Digital Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Digital Marketing Manager (m/w/d)

🔹 Company: eFLY Marketplace Services GmbH

🔹 Location: Stuttgart, Germany

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing effective SEA strategies for clients
• Keyword research and SEO optimization to improve campaign performance
• Managing and optimizing campaigns to maximize results within given budgets
• Data analysis and reporting to communicate progress and drive continuous improvement
• Collaborating with account managers and clients to achieve their marketing goals

ASSUMPTION: This role requires a strong understanding of digital marketing, particularly in the context of Amazon and e-commerce. Candidates should be comfortable working with data and tools to optimize campaigns and drive results.

📋 Key Responsibilities

✅ Developing and implementing effective SEA strategies for clients in collaboration with account managers

✅ Conducting keyword research and on/off-page analyses to optimize campaign performance

✅ Managing and optimizing existing campaigns to maximize results within given budgets

✅ Creating detailed analyses and deriving measures for continuous campaign development using specialized analysis tools

✅ Building and maintaining reports to document campaign results and progress for clients

✅ Managing campaigns and optimizing sales performance using Amazon Seller Central

✅ Adapting and optimizing PPC prices based on given advertising strategies and budget guidelines

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple campaigns and clients effectively.

🎯 Required Qualifications

Education: Completed commercial training, ideally as a Kaufmann/Kauffrau für E-Commerce or in a related field

Experience: At least 2-5 years of relevant experience in digital marketing or a related field

Required Skills:

• Strong analytical skills and data-driven mindset
• Excellent communication and teamwork skills
• Proficient in Excel and PowerPoint
• Fluency in German (C1 level or equivalent)
• Strong understanding of Amazon and e-commerce marketplaces

Preferred Skills:

• Experience with Amazon Seller Central and other relevant tools
• Fluency in English (B2 level or equivalent)
• Knowledge of additional programming languages (e.g., Python, R)

ASSUMPTION: Candidates should have a strong foundation in digital marketing and be eager to learn and adapt to new tools and platforms as needed.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and qualifications)

Benefits:

• Hybrid work model combining home office and on-site work
• Access to training and workshops for professional development
• Opportunities for career advancement within the company
• Modern equipment and tools for daily tasks

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for digital marketing managers with 2-5 years of experience in Germany. Actual compensation may vary based on individual qualifications and performance.

📌 Applicant Insights

🔍 Company Context

Industry: eFLY Marketplace Services GmbH operates in the e-commerce and digital marketing industries, focusing on Amazon and other marketplaces

Company Size: As a growing startup, eFLY offers a dynamic and agile work environment with ample opportunities for professional growth

Founded: eFLY was founded in 2018 and has since established itself as a leading provider of marketplace services for brands and retailers

Company Description:

• eFLY specializes in helping brands and retailers grow their sales on Amazon and other marketplaces
• The company offers a range of services, including marketplace management, advertising, and content creation
• eFLY's team consists of experienced e-commerce and marketing professionals dedicated to driving client success

Company Specialties:

• Amazon and marketplace management
• Digital advertising and marketing
• Content creation and optimization
• Data analysis and reporting

Company Website: efly.com

ASSUMPTION: As a startup, eFLY values innovation, adaptability, and a strong work ethic. Candidates should be comfortable working in a fast-paced, ever-changing environment.

📊 Role Analysis

Career Level: This role is suitable for experienced digital marketing professionals looking to take the next step in their career or recent graduates with relevant experience seeking to gain valuable industry insights

Reporting Structure: The Digital Marketing Manager will report directly to the Head of Marketing and collaborate closely with account managers and other internal teams

Work Arrangement: This is a hybrid role, combining on-site work at the Stuttgart office with remote work options

Growth Opportunities:

• Progression to senior or management roles within the marketing department
• Expansion into new markets or service areas as the company grows
• Cross-functional collaboration and learning opportunities within the broader eFLY team

ASSUMPTION: eFLY's fast-paced growth and dynamic work environment offer ample opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: eFLY's Stuttgart office is a modern, collaborative workspace designed to foster creativity and productivity

Office Location(s): eFLY's Stuttgart office is located in the heart of the city, with easy access to public transportation and nearby amenities

Geographic Context:

• Stuttgart is the capital of the German state of Baden-Württemberg and is known for its vibrant tech and startup scene
• The city offers a high quality of life, with a rich cultural heritage, beautiful parks, and a diverse range of culinary experiences
• Stuttgart is well-connected by train, plane, and car, making it an ideal base for both local and international professionals

Work Schedule: The hybrid work arrangement allows for flexible scheduling, with core hours between 10:00 AM and 4:00 PM and the option to work remotely up to two days per week

ASSUMPTION: eFLY's hybrid work model offers a good balance between on-site collaboration and remote flexibility, allowing employees to optimize their work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess cultural fit and basic qualifications
• In-depth interview with the hiring manager to discuss the role, responsibilities, and expectations
• Case study or practical assignment to evaluate problem-solving skills and strategic thinking
• Final interview with key stakeholders to ensure a good fit within the team and company culture

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Analytical skills and data-driven decision-making
• Communication and presentation skills
• Cultural fit and alignment with eFLY's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this specific role
• Demonstrate your understanding of eFLY's business and the digital marketing landscape in your application materials
• Prepare for the interview by researching eFLY's company culture, values, and recent projects
• Be ready to discuss your approach to data analysis, campaign optimization, and stakeholder communication

ATS Keywords: Digital Marketing, SEA, Amazon, E-commerce, Campaign Management, Data Analysis, Reporting, PPC, SEO, Excel, PowerPoint, German

ASSUMPTION: eFLY's recruitment process is designed to assess both technical skills and cultural fit, with a focus on finding the best possible candidate for the role and the team.

🛠️ Tools & Technologies

• Amazon Seller Central
• Google Ads
• Microsoft Excel
• Microsoft PowerPoint
• SEMrush or similar SEO tools
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies used may evolve over time as eFLY continues to grow and adapt to the changing digital landscape.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Data-driven decision-making
• Continuous learning and improvement
• Collaboration and teamwork
• Integrity and transparency

Work Style:

• Dynamic and fast-paced
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and open to change
• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with data and using it to drive decision-making?
• Do you enjoy collaborating with others and contributing to a positive team culture?
• Are you eager to learn and adapt to new tools and platforms as needed?

ASSUMPTION: eFLY values candidates who are passionate about digital marketing, data-driven, and eager to contribute to the company's growth and success.

⚠️ Potential Challenges

• Managing multiple campaigns and clients simultaneously, requiring strong organizational skills and time management
• Keeping up with the fast-paced evolution of digital marketing trends and best practices
• Balancing the demands of on-site work and remote work in a hybrid environment
• Adapting to the unique requirements and constraints of the Amazon marketplace

ASSUMPTION: eFLY's dynamic work environment and growth opportunities may present unique challenges, but also offer ample opportunities for professional development and career advancement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on Amazon and other marketplaces, requiring a strong understanding of e-commerce dynamics
• As a startup, eFLY offers a more agile and dynamic work environment than larger corporations, with greater opportunities for growth and decision-making
• This role is well-suited for candidates seeking to gain valuable experience in digital marketing and e-commerce, with potential career paths leading to senior or management roles within the marketing department

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and implementing a comprehensive SEA strategy for a new client launching on Amazon
• Conducting a thorough keyword research and SEO optimization project to improve the visibility of a client's product listings
• Creating detailed performance reports and dashboards to communicate campaign progress and drive data-driven decision-making

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not represent the full scope of work or specific client projects.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does eFLY support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does eFLY approach collaboration and communication with clients and internal teams?
• What are the most challenging aspects of working in a hybrid environment, and how does eFLY support its employees in managing this dynamic?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Digital Marketing Manager (m/w/d) - eFLY Marketplace Services GmbH
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Prepare for the interview by researching eFLY's company culture, values, and recent projects
• Be ready to discuss your approach to data analysis, campaign optimization, and stakeholder communication
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.