Digital Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Digital Marketing Manager (m/w/d)

🔹 Company: eFLY Marketplace Services GmbH

🔹 Location: Stuttgart, Baden-Württemberg, Germany

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing effective SEA strategies for clients
• Keyword research and SEO optimization to improve campaign performance
• Managing and optimizing campaigns to maximize results within given budgets
• Analyzing data and deriving measures for continuous campaign development
• Creating clear and transparent reports for clients
• Handling Amazon Seller Central for campaign management and sales optimization
• Adapting and optimizing PPC prices based on given strategies and budget constraints

ASSUMPTION: This role requires a strong focus on data analysis and optimization, as well as excellent communication skills to work effectively with clients and internal teams.

📋 Key Responsibilities

✅ Strategic Planning: Collaborate with account managers to develop and implement effective SEA strategies, expanding advertising potential on Amazon.

✅ Keyword Research & SEO Optimization: Conduct keyword research and perform on- and off-page analyses to optimize campaign performance.

✅ Campaign Management & Optimization: Maximize the potential of existing campaigns and continuously optimize them to achieve the best results.

✅ Data Analysis & Measure Derivation: Create detailed analyses and derive measures for continuous campaign development using specialized analysis tools.

✅ Reporting: Build and maintain reports to document campaign results and progress for clients.

✅ Amazon Seller Central Management: Safely handle Amazon Seller Central for campaign management and sales optimization.

✅ PPC Optimization: Adapt and optimize PPC prices while considering given strategies and budget constraints.

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and hands-on campaign management, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Completed commercial training, ideally in e-commerce or a related field.

Experience: 2-5 years of relevant experience in digital marketing or a related field.

Required Skills:

• Excellent analytical skills and data-driven decision-making
• Strong communication skills, both written and verbal
• Ability to work independently and manage projects
• Quick learner with a strong aptitude for new tools and technologies
• Excellent teamwork and collaboration skills
• Proficient in Excel and PowerPoint

Preferred Skills:

• Experience with Amazon Seller Central and Amazon advertising platforms
• Fluency in German and English
• Knowledge of SEO best practices

ASSUMPTION: Candidates should have a strong foundation in digital marketing, with a focus on data analysis and optimization, as well as excellent communication skills to work effectively with clients and internal teams.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and performance).

Benefits:

• Hybrid work model combining home office and on-site work
• Access to training and workshops for continuous skill development
• Career advancement opportunities within the agency
• Modern work equipment and tools

Working Hours: Full-time position with flexible hours and a focus on results.

ASSUMPTION: The salary range is estimated based on industry standards for digital marketing managers with 2-5 years of experience in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: eFLY Marketplace Services GmbH operates in the advertising services industry, focusing on Amazon performance and content marketing.

Company Size: The company has 51-200 employees, providing a mid-sized work environment with opportunities for growth and collaboration.

Founded: The company was founded in 2017 and has since grown to become a leading Amazon PPC agency in the German-speaking region.

Company Description:

• eFLY specializes in Amazon performance and content marketing, managing seven-figure advertising budgets for clients worldwide.
• The company offers a comprehensive range of services, including Amazon advertising, content optimization, SEO optimization, and personal consulting.
• eFLY's expert team consists of over 70 Amazon professionals, ensuring high-quality service and expertise.

Company Specialties:

• Amazon Marketing
• Amazon Performance Marketing
• Amazon Content Marketing
• Amazon PPC
• Amazon Advertising

Company Website: efly-amz.com

ASSUMPTION: eFLY Marketplace Services GmbH is a well-established company with a strong focus on Amazon marketing, offering applicants the opportunity to work in a dynamic and growing industry.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in digital marketing or a related field.

Reporting Structure: The Digital Marketing Manager reports directly to the company's management team and works closely with account managers and other internal teams.

Work Arrangement: This is a hybrid role, combining home office and on-site work for better flexibility and team collaboration.

Growth Opportunities:

• Access to training and workshops for continuous skill development
• Career advancement opportunities within the agency
• Potential to work on international projects and expand expertise

ASSUMPTION: This role offers strong growth potential, with opportunities for professional development and career advancement within the company.

🌍 Location & Work Environment

Office Type: The company's headquarters is located in Stuttgart, with a hybrid work model that combines home office and on-site work.

Office Location(s): Kronenstraße 36, Stuttgart, Baden-Württemberg 70174, DE

Geographic Context:

• Stuttgart is the capital of the state of Baden-Württemberg in southwest Germany.
• The city offers a high quality of life, with a rich cultural scene, vibrant nightlife, and numerous parks and green spaces.
• Stuttgart is also home to several major corporations and is an important economic hub in the region.

Work Schedule: Full-time position with flexible hours and a focus on results, allowing for a good work-life balance.

ASSUMPTION: Working in Stuttgart offers applicants the opportunity to live and work in a dynamic and culturally rich city with a strong economy.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Final decision and job offer

Key Assessment Areas:

• Analytical skills and data-driven decision-making
• Communication skills and ability to work with clients
• Independence and project management skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your understanding of Amazon marketing and digital marketing trends in your application materials.
• Prepare for interview questions that focus on your analytical skills, communication skills, and cultural fit.

ATS Keywords: Amazon Marketing, SEA Strategies, Keyword Research, SEO Optimization, Campaign Management, Data Analysis, Reporting, Amazon Seller Central, PPC Optimization, Analytical Skills, Communication Skills, Teamwork, Excel, PowerPoint

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' analytical skills, communication skills, and cultural fit.

🛠️ Tools & Technologies

• Amazon Seller Central
• Amazon advertising platforms (Sponsored Advertising, Demand Side Platform)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Jira)
• Microsoft Office Suite (Excel, PowerPoint)

ASSUMPTION: Familiarity with Amazon advertising platforms, SEO tools, and data analysis tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Data-driven decision-making
• Continuous learning and improvement
• Collaboration and teamwork
• Transparency and open communication

Work Style:

• Results-oriented and focused on achieving client goals
• Data-driven and analytical, with a strong attention to detail
• Collaborative and team-focused, with strong communication skills
• Adaptable and able to work independently or in a team environment

Self-Assessment Questions:

• Do you have a strong customer focus and a data-driven approach to decision-making?
• Are you comfortable working independently and managing projects?
• Do you thrive in a collaborative environment and have strong communication skills?
• Are you adaptable and able to work in a dynamic and fast-paced environment?

ASSUMPTION: Applicants should assess their fit with the company's values and work style to ensure a successful and fulfilling career at eFLY Marketplace Services GmbH.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
• Keeping up with the dynamic and ever-changing Amazon advertising landscape, necessitating continuous learning and adaptation
• Working with tight deadlines and budget constraints, requiring strong prioritization and decision-making skills
• Collaborating with internal teams and external clients, necessitating excellent communication and teamwork skills

ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and excellent communication skills to overcome.

📈 Similar Roles Comparison

• Unlike other digital marketing roles, this position focuses specifically on Amazon advertising and requires expertise in Amazon-specific tools and platforms.
• This role offers the opportunity to work with a wide range of clients and industries, providing diverse experience and growth opportunities.
• Career progression in this role may lead to management or consulting positions within the company, with the potential to specialize in Amazon advertising or expand into other areas of digital marketing.

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing and implementing a comprehensive Amazon advertising strategy for a new client, including keyword research, campaign setup, and ongoing optimization
• Conducting a thorough SEO audit and optimization for an existing client's Amazon product listings, improving organic rankings and visibility
• Creating and maintaining detailed performance reports for multiple clients, highlighting key metrics and providing data-driven recommendations for campaign optimization

ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for the Digital Marketing Manager role at eFLY Marketplace Services GmbH.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of this role and how they align with my skills and experience?
• How does the company support the professional development and growth of its employees, particularly in the area of Amazon marketing?
• Can you provide examples of how the company has adapted to changes in the Amazon advertising landscape and how this role contributes to that process?
• How does the company collaborate with clients to ensure their advertising goals are met, and what role does this position play in that process?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job listing.
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your analytical skills, communication skills, and cultural fit.
• Prepare for interview questions that focus on your analytical skills, communication skills, and cultural fit, using the provided insights and assumptions to guide your preparation.
• If selected for an interview, be prepared to discuss your understanding of Amazon marketing and digital marketing trends, as well as your ability to work effectively with clients and internal teams.
• Follow up with the hiring manager or HR department within one week of your interview to express your continued interest in the role and inquire about next steps in the application process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.