Digital Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Digital Marketing Manager (m/w/d)

🔹 Company: eFLY Marketplace Services GmbH

🔹 Location: Stuttgart, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing effective SEA strategies for clients
• Conducting keyword research and SEO optimization
• Managing and optimizing advertising campaigns
• Analyzing data and deriving measures for continuous improvement
• Creating clear and transparent reports for clients
• Handling Amazon Seller Central for campaign management and sales optimization
• Optimizing PPC prices according to given advertising strategies and budget constraints

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and a good understanding of digital marketing strategies and tools.

📋 Key Responsibilities

✅ Develop and implement effective SEA strategies in collaboration with account managers

✅ Conduct keyword research and on/off-page analyses to optimize campaign performance

✅ Manage and continuously optimize existing campaigns to maximize results

✅ Create detailed analyses and derive measures for continuous campaign development using specialized analysis tools

✅ Build and maintain clear and transparent reports to document campaign results and progress for clients

✅ Manage campaigns and optimize sales performance using Amazon Seller Central

✅ Adjust and optimize PPC prices based on given advertising strategies and budget constraints

ASSUMPTION: This role involves a high degree of independence and requires strong project management skills.

🎯 Required Qualifications

Education: Completed commercial training, ideally as a Kaufmann/Kauffrau für E-Commerce or in a related field

Experience: 2-5 years of experience in digital marketing or a related field

Required Skills:

• Excellent analytical skills and a strong understanding of numbers
• Strong communication skills, both written and verbal
• Ability to work independently and manage projects

• Proficient in Excel and PowerPoint

Preferred Skills:

• Experience with Amazon Seller Central
• Knowledge of SEO tools and techniques

ASSUMPTION: Candidates should have a solid foundation in digital marketing and be comfortable working with data and tools.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and market standards for mid-level digital marketing roles in Stuttgart)

Benefits:

• Hybrid work model combining home office and on-site work
• Access to training and workshops for continuous skill development and career advancement
• Motivating and supportive team environment
• Modern equipment and powerful tools for daily tasks

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on market data for mid-level digital marketing roles in Stuttgart. Actual salary may vary depending on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: eFLY Marketplace Services GmbH operates in the e-commerce and digital marketing industry, focusing on Amazon marketplace optimization and advertising services.

Company Size: As a mid-sized company, eFLY offers a dynamic work environment with opportunities for growth and collaboration.

Founded: The company was founded in 2015 and has since grown to become a leading provider of Amazon advertising and optimization services.

Company Description:

• eFLY specializes in Amazon advertising and optimization services, helping businesses maximize their sales and visibility on the Amazon platform.
• The company works with a wide range of clients, from small businesses to large enterprises, providing tailored solutions to meet their unique needs.
• eFLY's team of experts combines technical expertise with a deep understanding of the Amazon marketplace to deliver results-driven strategies.

Company Specialties:

• Amazon Advertising
• Amazon Optimization
• SEA Strategies
• Data Analysis

Company Website: efly.com

ASSUMPTION: eFLY's focus on Amazon advertising and optimization services sets it apart from other digital marketing agencies, offering unique opportunities for candidates interested in this specific niche.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the management team and works closely with account managers and other internal teams.

Work Arrangement: Hybrid work model, combining home office and on-site work at the company's Stuttgart office.

Growth Opportunities:

• Advancement to senior roles within the digital marketing team
• Expansion of responsibilities to include management or mentoring of junior team members
• Potential career paths in account management, business development, or specialized technical roles

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in digital marketing or related fields.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Stuttgart, Germany

Office Location(s): eFLY Marketplace Services GmbH, Keplerstraße 15, 70173 Stuttgart, Germany

Geographic Context:

• Stuttgart is the capital of the state of Baden-Württemberg and is known for its vibrant tech industry and high quality of life.
• The city offers a rich cultural scene, with numerous museums, galleries, and theaters, as well as a diverse range of dining and entertainment options.
• Stuttgart is well-connected by public transportation, making it easy to commute to the office from various neighborhoods.

Work Schedule: Full-time (40 hours per week) with flexible scheduling and the option to work from home some days per week

ASSUMPTION: The hybrid work model offers candidates the best of both worlds, combining the benefits of working from home with the advantages of a collaborative office environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening to discuss qualifications and fit
• On-site or virtual interview with the hiring manager and team members
• Final interview with the management team

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication and interpersonal skills
• Understanding of digital marketing strategies and tools
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
• Demonstrate your understanding of digital marketing strategies and tools in your application materials
• Showcase your ability to work independently and manage projects in your examples and achievements
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company

ATS Keywords: Digital Marketing, SEA Strategies, Keyword Research, SEO Optimization, Campaign Management, Data Analysis, Amazon Seller Central, PPC Optimization, Excel, PowerPoint

ASSUMPTION: eFLY's application process is designed to assess candidates' skills and cultural fit, with a focus on identifying strong communicators and problem solvers who can thrive in a dynamic work environment.

🛠️ Tools & Technologies

• Amazon Seller Central
• SEA platforms (e.g., Amazon Advertising, Google Ads)
• SEO tools (e.g., SEMrush, Ahrefs)
• Data analysis tools (e.g., Google Analytics, Excel)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with relevant digital marketing tools and platforms is essential for success in this role, as they are used daily to manage campaigns and analyze data.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Continuous learning and improvement
• Collaboration and teamwork
• Transparency and open communication

Work Style:

• Dynamic and fast-paced work environment
• Strong focus on results and performance
• Collaborative and supportive team culture
• Flexible and adaptable approach to work

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working independently and managing projects?
• Do you enjoy collaborating with others and learning from your colleagues?
• Are you open to feedback and continuous learning and improvement?

ASSUMPTION: Candidates who are a strong cultural fit for eFLY will be self-motivated, results-driven, and comfortable working in a collaborative and dynamic team environment.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
• Keeping up with the latest trends and developments in digital marketing, as the field is constantly evolving
• Adapting to the unique needs and preferences of each client, requiring strong communication and interpersonal skills
• Working in a fast-paced and sometimes high-pressure environment, with tight deadlines and performance expectations

ASSUMPTION: These challenges can be overcome with strong project management skills, a proactive and adaptable approach, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional digital marketing roles, this position focuses specifically on Amazon advertising and optimization, offering unique opportunities for candidates interested in this niche
• As a mid-sized company, eFLY offers a more collaborative and hands-on work environment compared to larger agencies, with greater opportunities for growth and advancement
• This role offers a clear career path for candidates looking to advance their careers in digital marketing, with opportunities for advancement to senior roles or specialized technical positions

ASSUMPTION: Candidates should consider their interest in Amazon advertising and optimization, as well as their preference for working in a mid-sized company, when evaluating this role compared to similar positions in the industry.

📝 Sample Projects

• Developing and implementing a comprehensive SEA strategy for a new client, including keyword research, campaign setup, and ongoing optimization
• Conducting a thorough analysis of an existing client's Amazon listing and making data-driven recommendations for improvement
• Managing a large-scale PPC campaign for a major client, including regular performance reviews and optimization

ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with this role, providing candidates with a better understanding of the day-to-day work involved.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for managing client campaigns in this role?
• How does the team collaborate and support one another in achieving client goals?
• What opportunities are there for professional development and growth within the company?
• How does eFLY approach staying up-to-date with the latest trends and developments in digital marketing?
• What is the company's approach to work-life balance, particularly in a hybrid work environment?

ASSUMPTION: These questions are designed to help candidates better understand the day-to-day work involved in this role, as well as the company culture and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Digital Marketing Manager (m/w/d) - eFLY Marketplace Services GmbH
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role
• Prepare for your interview by researching eFLY's company culture and values, as well as the latest trends and developments in digital marketing
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.