Digital Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Digital Marketing Manager (m/w/d)

🔹 Company: bd operations GmbH

🔹 Location: Augsburg, Bavaria, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-27

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid, 3 days/week in office)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing creative online marketing strategies to boost brand awareness and reach
• Creating and optimizing content for various digital channels with a focus on SEO
• Planning, executing, and continuously optimizing paid advertising campaigns while efficiently managing budgets
• Analyzing and reporting on campaign performance, and conducting keyword, market, and competitive analyses
• Collaborating with the sales team to proactively approach and acquire new customers

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on digital marketing channels and tools.

📋 Key Responsibilities

✅ Developing and implementing creative online marketing strategies to increase brand awareness and reach

✅ Creating and optimizing content for social media, website, blog, and email marketing with a focus on SEO

✅ Planning, executing, and continuously optimizing paid advertising campaigns (e.g., Google Ads, Microsoft Ads) while efficiently managing budgets

✅ Analyzing and reporting on campaign performance, and conducting keyword, market, and competitive analyses to identify trends and opportunities

✅ Collaborating with the sales team to proactively approach and acquire new customers

ASSUMPTION: This role may involve some sales-related tasks, requiring strong communication skills and a proactive approach.

🎯 Required Qualifications

Education: Completed degree or training in marketing, communication, business, e-commerce, or a comparable field

Experience: At least 2 years of professional experience in digital marketing, ideally focusing on SEO, SEA, social media, content marketing, or email marketing

Required Skills:

• Proficient in Google Analytics, Google Ads, and Meta Business Suite
• Strong analytical and creative skills
• Excellent communication and teamwork skills
• Self-motivated and structured working style
• Fluent in German and good English skills

Preferred Skills:

• Experience with additional marketing tools and platforms
• Knowledge of the automotive industry

ASSUMPTION: Familiarity with the automotive industry may be beneficial but is not strictly required, as the role primarily focuses on digital marketing aspects.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and qualifications)

Benefits:

• Attractive compensation package
• Creative freedom and room for personal ideas
• Flexible working conditions, including remote work options
• Dynamic work environment with regular team events
• Stability and long-term prospects in an established company

Working Hours: Full-time (40 hours/week) with flexible hours and the possibility to work remotely some days

ASSUMPTION: The salary range is estimated based on market research and the company's size and industry. The final offer may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Digital mobility solutions, focusing on online payment platforms for toll fees ("E-Vignettes") in Europe

Company Size: Medium-sized (201-500 employees), offering a collaborative and innovative work environment with flat hierarchies

Founded: 2010, with a proven track record of success and growth, including recognition as one of the 1000 fastest-growing companies in Europe by the Financial Times

Company Description:

• Innovative digital company offering mobility solutions across Europe
• Focuses on online payment platforms for toll fees, serving millions of customers annually
• Recognized for its rapid growth and success in the industry

Company Specialties:

• Online payment solutions for the automotive industry
• Digital marketing and customer acquisition strategies
• Innovative mobility solutions and services

Company Website: bd-operations.de

ASSUMPTION: The company's focus on digital mobility solutions and online payment platforms makes it an attractive employer for digital marketing professionals seeking to work in a dynamic and innovative industry.

📊 Role Analysis

Career Level: Mid-level marketing professional with room for growth and development

Reporting Structure: Reports directly to the Head of Marketing, with close collaboration with the sales team and other departments

Work Arrangement: Hybrid work arrangement, with 3 days per week in the office and the possibility to work remotely for 2 days

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions
• Chance to gain experience in various marketing channels and tools
• Opportunity to work on international projects and expand professional network

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in digital marketing within an established and successful company.

🌍 Location & Work Environment

Office Type: Modern office in Augsburg with excellent public transportation access

Office Location(s): Augsburg, Germany

Geographic Context:

• Augsburg is a mid-sized city in Bavaria, Germany, with a population of around 300,000
• Known for its rich history, cultural attractions, and vibrant city life
• Offers a high quality of life with affordable living costs compared to larger German cities

Work Schedule: Full-time (40 hours/week) with flexible hours and the possibility to work remotely some days

ASSUMPTION: The hybrid work arrangement and flexible working hours allow for a better work-life balance, catering to the needs of modern professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit
• On-site or virtual interview with the hiring manager and team members
• Final decision and job offer

Key Assessment Areas:

• Digital marketing skills and experience
• Analytical and creative problem-solving abilities
• Communication and teamwork skills
• Cultural fit and motivation

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the company and its products/services
• Prepare for behavioral and situational interview questions focusing on your digital marketing skills and experiences

ATS Keywords: Digital Marketing, SEO, SEA, Social Media, Content Marketing, Email Marketing, Google Analytics, Google Ads, Meta Business Suite, Marketing Strategy, Campaign Management, Budget Management, Market Analysis

ASSUMPTION: Applicants should focus on demonstrating their digital marketing skills and experiences, as well as their ability to work collaboratively in a dynamic team environment.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• Meta Business Suite (Facebook Ads, Instagram Ads)
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Email marketing platforms (e.g., Mailchimp, HubSpot)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Collaboration and teamwork
• Customer focus and excellence
• Continuous learning and improvement

Work Style:

• Dynamic and fast-paced
• Data-driven and analytical
• Creative and innovative
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working collaboratively with various teams and stakeholders?
• Do you possess strong analytical skills and a creative mindset?

ASSUMPTION: Candidates who align with the company's values and work style will be more likely to succeed in this role and contribute to the team's success.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Keeping up with the latest trends and developments in digital marketing
• Balancing creative and analytical aspects of the role
• Adapting to a hybrid work arrangement and maintaining productivity

ASSUMPTION: These challenges can be overcome with strong organizational skills, continuous learning, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role focuses more on digital marketing aspects compared to traditional marketing roles, with a strong emphasis on online channels and tools
• Unlike some other marketing roles, this position requires a balance of creative and analytical skills, as well as a strong focus on data-driven decision-making
• Career progression in this role may lead to senior marketing positions or management roles within the company

ASSUMPTION: Applicants should consider their preferences for digital marketing aspects and data-driven decision-making when comparing this role to other marketing positions.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy to improve the company's website ranking and organic traffic
• Creating and optimizing paid advertising campaigns to drive customer acquisition and revenue growth
• Conducting market and competitive analyses to identify trends and opportunities for the company's products and services

ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks associated with this role, highlighting the importance of both creative and analytical skills.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with the sales team, and what are the expectations for supporting their efforts?
• What are the most significant challenges facing the marketing department currently, and how can this role contribute to addressing them?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance, particularly with the hybrid work arrangement?

ASSUMPTION: Asking these questions can help applicants better understand the role's expectations, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions focusing on your digital marketing skills and experiences
• Follow up with the hiring manager after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.