Digital Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Digital Marketing Manager (m/w/d)

🔹 Company: eFLY Marketplace Services GmbH

🔹 Location: Stuttgart, Germany

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid options

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing effective SEA strategies for clients
• Conducting keyword research and SEO optimization
• Managing and optimizing advertising campaigns
• Analyzing data and deriving actionable insights
• Creating clear and concise reports for clients

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work independently and in a team.

📋 Key Responsibilities

✅ Strategic Planning: Collaborate with account managers to develop and execute effective SEA strategies, maximizing advertising potential on Amazon.

✅ Keyword Research & SEO Optimization: Conduct keyword research and perform on- and off-page analyses to optimize campaign performance.

✅ Campaign Management: Maximize the potential of existing campaigns and continuously optimize them to achieve the best results.

✅ Data Analysis & Actionable Insights: Create detailed analyses using specialized tools and derive measures for continuous campaign development.

✅ Reporting: Develop and maintain reports to document campaign results and progress transparently for clients.

✅ Amazon Seller Central Management: Proficiently handle the Amazon Seller Central platform to manage campaigns and optimize sales performance.

✅ PPC Optimization: Adjust and optimize PPC prices while considering predefined advertising strategies and budget guidelines.

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple campaigns and clients effectively.

🎯 Required Qualifications

Education: Completed commercial training, ideally as a Kaufmann/-frau für E-Commerce or in a related field.

Experience: 2-5 years of relevant experience in digital marketing or a related field.

Required Skills:

• Excellent analytical skills and a data-driven mindset
• Strong communication and teamwork skills
• Proficient in Excel and PowerPoint
• Fluency in German (C1 level or above)

Preferred Skills:

• Experience with Amazon Seller Central and PPC optimization
• Fluency in English (B2 level or above)

ASSUMPTION: Candidates with a background in e-commerce or digital marketing agencies may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and performance).

Benefits:

• Hybrid work model (combination of home office and on-site work)
• Access to training and workshops for continuous professional development
• Motivating team culture with open communication and support
• Modern equipment and tools for daily tasks

Working Hours: Full-time (40 hours per week) with flexible scheduling options.

ASSUMPTION: The salary range is estimated based on market research and comparable roles in the region. Final compensation will be determined based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: eFLY Marketplace Services GmbH operates in the e-commerce and digital marketing sectors, focusing on Amazon marketplace optimization and advertising.

Company Size: As a growing startup, eFLY offers a dynamic and agile work environment with ample opportunities for professional growth.

Founded: eFLY was founded in 2019 and has since established itself as a leading Amazon advertising agency in Germany.

Company Description:

• eFLY specializes in Amazon advertising and marketplace optimization, helping businesses grow and succeed on the Amazon platform.
• The company combines data-driven strategies with creative problem-solving to deliver exceptional results for clients.
• eFLY fosters a collaborative and innovative work culture, encouraging employees to learn, grow, and take ownership of their projects.

Company Specialties:

• Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display)
• Amazon SEO & Optimization
• Amazon Storefront Creation & Management
• Amazon Brand Registry & A+ Content
• Amazon Analytics & Reporting

Company Website: efly.com

ASSUMPTION: eFLY's focus on data-driven decision-making and continuous learning makes it an attractive employer for digital marketing professionals seeking a challenging and rewarding work environment.

📊 Role Analysis

Career Level: This role is suitable for experienced digital marketing professionals looking to advance their careers in the e-commerce sector.

Reporting Structure: The Digital Marketing Manager will report directly to the Head of Marketing and collaborate closely with account managers and other team members.

Work Arrangement: This is a hybrid role, combining on-site work at the Stuttgart office with remote work options.

Growth Opportunities:

• Progression to senior or management roles within the marketing department
• Expanding expertise in Amazon advertising and e-commerce strategies
• Potential involvement in business development and client acquisition efforts

ASSUMPTION: eFLY's rapid growth and expanding client base present numerous opportunities for professional development and career advancement within the company.

🌍 Location & Work Environment

Office Type: eFLY's Stuttgart office offers a modern and collaborative work environment, fostering creativity and teamwork.

Office Location(s): eFLY's main office is located in Stuttgart, with additional offices in Berlin and Munich.

Geographic Context:

• Stuttgart is the capital of the German state of Baden-Württemberg and is known for its vibrant tech and startup scene.
• The city offers a high quality of life, with numerous cultural attractions, green spaces, and recreational opportunities.
• Stuttgart is well-connected by public transportation and has an international airport, making it easily accessible for both local and remote employees.

Work Schedule: The standard workweek is Monday to Friday, with flexible hours and the option to work remotely on certain days.

ASSUMPTION: eFLY's hybrid work model allows employees to balance the benefits of on-site collaboration and remote work, promoting a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study (depending on the role)
• On-site or video interview with the hiring manager and team members
• Final decision and job offer

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication and teamwork skills
• Cultural fit and alignment with eFLY's values
• Relevant experience and industry knowledge

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
• Demonstrate your understanding of Amazon advertising and e-commerce strategies in your application materials.
• Prepare for the interview by researching eFLY's company culture and values, and be ready to discuss your approach to data-driven marketing and campaign optimization.

ATS Keywords: Amazon Advertising, SEA Strategies, Keyword Research, SEO Optimization, Campaign Management, Data Analysis, Reporting, PPC Optimization, German Language Skills

ASSUMPTION: eFLY's application process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• Amazon Advertising Platform (Amazon Seller Central, Amazon Advertising Console)
• SEO tools (e.g., Helium 10, AMZTracker, Jungle Scout)
• Data analysis and visualization tools (e.g., Excel, PowerPoint, Google Analytics)
• Project management and collaboration tools (e.g., Asana, Trello, Slack)

ASSUMPTION: Familiarity with Amazon advertising tools and relevant SEO software is beneficial for this role, but not always required. eFLY provides training and support to help employees develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision-making
• Continuous learning and improvement
• Collaboration and teamwork
• Customer-centric approach
• Transparency and open communication

Work Style:

• Results-oriented and proactive
• Adaptable and open to feedback
• Strong problem-solving skills and attention to detail
• Ability to work independently and in a team
• Fluent in German (C1 level or above) and proficient in English (B2 level or above)

Self-Assessment Questions:

• How do you approach data-driven marketing strategies, and can you provide an example from your previous experience?
• Describe a time when you had to optimize a campaign or project, and how you approached the challenge.
• How do you balance working independently and collaborating with a team to achieve common goals?

ASSUMPTION: eFLY values candidates who are passionate about data-driven marketing, eager to learn, and committed to delivering exceptional results for clients.

⚠️ Potential Challenges

• Managing multiple campaigns and clients simultaneously, requiring strong organizational skills and time management
• Keeping up with the latest trends and developments in Amazon advertising and e-commerce strategies
• Adapting to a fast-paced and dynamic work environment, with the potential for sudden changes in priorities or workload
• Balancing the demands of on-site work and remote work, requiring strong self-motivation and discipline

ASSUMPTION: These challenges can be overcome by strong communication, effective time management, and a proactive approach to continuous learning and improvement.

📈 Similar Roles Comparison

• This role focuses primarily on Amazon advertising and marketplace optimization, whereas similar roles in digital marketing agencies may cover a broader range of advertising channels and platforms.
• eFLY's data-driven approach to marketing sets it apart from other agencies, emphasizing the importance of analytical skills and a strong understanding of data analysis tools.
• Career progression in this role may involve expanding expertise in Amazon advertising or moving into a more senior or management position within the marketing department.

ASSUMPTION: Candidates with experience in digital marketing agencies or e-commerce companies may find this role appealing due to its focus on Amazon advertising and data-driven strategies.

📝 Sample Projects

• Developing and implementing a comprehensive Amazon advertising strategy for a new client, including keyword research, campaign setup, and ongoing optimization
• Conducting a thorough SEO audit of an existing client's Amazon product listings and providing actionable recommendations for improvement
• Creating and managing a client's Amazon Storefront, including design, content creation, and A+ Content development

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to the Digital Marketing Manager at eFLY.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does eFLY support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does the hybrid work model support this?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does eFLY measure the success of its marketing campaigns, and what metrics are most important for this role?

ASSUMPTION: These questions are designed to help candidates better understand the work environment, company culture, and expectations for the Digital Marketing Manager role at eFLY.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Digital Marketing Manager (m/w/d) - eFLY Marketplace Services GmbH
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role, emphasizing your understanding of Amazon advertising and e-commerce strategies.
• Prepare for the interview by researching eFLY's company culture and values, and be ready to discuss your approach to data-driven marketing and campaign optimization.
• If selected for the final round, be prepared to present a case study or technical assessment demonstrating your skills and qualifications for the role.
• Follow up with the hiring manager within one week after the interview to express your interest in the position and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.