Digital Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Digital Marketing Manager (m/w/d)

🔹 Company: Senec GmbH

🔹 Location: Leipzig, Saxony, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 6, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Creative design and optimization of the international Drupal website
• Improvement of organic rankings and user experience
• Data-driven customer targeting and conversion optimization
• Close collaboration with internal teams and external partners

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on data-driven decision making and continuous improvement.

📋 Key Responsibilities

✅ Design and optimize the international Drupal website creatively

✅ Improve organic rankings and user experience through SEO and UX strategies

✅ Analyze campaigns, conduct A/B tests, and optimize continuously

✅ Collaborate with internal teams and external partners to achieve common goals

ASSUMPTION: The role may require occasional work outside of regular hours to meet project deadlines or address urgent issues.

🎯 Required Qualifications

Education: Completed vocational training or comparable qualification

Experience: 2-5 years in digital marketing, with a focus on Drupal website management

Required Skills:

• Strong analytical skills and data-driven mindset
• Understanding of conversion optimization, landing pages, A/B testing, and user experience
• Proficiency in German and English

Preferred Skills:

• Knowledge of PowerBi
• Experience with Drupal CMS

ASSUMPTION: Candidates with additional language skills or experience in related fields may have an advantage.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for mid-level marketing roles in Germany)

Benefits:

• Competitive salary plus bonus
• Permanent employment contract with 30 days vacation
• Monthly child allowance up to €100 per child (max. €200)
• Monthly subsidy of €30 for public transport subscription
• Flexible working hours, flexitime, and mobile working
• Discounted membership at Urban Sports
• Free language courses with Babbel
• Bike leasing
• Various offers through Benefits.me
• Individual team events
• Drinks, fruit, and meal subsidy at locations
• Varied tasks and room for initiative
• Strong decision-making culture and open error culture
• Authentic, motivated, and enthusiastic team with positive mindset
• Trusting collaboration across all departments and hierarchy levels

Working Hours: Full-time (40 hours per week) with flexible working hours and mobile working options

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Germany. Actual salary may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Renewable Energy Semiconductor Manufacturing

Company Size: 501-1,000 employees (mid-sized company with a startup-like culture)

Founded: 2009

Company Description:

• SENEC is a leading provider of innovative energy storage and solutions for private households
• As a subsidiary of EnBW, SENEC focuses on decentralized energy solutions and the conversion to renewable energies
• SENEC offers intelligent power storage systems and memory-based energy solutions, enabling users to fully consume self-generated solar power

Company Specialties:

• Energy storage systems
• Renewable energy solutions
• Drupal website management

Company Website: senec.com

ASSUMPTION: SENEC's focus on renewable energy and innovative solutions creates an exciting and dynamic work environment.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the marketing department, collaborating with various internal teams and external partners

Work Arrangement: Hybrid (on-site and remote work)

Growth Opportunities:

• Potential career progression to senior marketing roles or management positions
• Expansion of skills and knowledge in digital marketing and related fields
• Opportunities to work on international projects and collaborate with global teams

ASSUMPTION: The hybrid work arrangement offers flexibility and the opportunity to balance work-life responsibilities.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with flexible work areas

Office Location(s): Leipzig, Saxony, Germany

Geographic Context:

• Leipzig is the largest city in Saxony, located in eastern Germany
• Known for its vibrant cultural scene, historic architecture, and growing tech industry
• Excellent public transportation and bike infrastructure

Work Schedule: Standard full-time workweek (Monday-Friday, 8:00 AM - 5:00 PM) with flexible hours and mobile working options

ASSUMPTION: Leipzig's vibrant culture and central location in Europe make it an attractive place to live and work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and relevant team members
• Final decision and job offer

Key Assessment Areas:

• Technical skills and knowledge in digital marketing and Drupal CMS
• Analytical and problem-solving abilities
• Cultural fit and alignment with company values
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare examples of your past work that demonstrate your creativity and analytical skills
• Research SENEC's mission, values, and recent projects to show your enthusiasm and understanding of the company

ATS Keywords: Digital Marketing, Drupal, SEO, UX, A/B Testing, Conversion Optimization, Data Analysis, German, English

ASSUMPTION: SENEC's application process may vary depending on the specific role and the volume of applicants.

🛠️ Tools & Technologies

• Drupal CMS
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Analytics tools (e.g., Google Analytics, PowerBi)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies may change or evolve over time as the company's needs and industry standards develop.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Sustainability
• Collaboration
• Customer focus

Work Style:

• Creative and data-driven
• Collaborative and team-oriented
• Flexible and adaptable

Self-Assessment Questions:

• Do you have a strong passion for innovation and sustainability?
• Are you comfortable working in a collaborative, team-oriented environment?
• Do you thrive in a flexible and adaptable work setting?

ASSUMPTION: SENEC's company culture values creativity, collaboration, and a strong commitment to sustainability and innovation.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with the latest trends and best practices in digital marketing
• Collaborating effectively with remote team members and external partners
• Adapting to a dynamic and evolving work environment

ASSUMPTION: These challenges can be overcome through strong organizational skills, continuous learning, effective communication, and a willingness to adapt to change.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on website management and optimization using Drupal CMS
• SENEC's focus on renewable energy and sustainability sets it apart from other companies in the industry
• Career progression opportunities may vary depending on the company's growth and expansion plans

ASSUMPTION: This role offers a unique blend of creative and analytical skills, with a focus on data-driven decision making and continuous improvement.

📝 Sample Projects

• Redesigning and optimizing the SENEC website to improve user experience and organic rankings
• Conducting A/B tests to optimize landing pages and conversion rates
• Analyzing campaign performance data to inform future marketing strategies

ASSUMPTION: These sample projects demonstrate the creative and analytical aspects of the role, as well as the importance of data-driven decision making.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the most significant challenges facing the company in the next 1-2 years, and how can this role contribute to addressing them?
• How does SENEC support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexible working arrangements?
• How does SENEC measure the success of its digital marketing efforts, and what key performance indicators (KPIs) are most important?

ASSUMPTION: These questions can help applicants better understand the role, the company culture, and the expectations for success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare examples of your past work that demonstrate your creativity and analytical skills
• Research SENEC's mission, values, and recent projects to show your enthusiasm and understanding of the company
• Follow up with the hiring manager, Denise, within 7 days of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.