching the life science industry and Biomatch GmbH, and practicing your responses to common interview questions.
• Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.