Digital Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Digital Marketing Manager (m/w/d)

🔹 Company: BrainersHub GmbH

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-Time

🔹 Category: Business Consulting and Services

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Operational execution of digital marketing measures
• Project management and campaign coordination
• Optimization and monitoring of KPIs
• Technical setup and tool management
• Close collaboration with the creative team

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on operational excellence and continuous improvement.

📋 Key Responsibilities

✅ Operational execution of digital marketing measures (e.g., E-Mail-Marketing, Social Ads, Website-Updates, Content-Publishing)

✅ Project management and campaign coordination, from client collaboration to partner collaboration

✅ Optimization and monitoring of KPIs, deriving actionable insights and continuously improving ongoing measures

✅ Technical setup and tool management, such as marketing automation tools, tracking tools, or CRM systems

✅ Close collaboration with the creative team in content creation, landing pages, and advertising materials

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical evaluation, with a strong focus on project management and team collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of practical experience in digital marketing, ideally in areas such as E-Mail-Marketing, Paid Ads, SEO, Analytics, and CMS

Required Skills:

• Practical experience in digital marketing
• Hands-on mentality with a focus on testing, implementing, and optimizing
• Structured project management with a keen eye for deadlines, agreements, and budgets
• Technical understanding, e.g., for tracking, tool connections, or automations
• Team player mentality, open to feedback and new ideas

Preferred Skills:

• Experience in the healthcare market
• Fluency in German and English

ASSUMPTION: While specific industry experience is not required, familiarity with the healthcare market or relevant industry-specific knowledge would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €60,000 per year (based on experience and performance)

Benefits:

• Your ideas count – strategic involvement in the entire process
• Clear focus on your development – individual development plan, transparent feedback processes, and targeted responsibility
• Cool working environment – home office options, flexible working hours, Friday after-work drinks, and an office directly at the harbor
• Personal mentoring – regular mentoring sessions to plan your development and remove obstacles
• Working at the pulse of innovation – setting new standards in digital healthcare marketing for clients ranging from hospitals to international top-10 players in Pharma and MedTech

Working Hours: Full-time (40 hours per week), with flexible hours and hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level digital marketing manager in Germany. The final offer may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services, focusing on innovation, artificial intelligence, and digital transformation

Company Size: Small (11-50 employees), offering a dynamic and agile work environment with ample growth opportunities

Founded: 2019, with a mission to support medium-sized businesses in their forward-thinking corporate development using cutting-edge AI technologies

Company Description:

• BrainersHub is a leading innovation hub that advises and supports medium-sized businesses in their forward-thinking corporate development
• The company uses cutting-edge AI technologies to implement solutions in business operations, digital sales, and omni-channel marketing
• BrainersHub unites experts from various fields, such as economics, innovation development, artificial intelligence, psychology, human resources, sales, and communication, to create innovative and effective solutions for sustainable growth

Company Specialties:

• Leadership and management consultancy
• Innovation and artificial intelligence
• Omni-channel communication
• Digital transformation
• Agile methodologies
• Digital and business strategy
• Business growth and development
• Business intelligence
• Healthcare and pharma sales

Company Website: brainershub.com

ASSUMPTION: BrainersHub is a young, innovative company that values creativity, collaboration, and continuous learning, offering an exciting environment for growth and development.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and increased responsibility

Reporting Structure: This role reports directly to the Head of Marketing or a similar position

Work Arrangement: Hybrid, with a mix of on-site and remote work, offering flexibility and a healthy work-life balance

Growth Opportunities:

• Advancement to a senior or management role within the marketing department
• Expansion of responsibilities to include team leadership or project management
• Opportunities to work on diverse projects and gain experience in different aspects of digital marketing

ASSUMPTION: This role offers ample opportunities for professional growth and development within the company, as well as the chance to work on innovative and challenging projects.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort

Office Location(s): Elbberg 1, Hamburg, Germany

Geographic Context:

• Hamburg is the second-largest city in Germany and a major hub for business, culture, and tourism
• The city offers a high quality of life, with a vibrant cultural scene, excellent education opportunities, and a strong job market
• Hamburg is well-connected by public transportation, with easy access to the city center and other neighborhoods

Work Schedule: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote work, allowing for a flexible and adaptable work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• On-site or virtual interview with the hiring manager and/or team members
• Final decision and job offer

Key Assessment Areas:

• Digital marketing skills and experience
• Project management and organizational skills
• Analytical and problem-solving abilities
• Communication and teamwork skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the company and its mission
• Prepare examples of your past work or projects that showcase your digital marketing skills and achievements
• Be ready to discuss your long-term career goals and how this role fits into your professional development

ATS Keywords: Digital Marketing, E-Mail-Marketing, Paid Ads, SEO, Analytics, CMS, Project Management, Technical Understanding, Team Player

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and be prepared to demonstrate your qualifications and fit for the position.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Tracking tools (e.g., Google Analytics, Adobe Analytics)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Content management systems (e.g., WordPress, Drupal)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency in these areas.

👔 Cultural Fit Considerations

Company Values:

• Quality: Delivering high-quality solutions and services
• Trust: Building strong, lasting relationships with clients and partners
• Community: Fostering a collaborative and inclusive work environment
• Commitment: Dedication to the company's mission and goals

Work Style:

• Agile and adaptable, with a focus on continuous improvement
• Collaborative and team-oriented, with a strong emphasis on communication and cooperation
• Innovative and creative, with a willingness to explore new ideas and approaches
• Results-driven, with a commitment to achieving measurable outcomes

Self-Assessment Questions:

• How do you align with BrainersHub's core values, and how have you demonstrated these values in your previous roles?
• How comfortable are you working in a hybrid work environment, and how do you balance remote work with on-site collaboration?
• How do you approach personal and professional growth, and what steps have you taken to develop your skills and advance your career?

ASSUMPTION: BrainersHub values candidates who are passionate about their work, committed to continuous learning, and eager to contribute to the company's mission and goals.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced and dynamic work environment
• Collaborating effectively with remote team members
• Staying up-to-date with the latest trends and best practices in digital marketing

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role differs from other digital marketing manager positions in its focus on the healthcare market and the use of cutting-edge AI technologies
• BrainersHub's innovative approach to digital marketing sets it apart from more traditional consulting firms
• Career progression in this role may involve expanding into related areas, such as digital sales or business development, rather than moving into a purely managerial track

ASSUMPTION: Candidates should be prepared to discuss their interest in the healthcare market and their familiarity with AI technologies, as well as their long-term career goals and how this role fits into their professional development.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to promote a new healthcare product
• Optimizing a client's social media presence and paid advertising strategy to increase brand awareness and engagement
• Implementing a marketing automation workflow to streamline lead generation and nurturing processes

ASSUMPTION: These sample projects demonstrate the hands-on, strategic, and analytical aspects of the digital marketing manager role at BrainersHub.

❓ Key Questions to Ask During Interview

• How does this role contribute to BrainersHub's mission and growth strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does BrainersHub support the professional development and growth of its employees?
• What are the most challenging aspects of working in the healthcare market, and how does BrainersHub address these challenges?
• How does BrainersHub foster a collaborative and inclusive work environment, particularly in a hybrid setting?

ASSUMPTION: These questions demonstrate your interest in the role, the company, and its mission, as well as your commitment to professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your past work or projects that showcase your digital marketing skills and achievements
• Be ready to discuss your long-term career goals and how this role fits into your professional development during the interview process
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.