(Digital) Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: (Digital) Marketing Manager (m/w/d)

🔹 Company: Crafthunt GmbH

🔹 Location: Remote (Germany)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote-first

🚀 Job Overview

Key aspects of this role include:

• Driving B2B lead generation, lead nurturing, and sales enablement
• Focusing on B2C candidate acquisition and activation
• Managing brand building, content, social media, CRM, and marketing automation
• Collaborating with founders and working in a remote-first environment

ASSUMPTION: This role requires a high level of self-motivation, initiative, and adaptability to thrive in a fast-paced, startup environment with limited guidance.

📋 Key Responsibilities

✅ Developing and executing B2B and B2C marketing strategies

✅ Managing lead generation, lead nurturing, and sales enablement campaigns

✅ Overseeing brand building, content creation, social media management, and CRM

✅ Coordinating marketing automation, events, and public relations

✅ Analyzing campaign performance and optimizing marketing efforts

✅ Collaborating with founders and cross-functional teams to achieve company goals

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and initiatives.

🎯 Required Qualifications

Education: Degree in Business, Marketing, Communication, or a related field

Experience: 3-5 years in digital marketing, preferably in a startup or agency environment

Required Skills:

• Proven experience in B2B and B2C marketing
• Strong analytical skills and data-driven mindset
• Familiarity with AI tools in marketing context
• Excellent project management and organizational skills
• Strong proficiency in German (C-level) and English (B-level)
• Experience with various marketing tools (e.g., Google Workspace, Slack, Notion, HubSpot, customer.io)

Preferred Skills:

• Experience with AI-based marketing platforms
• Knowledge of the construction industry

ASSUMPTION: Candidates with a strong hands-on mentality, pragmatism, and a willingness to learn and adapt will thrive in this role.

💰 Compensation & Benefits

Salary Range: €43,000 - €48,000 per year (based on experience and performance)

Benefits:

• Direct collaboration with founders and high design freedom
• Remote-first work environment with clear processes
• Fair compensation and room for responsibility
• Open feedback and error culture for fast learning
• Engaged international team in an ambitious startup

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is based on industry standards for a marketing manager role with 3-5 years of experience in a German startup.

📌 Applicant Insights

🔍 Company Context

Industry: Construction (AI-driven marketplace for the industry)

Company Size: Small (11-50 employees) - Offers a close-knit team and agile environment

Founded: 2022 - Relatively new and growing startup with ambitious goals

Company Description:

• Europe's leading career platform for the electro and construction industry
• Connects companies with qualified professionals through AI-based technology
• Focuses on providing a seamless experience for both employers and job seekers

Company Specialties:

• Software development for AI-driven recruitment solutions
• Focusing on the construction industry and addressing the skilled labor shortage
• Providing personalized career opportunities and streamlined hiring processes

Company Website: crafthunt.app

ASSUMPTION: Crafthunt is a growing startup with a strong focus on technology and innovation in the construction industry.

📊 Role Analysis

Career Level: Mid-level marketing manager with growth opportunities

Reporting Structure: Reports directly to the founders, with close collaboration across departments

Work Arrangement: Remote-first with clear processes, allowing for flexible work hours and locations

Growth Opportunities:

• Expanding marketing efforts as the company grows and enters new markets
• Potential to take on additional responsibilities and advance within the company
• Opportunities to learn and develop skills in a fast-paced, startup environment

ASSUMPTION: This role offers significant growth potential as the company continues to expand and solidify its position in the market.

🌍 Location & Work Environment

Office Type: Remote-first with occasional team meetings and events

Office Location(s): Munich, Germany (with remote work allowed)

Geographic Context:

• Munich, Germany - A vibrant city with a strong tech industry and startup scene
• Remote work allows for flexibility and the ability to work from various locations
• Germany - Offers a strong economy, high standard of living, and robust social benefits

Work Schedule: Flexible, with core hours and regular team meetings to ensure collaboration and communication

ASSUMPTION: The remote-first work environment offers a high degree of flexibility and work-life balance, while regular team meetings ensure a strong sense of connection and collaboration.

💼 Interview & Application Insights

Typical Process:

• Initial screening and phone/online interview with the founders
• In-depth interview with the marketing team to discuss strategies and ideas
• Final interview and decision-making process

Key Assessment Areas:

• Marketing strategy and creativity
• Analytical skills and data-driven mindset
• Cultural fit and alignment with company values
• Problem-solving skills and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
• Demonstrate your understanding of the construction industry and AI-driven marketing
• Showcase your ability to work independently and drive results in a fast-paced environment

ATS Keywords: B2B marketing, B2C marketing, lead generation, lead nurturing, sales enablement, brand building, content creation, social media, CRM, marketing automation, AI tools, German language, English language

ASSUMPTION: The application process is designed to assess candidates' skills, cultural fit, and ability to thrive in a fast-paced, startup environment.

🛠️ Tools & Technologies

• Google Workspace (Gmail, Google Drive, Google Docs, etc.)
• Slack
• Notion
• HubSpot
• customer.io
• Canva
• Figma
• Framer
• AI tools (ChatGPT, Perplexity, n8n, Metabase)

ASSUMPTION: Candidates should be comfortable working with a variety of marketing tools and willing to learn new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Ambition
• Pragmatism
• Lifelong learning
• Collaboration
• Responsibility

Work Style:

• Self-motivated and proactive
• Adaptable and open to change
• Strong project management and organizational skills
• Data-driven and analytical mindset
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, startup environment with limited guidance?
• Are you comfortable working remotely and managing your own time effectively?
• Do you have a strong hands-on mentality and a willingness to learn and adapt?

ASSUMPTION: Candidates who are self-motivated, adaptable, and comfortable working in a remote-first environment will be a strong fit for this role.

⚠️ Potential Challenges

• Limited guidance and direction from founders, requiring strong self-motivation and initiative
• Rapidly changing priorities and projects, demanding adaptability and strong project management skills
• Occasional team meetings and events may require travel or adjustments to the work schedule
• Working in a remote-first environment may present communication and collaboration challenges

ASSUMPTION: These challenges can be overcome by candidates who are self-motivated, adaptable, and effective communicators.

📈 Similar Roles Comparison

• This role offers more autonomy and responsibility than a typical marketing manager position, with a higher degree of collaboration with founders
• Working in a startup environment provides faster decision-making and more direct impact on company growth
• Candidates with experience in the construction industry or AI-driven marketing may have an advantage in this role

ASSUMPTION: This role offers unique opportunities and challenges compared to traditional marketing manager positions, with a higher degree of autonomy and responsibility.

📝 Sample Projects

• Developing and executing a B2B lead generation campaign using AI-driven marketing tools
• Creating and implementing a content marketing strategy to attract and engage B2C candidates
• Managing a marketing automation project to streamline processes and improve efficiency

ASSUMPTION: These sample projects demonstrate the variety and depth of responsibilities in this role, requiring a strong skill set and adaptability.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans and how this role fits into that strategy?
• How does the marketing team collaborate with other departments, such as sales and product?
• What are the most significant challenges facing the company, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What is the expected timeline for onboarding and ramping up in this role?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a strong interest in the role and a commitment to understanding the company's goals and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role
• Prepare examples of your past marketing campaigns and their results to discuss during the interview
• Follow up with the hiring manager, Ursula Jocham, after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.