Digital Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Digital Marketing Manager (m/w/d)

🔹 Company: eFLY Marketplace Services GmbH

🔹 Location: Stuttgart, Baden-Württemberg, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Hybrid (Office & Remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and managing advertising budgets for clients to achieve optimal visibility
• Creating regular evaluations to communicate progress to clients
• Focusing on product positioning in desired advertising spaces
• Collaborating with account managers to develop and implement effective SEA strategies

ASSUMPTION: The role requires a balance of strategic planning, data analysis, and communication skills to effectively manage advertising campaigns and client relationships.

📋 Key Responsibilities

✅ Strategic Planning: Develop and implement effective SEA strategies in collaboration with account managers

✅ Keyword Research & SEO Optimization: Conduct keyword research and perform on- and off-page analyses to optimize campaign performance

✅ Campaign Management: Maximize the potential of existing campaigns and continuously optimize for the best results

✅ Data Analysis & Measures Derivation: Create detailed analyses and derive measures for continuous campaign development using specialized analysis tools

✅ Reporting: Build and maintain reports to clearly and transparently document campaign results and progress for clients

✅ Amazon Seller Central: Manage campaigns and optimize sales performance using Amazon Seller Central

✅ PPC Optimization: Adjust and optimize PPC prices while considering the given advertising strategy and budget guidelines

ASSUMPTION: The role involves a mix of strategic, analytical, and operational tasks, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Completed commercial training, ideally in E-Commerce or a related field

Experience: 2-5 years of relevant experience in digital marketing or a related field

Required Skills:

• Strong analytical skills and data-driven decision-making
• Excellent communication skills, both written and verbal
• Proficient in Excel and PowerPoint
• Familiarity with Amazon Seller Central and PPC optimization
• Ability to work independently and manage multiple projects

Preferred Skills:

• Experience with Amazon advertising and SEO
• Fluency in German and English
• Knowledge of additional languages

ASSUMPTION: Candidates should have a strong foundation in digital marketing, with a focus on data analysis and communication skills.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Estimated based on market research and company size)

Benefits:

• Hybrid work model (combination of home office and on-site work)
• Career development opportunities through training and workshops
• Team culture with a supportive and motivated environment
• Modern equipment and tools for daily tasks

Working Hours: Full-time position with standard working hours (40 hours/week)

ASSUMPTION: The salary range is estimated based on market research and the company's size. Benefits are tailored to support employee growth and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees (Mid-size company offering opportunities for growth and collaboration)

Founded: 2017 (Established company with a proven track record)

Company Description:

• eFLY is an Amazon Performance & Content Marketing Agentur specializing in increasing visibility, organic rankings, and revenue for clients while maintaining profitability
• The company manages seven-figure advertising budgets for clients in Europe and the US
• eFLY offers a wide range of services, including Amazon Advertising, Content Optimization, SEO Optimization, and Internationalization

Company Specialties:

• Amazon Marketing
• Amazon Performance Marketing
• Amazon Content Marketing
• Amazon PPC
• Amazon Advertising

Company Website: efly-amz.com

ASSUMPTION: eFLY is a well-established company in the Amazon advertising industry, offering a range of services to support clients' growth and success.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The role reports directly to the management team and works closely with account managers and other marketing specialists

Work Arrangement: Hybrid (2-3 days per week in the office, with flexibility for remote work)

Growth Opportunities:

• Career development opportunities through training and workshops
• Potential for career progression within the company
• Chance to work on international projects and expand skills

ASSUMPTION: The role offers opportunities for professional growth and development within the company and the industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Kronenstraße 36, Stuttgart, Baden-Württemberg 70174, DE

Geographic Context:

• Stuttgart is the capital of the state of Baden-Württemberg, located in southwest Germany
• The city offers a high quality of life, with a vibrant cultural scene, excellent education opportunities, and a strong economy
• Stuttgart is well-connected by public transportation and has an international airport

Work Schedule: Standard working hours with flexibility for remote work

ASSUMPTION: The office location offers a dynamic and collaborative work environment, with easy access to public transportation and amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final interview with the management team

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication and interpersonal skills
• Cultural fit and alignment with company values
• Technical skills and industry knowledge

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Demonstrate your understanding of the role and the company's mission
• Showcase your analytical skills and problem-solving abilities through relevant examples

ATS Keywords: Digital Marketing, SEA Strategies, Keyword Research, SEO Optimization, Campaign Management, Data Analysis, Reporting, Amazon Seller Central, PPC Optimization, Analytical Skills, Communication Skills, Teamwork, Excel, PowerPoint

ASSUMPTION: The application process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Amazon Seller Central
• Excel
• PowerPoint
• Specialized analysis tools (e.g., Amazon Advertising tools, SEO tools)

ASSUMPTION: The role requires proficiency in Microsoft Office Suite and familiarity with Amazon Seller Central and relevant analysis tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Data-driven decision-making
• Continuous learning and improvement
• Collaboration and teamwork
• Transparency and open communication

Work Style:

• Independent and self-motivated
• Analytical and data-driven
• Collaborative and team-oriented
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have strong analytical skills and a data-driven mindset?
• Are you comfortable working independently and managing multiple projects?
• Do you thrive in a collaborative environment and enjoy working with a team?

ASSUMPTION: eFLY values candidates who are strong analytical thinkers, independent workers, and effective communicators, with a focus on continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple projects and clients simultaneously
• Keeping up with the dynamic and complex Amazon advertising landscape
• Balancing strategic planning with day-to-day campaign management
• Working in a fast-paced and sometimes high-pressure environment

ASSUMPTION: The role presents challenges that require strong organizational skills, adaptability, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike other digital marketing roles, this position focuses specifically on Amazon advertising and has a strong emphasis on data analysis and campaign optimization
• The role requires a unique blend of strategic, analytical, and operational skills, with a focus on client management and communication
• Career progression in this role may lead to specialized expertise in Amazon advertising or broader marketing management positions

ASSUMPTION: This role offers a unique combination of skills and experiences, with opportunities for specialization and career growth within the company and the industry.

📝 Sample Projects

• Developing and implementing a comprehensive Amazon advertising strategy for a new client
• Conducting a detailed keyword research and SEO optimization project for an existing client's product portfolio
• Creating and maintaining regular performance reports for multiple clients, highlighting key metrics and trends

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the role, from strategic planning to data analysis and communication.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of this role?
• How does this role collaborate with other departments and teams within the company?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• What opportunities are there for professional growth and development within the company?
• How does the company support work-life balance for its employees?

ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, company culture, and opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Digital Marketing Manager (m/w/d) - eFLY Marketplace Services GmbH
• Tailor your resume and cover letter to highlight relevant skills and experiences, with a focus on analytical skills and problem-solving abilities
• Prepare for the interview by researching the company and demonstrating your understanding of the role and its responsibilities
• Follow up with the hiring manager within one week of the interview to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.