Digital Marketing Manager (m/w/d)

**📌 Core Information** - **Job Title:** Digital Marketing Manager (m/w/d) - **Company:** eFLY Marketplace Services GmbH - **Location:** Stuttgart, Germany - **Job Type:** Full-time, Hybrid - **Category:** Marketing - **Date Posted:** April 25, 2025 - **Experience Level:** Mid-level (2-5 years) - **Remote Status:** On-site with hybrid options **🚀 Job Overview** Key aspects of this role include: - Developing and implementing effective SEA strategies for clients - Conducting keyword research and SEO optimization - Managing and optimizing advertising campaigns - Analyzing data and deriving actionable insights - Creating clear and concise reports for clients **ASSUMPTION:** This role requires a strong understanding of digital marketing, particularly in the context of Amazon's advertising platform. Candidates should be comfortable working with data and have a solid grasp of SEO principles. **📋 Key Responsibilities** ✅ **Strategic Planning:** Collaborate with account managers to develop and execute effective SEA strategies, maximizing advertising potential on Amazon. ✅ **Keyword Research & SEO Optimization:** Conduct keyword research and perform on- and off-page analyses to optimize campaign performance. ✅ **Campaign Management:** Maximize the potential of existing campaigns and continuously optimize them to achieve the best results. ✅ **Data Analysis & Actionable Insights:** Create detailed analyses using specialized tools and derive measures to continuously improve campaigns. ✅ **Reporting:** Develop and maintain reports to clearly document campaign results and progress for clients. ✅ **Amazon Seller Central Management:** Proficiently handle Amazon Seller Central for campaign management and sales performance optimization. ✅ **PPC Optimization:** Adjust and optimize PPC prices while considering predefined advertising strategies and budget guidelines. **ASSUMPTION:** This role involves a mix of strategic planning, hands-on campaign management, and data analysis. Strong organizational skills and attention to detail are crucial for success. **🎯 Required Qualifications** - **Education:** Completed commercial training, ideally as a Kaufmann/-frau für E-Commerce or in a related field. - **Experience:** 2-5 years of relevant experience in digital marketing, with a focus on Amazon advertising. - **Required Skills:** - Strong analytical skills and a data-driven mindset - Excellent communication and teamwork skills - Self-motivation and the ability to work independently - Proficiency in Excel and PowerPoint - Fluency in German (C1 level or equivalent) **Preferred Skills:** - Familiarity with Amazon's advertising platform and tools - Experience with SEO and PPC optimization - Knowledge of the e-commerce industry and market trends **ASSUMPTION:** Candidates with a background in e-commerce or digital marketing agencies may find this role particularly appealing. Relevant certifications, such as Google Ads or Facebook Blueprint, can also be beneficial. **💰 Compensation & Benefits** - **Salary Range:** €45,000 - €60,000 per year (AI-estimated, based on market research and role requirements) - **Benefits:** - Hybrid work model (combination of home office and on-site work) - Access to training and workshops for continuous professional development - Supportive team culture and open working environment - Modern equipment and powerful tools for daily tasks **Working Hours:** Full-time (40 hours/week), with flexible scheduling options. **ASSUMPTION:** The salary range is an estimate based on market research and the requirements of the role. The final offer may vary depending on the candidate's experience and qualifications. **📌 Applicant Insights** **🔍 Company Context** - **Industry:** eFLY operates in the e-commerce and digital marketing sectors, focusing on Amazon advertising. - **Company Size:** Mid-sized (50-250 employees), offering a dynamic and collaborative work environment. - **Founded:** 2015, with a strong focus on growth and innovation since its inception. **Company Description:** - eFLY specializes in Amazon advertising and marketplace optimization, helping businesses grow and succeed on Amazon's platform. - The company values data-driven decision-making, continuous learning, and strong client relationships. - eFLY fosters a team-oriented culture, encouraging collaboration and open communication. **Company Specialties:** - Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display) - Amazon SEO & Content Optimization - Amazon Marketplace Management - Amazon Brand Store & A+ Content Creation **Company Website:** efly.com **ASSUMPTION:** eFLY's focus on Amazon advertising makes it an attractive option for candidates interested in the e-commerce and digital marketing fields. **📊 Role Analysis** - **Career Level:** Mid-level, with opportunities for growth and advancement within the company. - **Reporting Structure:** This role reports directly to the Head of Marketing or a similar position. - **Work Arrangement:** Hybrid, with a combination of remote work and on-site collaboration. - **Growth Opportunities:** - Progression to senior roles within the marketing department - Expansion into other areas of e-commerce or digital marketing - Potential to work on international projects and accounts **ASSUMPTION:** This role offers a clear path for career progression, with opportunities to grow both personally and professionally within the company. **🌍 Location & Work Environment** - **Office Type:** Modern, collaborative workspace with a focus on employee well-being and comfort. - **Office Location(s):** Stuttgart, Germany, with potential for remote work and occasional travel. - **Geographic Context:** Stuttgart offers a high quality of life, with a vibrant cultural scene, excellent public transportation, and easy access to nature. - **Work Schedule:** Flexible hours, with core working hours between 10:00 AM and 4:00 PM. **ASSUMPTION:** The hybrid work arrangement allows for a good work-life balance, with the opportunity to work from home when needed. **💼 Interview & Application Insights** - **Typical Process:** Online application submission → Phone or video screening → On-site interview with the hiring manager and team members → Final decision. - **Key Assessment Areas:** Technical skills (e.g., Excel, PowerPoint, Amazon advertising), analytical thinking, communication skills, cultural fit. - **Application Tips:** - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work independently. - Familiarize yourself with eFLY's company culture and values to demonstrate a strong cultural fit. **ATS Keywords:** Digital Marketing, Amazon Advertising, SEA Strategies, Keyword Research, SEO Optimization, Campaign Management, Data Analysis, Reporting, PPC Optimization, Analytical Skills, Communication Skills, Teamwork, Self-Management, Excel, PowerPoint. **ASSUMPTION:** eFLY uses Applicant Tracking Systems (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being shortlisted. **🛠️ Tools & Technologies** - Amazon Advertising Platform (Amazon Seller Central, Amazon Marketing Services) - Excel and PowerPoint - Data analysis and visualization tools (e.g., Google Analytics, Tableau) - Project management tools (e.g., Asana, Trello) - Communication and collaboration tools (e.g., Slack, Microsoft Teams) **ASSUMPTION:** Familiarity with Amazon's advertising platform and relevant tools is essential for success in this role. **👔 Cultural Fit Considerations** - **Company Values:** Data-driven, innovative, collaborative, client-focused, and continuously learning. - **Work Style:** eFLY values self-motivated, proactive team members who can work independently and collaboratively to achieve results. - **Self-Assessment Questions:** - How do you stay up-to-date with the latest trends and developments in digital marketing and Amazon advertising? - Can you provide an example of a time when you had to analyze complex data to make a strategic decision? - How do you approach working with clients to understand their needs and develop effective advertising strategies? **ASSUMPTION:** Candidates who share eFLY's values and work style will be well-suited to this role and the company's culture. **⚠️ Potential Challenges** - Keeping up with the fast-paced and ever-changing e-commerce landscape - Managing multiple client campaigns and priorities effectively - Working with large datasets and ensuring accurate analysis and reporting - Balancing remote work and on-site collaboration in a hybrid work environment **ASSUMPTION:** These challenges can be overcome with strong organizational skills, a proactive approach to learning, and effective communication with team members and clients. **📈 Similar Roles Comparison** - **Product Manager (Amazon Advertising):** Focuses on product development and management within the Amazon advertising ecosystem, with a broader scope than the Digital Marketing Manager role. - **SEO Specialist:** Specializes in search engine optimization, with a focus on organic traffic and on-page optimization, rather than paid advertising campaigns. - **PPC Specialist:** Focuses on pay-per-click advertising campaigns, with a narrower scope than the Digital Marketing Manager role, which encompasses multiple advertising channels and strategies. **ASSUMPTION:** These roles share some similarities with the Digital Marketing Manager position, but each has its unique focus and responsibilities. **📝 Sample Projects** - Developing and implementing an effective SEA strategy for a new client, resulting in a significant increase in sales and market share. - Conducting a comprehensive keyword research and SEO optimization project for an existing client, leading to improved organic search rankings and increased traffic. - Creating and maintaining detailed reports for multiple clients, demonstrating the success of advertising campaigns and providing actionable insights for future optimization. **ASSUMPTION:** These sample projects illustrate the range of responsibilities and the impact this role can have on eFLY's clients and their business growth. **❓ Key Questions to Ask During Interview** - Can you describe the typical onboarding process for new team members in this role? - How does eFLY support the professional development and growth of its employees? - Can you provide an example of a successful digital marketing campaign that the team has worked on, and what made it a success? - How does eFLY approach client communication and collaboration, particularly in a hybrid work environment? - What are the most important qualities and skills for success in this role, according to the hiring manager? **ASSUMPTION:** These questions can help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application. **📌 Next Steps for Applicants** To apply for this position: - Submit your application through the following link: Apply here - Customize your resume to highlight relevant skills and experiences for this role. - Write a compelling cover letter, addressing your motivation for applying and your fit for the position. - Prepare for the interview process by researching eFLY's company culture and values, and practicing your responses to common interview questions. - Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the position. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.