Digital Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Digital Marketing Manager (m/w/d)

🔹 Company: eFLY Marketplace Services GmbH

🔹 Location: Stuttgart, Baden-Württemberg, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing effective SEA strategies for clients
• Conducting keyword research and SEO optimization
• Managing and optimizing campaigns for maximum performance
• Analyzing data and deriving measures for continuous improvement
• Creating detailed reports to communicate campaign progress to clients
• Handling Amazon Seller Central for campaign management and sales optimization
• Optimizing PPC prices based on given strategies and budget constraints

ASSUMPTION: This role requires a strong focus on data analysis and optimization, as well as excellent communication skills to work effectively with clients and internal teams.

📋 Key Responsibilities

✅ Strategic Planning: Collaborate with account managers to develop and implement effective SEA strategies, and explore new advertising opportunities on Amazon.

✅ Keyword Research & SEO Optimization: Conduct keyword research and perform on- and off-page analyses to optimize campaign performance.

✅ Campaign Management: Maximize the potential of existing campaigns and continuously optimize them to achieve the best results.

✅ Data Analysis & Measure Derivation: Create detailed analyses using specialized tools and derive measures to continually improve campaigns.

✅ Reporting: Develop and maintain reports to clearly document campaign results and progress for clients.

✅ Amazon Seller Central: Manage campaigns and optimize sales performance using the Amazon Seller Central platform.

✅ PPC Optimization: Adjust and optimize PPC prices while considering given strategies and budget constraints.

ASSUMPTION: The role involves a mix of strategic planning, data-driven optimization, and client communication, requiring strong analytical and interpersonal skills.

🎯 Required Qualifications

Education: Completed commercial training, ideally as a Kaufmann/-frau für E-Commerce or in a related field.

Experience: 2-5 years of relevant experience in digital marketing or a related field.

Required Skills:

• Strong analytical skills and data-driven mindset
• Excellent communication skills, both written and verbal
• Proficient in Excel and PowerPoint
• Ability to work independently and manage projects
• Familiarity with Amazon Seller Central and PPC advertising

Preferred Skills:

• Experience with SEO and keyword research tools
• Knowledge of the Amazon marketplace and advertising platform
• Fluency in German and English

ASSUMPTION: Candidates should have a solid foundation in digital marketing, with a focus on data analysis and optimization, as well as strong communication skills to work effectively with clients and internal teams.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and performance)

Benefits:

• Hybrid work model combining home office and on-site work
• Access to training and workshops for continuous skill development
• Career advancement opportunities within the agency
• Modern work equipment and tools

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for digital marketing managers with 2-5 years of experience in Germany. Final compensation will be determined based on individual qualifications and performance.

📌 Applicant Insights

🔍 Company Context

Industry: eFLY Marketplace Services GmbH operates in the e-commerce and digital marketing sectors, focusing on Amazon marketplace optimization and advertising.

Company Size: As a mid-sized company, eFLY offers a supportive team environment with opportunities for growth and collaboration.

Founded: The company was founded in 2017 and has since grown to become a leading Amazon marketplace service provider.

Company Description:

• eFLY specializes in Amazon marketplace optimization, helping businesses improve their visibility and sales on the platform.
• The company offers a range of services, including SEA strategy development, keyword research, campaign management, and data analysis.
• eFLY focuses on delivering measurable results and providing excellent customer service to its clients.

Company Specialties:

• Amazon marketplace optimization
• SEA strategy development
• Keyword research and SEO optimization
• Campaign management and data analysis

Company Website: efly.com

ASSUMPTION: eFLY's focus on data-driven optimization and client communication makes it an attractive choice for digital marketing professionals seeking a dynamic and challenging work environment.

📊 Role Analysis

Career Level: This role is suitable for digital marketing professionals with 2-5 years of experience, seeking to advance their careers in a mid-sized company.

Reporting Structure: The Digital Marketing Manager will report directly to the Head of Marketing or a similar role, working closely with account managers and other internal teams.

Work Arrangement: The hybrid work model combines home office and on-site work, offering flexibility and a balance between independent work and team collaboration.

Growth Opportunities:

• Progression to senior or management roles within the marketing department
• Expanding expertise in related areas, such as SEO or content marketing
• Taking on additional responsibilities or projects to drive personal and professional growth

ASSUMPTION: The Digital Marketing Manager role at eFLY offers strong potential for career advancement and skill development, particularly for candidates interested in data analysis, optimization, and client communication.

🌍 Location & Work Environment

Office Type: eFLY's office is located in Stuttgart, offering a modern and collaborative work environment.

Office Location(s): eFLY Marketplace Services GmbH, Keplerstraße 31, 70173 Stuttgart, Germany

Geographic Context:

• Stuttgart is the capital of the state of Baden-Württemberg and the sixth-largest city in Germany.
• The city offers a high quality of life, with a rich cultural scene, vibrant nightlife, and numerous parks and green spaces.
• Stuttgart is well-connected by public transportation and has an international airport, making it easy to travel for business or leisure.

Work Schedule: The hybrid work model allows for flexible scheduling, with a mix of remote and on-site work.

ASSUMPTION: The Digital Marketing Manager role at eFLY's Stuttgart office offers a dynamic and collaborative work environment, with opportunities for professional growth and a high quality of life in the city.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit
• On-site or virtual interview with the hiring manager and/or team members
• Final decision and job offer

Key Assessment Areas:

• Analytical skills and data-driven mindset
• Communication skills, both written and verbal
• Problem-solving abilities and strategic thinking
• Familiarity with Amazon Seller Central and PPC advertising

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the Amazon marketplace and digital marketing strategies
• Showcase your ability to work independently and manage projects
• Prepare questions to ask during the interview, focusing on the company's culture, growth opportunities, and expectations for the role

ATS Keywords: Digital Marketing, SEA Strategies, Keyword Research, SEO Optimization, Campaign Management, Data Analysis, Amazon Seller Central, PPC Optimization, Excel, PowerPoint

ASSUMPTION: The application process for the Digital Marketing Manager role at eFLY is designed to assess candidates' analytical skills, communication abilities, and strategic thinking, with a focus on relevant experience and industry knowledge.

🛠️ Tools & Technologies

• Amazon Seller Central
• SEA management tools (e.g., Amazon Advertising Platform, Sponsored Products, Sponsored Brands)
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Data analysis tools (e.g., Excel, Google Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Digital Marketing Manager role at eFLY requires proficiency in Amazon Seller Central and various digital marketing tools, with a focus on data analysis and optimization.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Data-driven decision-making
• Continuous learning and improvement
• Collaboration and teamwork

Work Style:

• Independent and self-motivated
• Data-driven and analytical
• Strong communication and interpersonal skills
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have a strong data-driven mindset and enjoy analyzing data to derive insights and optimize campaigns?
• Are you comfortable working independently and managing projects, while also collaborating effectively with team members and clients?
• Do you thrive in a dynamic and fast-paced work environment, with a focus on continuous learning and improvement?

ASSUMPTION: The Digital Marketing Manager role at eFLY requires candidates who are data-driven, analytical, and strong communicators, with a focus on continuous learning and improvement, and a collaborative work style.

⚠️ Potential Challenges

• Managing multiple client campaigns and priorities effectively
• Keeping up with the fast-paced and ever-changing Amazon marketplace and advertising landscape
• Balancing independent work and collaboration with internal teams and clients
• Adapting to a hybrid work environment, with a mix of remote and on-site work

ASSUMPTION: The Digital Marketing Manager role at eFLY presents unique challenges related to campaign management, market dynamics, work arrangement, and collaboration, requiring strong organizational skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on data analysis and optimization, with a strong emphasis on Amazon marketplace advertising
• In the German market, eFLY is a leading provider of Amazon marketplace services, offering a unique opportunity for digital marketing professionals to specialize in this area
• Career progression in this role may lead to senior or management positions within the marketing department, or expanded expertise in related areas, such as SEO or content marketing

ASSUMPTION: The Digital Marketing Manager role at eFLY offers a unique focus on Amazon marketplace advertising and data-driven optimization, with strong potential for career advancement and skill development in the digital marketing field.

📝 Sample Projects

• Developing and implementing a comprehensive SEA strategy for a new client, including keyword research, campaign setup, and ongoing optimization
• Conducting a thorough analysis of an existing client's Amazon product listings and optimizing them for improved visibility and sales performance
• Creating detailed reports and presentations to communicate campaign performance and progress to clients, highlighting key insights and recommendations

ASSUMPTION: The Digital Marketing Manager role at eFLY involves a mix of strategic planning, data analysis, and client communication, with a focus on driving measurable results and continuous improvement.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of the Digital Marketing Manager role?
• How does the team collaborate and support each other in managing client campaigns and projects?
• What are the most challenging aspects of working with clients on Amazon marketplace advertising campaigns?
• How does eFLY support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) used to measure the success of digital marketing campaigns at eFLY?

ASSUMPTION: The Digital Marketing Manager role at eFLY presents unique opportunities for professional growth and skill development, with a focus on data-driven optimization, client communication, and collaboration with internal teams.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the eFLY job portal
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for the interview by researching eFLY's services, clients, and market position
• Prepare questions to ask during the interview, focusing on the company's culture, growth opportunities, and expectations for the role
• Follow up with the hiring manager after the interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.