Digital Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Digital Marketing Manager (m/w/d)

🔹 Company: eFLY Marketplace Services GmbH

🔹 Location: Stuttgart, Germany

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing effective SEA strategies for clients
• Conducting keyword research and SEO optimization
• Managing and optimizing advertising campaigns
• Analyzing data and deriving actionable insights
• Creating clear and concise reports for clients

ASSUMPTION: This role requires a strong understanding of digital marketing strategies, particularly in the context of Amazon advertising. Candidates should be comfortable working with data and have a solid grasp of SEO principles.

📋 Key Responsibilities

✅ Strategic Planning: Collaborate with account managers to develop and execute effective SEA strategies, maximizing advertising potential on Amazon.

✅ Keyword Research & SEO Optimization: Conduct keyword research and perform on- and off-page analyses to optimize campaign performance.

✅ Campaign Management: Maximize the potential of existing campaigns and continuously optimize them to achieve the best results.

✅ Data Analysis & Actionable Insights: Create detailed analyses using specialized tools and derive measures for continuous campaign development.

✅ Reporting: Develop and maintain reports to clearly and transparently document campaign results and progress for clients.

✅ Amazon Seller Central: Proficiently manage campaigns and optimize sales performance using the Amazon Seller Central platform.

✅ PPC Optimization: Adjust and optimize PPC prices while considering established advertising strategies and budget guidelines.

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple campaigns and clients effectively.

🎯 Required Qualifications

Education: Completed commercial training, ideally as a Kaufmann/Kauffrau für E-Commerce or in a related field.

Experience: At least 2-5 years of relevant experience in digital marketing or a related field.

Required Skills:

• Proven experience in digital marketing, with a focus on Amazon advertising
• Strong analytical skills and data-driven mindset
• Excellent communication and teamwork skills
• Fluency in German (C1 level or equivalent)
• Proficiency in Excel and PowerPoint

Preferred Skills:

• Experience with Amazon Seller Central and other relevant advertising platforms
• Familiarity with SEO best practices and tools
• Knowledge of the e-commerce industry and market trends

ASSUMPTION: Candidates with a background in e-commerce or digital marketing agencies may have an advantage in this role. Familiarity with the Amazon advertising ecosystem is highly desirable.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (gross), depending on experience and qualifications. This estimate is based on market research for similar roles in the Stuttgart area.

Benefits:

• Hybrid work model, combining home office and on-site work
• Access to training and development opportunities for continuous skill-building and career advancement
• Modern work equipment and tools
• Motivating and supportive team environment

Working Hours: Full-time (40 hours per week), with flexible working hours and the possibility of remote work.

ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in the region. Actual compensation may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: eFLY Marketplace Services GmbH operates in the e-commerce and digital marketing industries, focusing on Amazon advertising.

Company Size: As a mid-sized company, eFLY offers a dynamic work environment with opportunities for growth and development.

Founded: The company was founded in 2015 and has since grown to become a leading provider of Amazon advertising services.

Company Description:

• eFLY specializes in maximizing advertising potential on Amazon for its clients
• The company combines data-driven strategies with creative solutions to drive sales and brand awareness
• eFLY fosters a collaborative and innovative work culture, encouraging employees to grow both personally and professionally

Company Specialties:

• Amazon advertising strategies
• Keyword research and SEO optimization
• Campaign management and optimization
• Data analysis and reporting

Company Website: efly.com

ASSUMPTION: eFLY's focus on Amazon advertising requires candidates to have a strong understanding of the platform and its advertising ecosystem. Familiarity with the e-commerce industry is also beneficial.

📊 Role Analysis

Career Level: This role is suitable for experienced digital marketing professionals looking to advance their careers in the Amazon advertising space.

Reporting Structure: The Digital Marketing Manager reports directly to the Head of Marketing or a similar role within the organization.

Work Arrangement: This is a hybrid role, combining on-site work at the Stuttgart office with remote work options.

Growth Opportunities:

• Advancement to senior or management roles within the marketing department
• Expansion of skills and expertise in the Amazon advertising ecosystem
• Potential to work on international projects and collaborate with global teams

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in the digital marketing industry, with a focus on Amazon advertising.

🌍 Location & Work Environment

Office Type: eFLY's Stuttgart office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): eFLY's main office is located in Stuttgart, Germany. Remote work is also an option for this role.

Geographic Context:

• Stuttgart is the capital of the state of Baden-Württemberg and is known for its vibrant culture, rich history, and strong economy
• The city is home to numerous tech and e-commerce companies, providing ample networking opportunities
• Stuttgart offers a high quality of life, with a well-developed public transportation system, numerous parks, and a variety of cultural attractions

Work Schedule: The standard workweek is Monday to Friday, with flexible hours and the possibility of remote work.

ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to manage their time effectively to balance multiple projects and clients.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess cultural fit and basic qualifications
• In-depth interview with the hiring manager or a member of the marketing team to discuss the role and candidate's experience
• Case study or practical assignment to evaluate the candidate's problem-solving skills and strategic thinking
• Final interview with the company's leadership team to discuss the candidate's fit within the organization

Key Assessment Areas:

• Digital marketing expertise, with a focus on Amazon advertising
• Analytical skills and data-driven mindset
• Communication and teamwork skills
• Cultural fit and alignment with eFLY's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the Amazon advertising ecosystem and e-commerce industry
• Prepare for the interview by researching eFLY's company culture and values, and be ready to discuss your approach to digital marketing strategies

ATS Keywords: Amazon advertising, SEA strategies, keyword research, SEO optimization, campaign management, data analysis, reporting, PPC optimization, e-commerce, digital marketing

ASSUMPTION: eFLY's hiring process is designed to assess candidates' technical skills, cultural fit, and problem-solving abilities. Successful candidates will demonstrate a strong understanding of the Amazon advertising ecosystem and a data-driven approach to digital marketing.

🛠️ Tools & Technologies

• Amazon Seller Central
• Amazon Advertising Platform (AAP)
• SEMrush or similar SEO tools
• Google Analytics
• Microsoft Office Suite (Excel, PowerPoint)

ASSUMPTION: Candidates should be comfortable working with a variety of digital marketing tools and platforms, with a focus on Amazon-specific advertising tools.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Collaboration and teamwork
• Continuous learning and improvement
• Customer-centric approach

Work Style:

• Dynamic and fast-paced environment
• Strong focus on results and performance
• Opportunities for growth and development
• Collaborative and supportive team culture

Self-Assessment Questions:

• Do you have a proven track record of success in digital marketing, with a focus on Amazon advertising?
• Are you comfortable working in a dynamic, fast-paced environment and managing multiple projects and clients?
• Do you have a data-driven mindset and strong analytical skills?
• Are you a strong communicator and team player, able to collaborate effectively with colleagues and clients?

ASSUMPTION: Candidates who align with eFLY's values and work style will be most successful in this role. A strong cultural fit is essential for thriving in the company's collaborative and innovative work environment.

⚠️ Potential Challenges

• Managing multiple campaigns and clients simultaneously, requiring strong organizational skills and time management
• Keeping up with the fast-paced and ever-evolving Amazon advertising ecosystem
• Balancing the demands of on-site work and remote work in a hybrid role
• Adapting to the unique needs and preferences of diverse clients

ASSUMPTION: Successful candidates will be able to navigate these challenges effectively, leveraging their strong digital marketing skills and experience to deliver results for clients.

📈 Similar Roles Comparison

• Unlike traditional digital marketing roles, this position focuses exclusively on Amazon advertising strategies
• Candidates with experience in e-commerce or digital marketing agencies may find the transition to this role smoother, given the overlap in skills and strategies
• This role offers significant growth potential for candidates looking to advance their careers in the Amazon advertising space

ASSUMPTION: Candidates with relevant experience in digital marketing or e-commerce will find this role to be a natural fit, offering opportunities for growth and development within the Amazon advertising ecosystem.

📝 Sample Projects

• Developing and implementing a comprehensive Amazon advertising strategy for a new client, including keyword research, campaign setup, and ongoing optimization
• Conducting a thorough SEO audit of an existing client's product listings and providing actionable recommendations for improvement
• Creating detailed, customized reports for clients to communicate campaign performance and progress, using specialized analysis tools

ASSUMPTION: These sample projects illustrate the day-to-day responsibilities and deliverables of the Digital Marketing Manager role at eFLY.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of this role and how they align with my skills and experience?
• How does eFLY support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does eFLY collaborate with clients to ensure their advertising goals are met and exceeded?
• What opportunities exist for growth and advancement within the marketing department and the company as a whole?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development within eFLY.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Digital Marketing Manager (m/w/d) - eFLY Marketplace Services GmbH
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on Amazon advertising and digital marketing
• Prepare for the interview by researching eFLY's company culture and values, and be ready to discuss your approach to digital marketing strategies
• If selected, be prepared to complete a case study or practical assignment to evaluate your problem-solving skills and strategic thinking
• Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.