Digital Marketing Manager (m/w/d) - Berlin

📌 Core Information

🔹 Job Title: Digital Marketing Manager (m/w/d) - Berlin

🔹 Company: Patronus

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time, Hybrid (3 office days per week)

🔹 Category: Marketing

🔹 Date Posted: June 27, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Managing web presence with a focus on performance, user experience, and SEO principles
• Creating and optimizing landing pages for paid campaigns using Unbounce
• Producing creatives for various platforms, from idea to final implementation
• Collaborating with internal and external stakeholders to improve processes and workflows

ASSUMPTION: This role requires a strong focus on content creation and a good understanding of UI/UX principles. The ideal candidate will have experience working in a start-up environment and be comfortable handling multiple tasks simultaneously.

📋 Key Responsibilities

✅ Manage and update web presence, including structure planning and content roadmap

✅ Create and optimize landing pages for paid campaigns using Unbounce

✅ Produce creatives for website, social media, and display ads, from idea to final implementation

✅ Develop headlines and conversion-focused texts for online and offline campaigns

✅ Collaborate with stakeholders to improve processes, workflows, and ensure a unified content strategy

ASSUMPTION: This role requires strong communication skills and the ability to work effectively with both internal and external teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of relevant marketing experience, with a strong focus on content creation

Required Skills:

• Proven experience in content creation, graphic design, and SEO
• Proficiency in Canva, Figma, Webflow, and Unbounce
• Excellent German and English language skills (C1 level)
• Strong communication, creative thinking, and teamwork skills
• Experience working in a start-up environment and handling multiple tasks simultaneously

Preferred Skills:

• Video editing experience
• Experience in E-commerce or subscription services

ASSUMPTION: While not explicitly stated, experience in E-commerce or subscription services would be beneficial for this role due to the company's focus on a subscription-based product.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience level and industry standards for a mid-level marketing role in Berlin)

Benefits:

• Urban Sports Club membership for fitness
• Family & Friends coupon for Patronus Uhr
• 26-30 vacation days per year, depending on tenure
• Annual learning & development budget for individual growth
• Structured career framework for professional development
• 360-degree feedback conversations for continuous improvement
• Exclusive corporate benefits and restaurant discounts
• Free choice of hardware

Working Hours: Full-time (40 hours per week), with up to 2 remote days per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Berlin. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing

Company Size: 2-10 employees (Small, agile team with a start-up feel)

Founded: 2021 (Relatively new, growing company)

Company Description:

• Patient-centered, pioneering medical excellence, and evidence-based approach
• Focuses on improving patient and doctor experience before major surgeries
• Offers a pioneering app-based medical device that prepares patients for major surgical procedures

Company Specialties:

• Surgery
• Prehabilitation
• Medical Device
• Software
• App
• Medtech

Company Website: capreolos.com

ASSUMPTION: As a small, agile company, Patronus offers a dynamic work environment with opportunities for growth and impact.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and development

Reporting Structure: Reports directly to the marketing team, with potential for cross-functional collaboration with other departments

Work Arrangement: Hybrid, with 3 office days per week and up to 2 remote days per week

Growth Opportunities:

• Potential for career progression within the marketing department
• Opportunities to work on diverse projects and campaigns
• Chance to make a significant impact in a growing company

ASSUMPTION: Given the company's focus on growth and innovation, there may be opportunities for the successful candidate to take on additional responsibilities and advance their career within the organization.

🌍 Location & Work Environment

Office Type: Modern office in the vibrant Friedrichshain neighborhood

Office Location(s): Berner Str. 28, Frankfurt, Hessen 60437, DE

Geographic Context:

• Berlin is a multicultural, dynamic city with a thriving tech and start-up scene
• The Friedrichshain neighborhood is known for its nightlife, street art, and alternative culture
• Berlin offers a high quality of life, with affordable housing, numerous parks, and a rich cultural scene

Work Schedule: Full-time (40 hours per week), with flexible working hours and up to 2 remote days per week

ASSUMPTION: The hybrid work arrangement allows for a good balance between collaboration and flexibility, while the modern office space provides a creative and inspiring work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Marketing and content creation skills
• Communication and teamwork abilities
• Cultural fit and alignment with company values
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of the company's mission and values in your application materials
• Prepare examples of your previous marketing campaigns and their results

ATS Keywords: Digital Marketing, Content Creation, SEO, Graphic Design, UI/UX Principles, Video Editing, Canva, Figma, Webflow, Unbounce, Creative Thinking, Communication, Team Player, Detail Orientation, E-commerce, Subscription Services

ASSUMPTION: As a small, agile company, Patronus may have a less formal interview process and place a strong emphasis on cultural fit and adaptability.

🛠️ Tools & Technologies

• Canva
• Figma
• Webflow
• Unbounce
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)

ASSUMPTION: The successful candidate should be proficient in the listed tools and technologies, with a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered
• Pioneering
• Medical excellence
• Evidence-based

Work Style:

• Collaborative and team-oriented
• Adaptable and innovative
• Focused on continuous learning and improvement

Self-Assessment Questions:

• Do you align with the company's patient-centered approach and commitment to medical excellence?
• Are you comfortable working in a dynamic, start-up environment and adapting to change?
• Do you thrive in a collaborative work environment and enjoy working with diverse teams?

ASSUMPTION: As a small, agile company, Patronus values adaptability, innovation, and a strong commitment to its mission and values.

⚠️ Potential Challenges

• Managing multiple tasks and priorities in a fast-paced, start-up environment
• Working with tight deadlines and competing priorities
• Adapting to changes in the company's growth and focus
• Balancing remote work and in-office collaboration

ASSUMPTION: The successful candidate should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changes and prioritize effectively.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on content creation and graphic design, as well as a good understanding of SEO principles
• This role is well-suited for candidates with experience in start-up environments and a willingness to take on multiple tasks and responsibilities
• Career progression opportunities may be limited in a small, agile company, but the role offers the chance to make a significant impact and grow with the organization

ASSUMPTION: This role may be more suited for candidates with a strong background in content creation and graphic design, as well as experience working in a start-up environment.

📝 Sample Projects

• Developing and implementing a content marketing strategy for a new product launch
• Creating and optimizing landing pages for a paid advertising campaign using Unbounce
• Producing a series of social media graphics and videos to promote a company event or product feature

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities the successful candidate may encounter in this role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• What are the biggest challenges facing the company in the next 12 months, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit within that framework?
• How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the company, and the team they will be working with, as well as to assess the company's commitment to employee growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your previous marketing campaigns and their results
• Follow up with the hiring manager one week after your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.