Digital Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Digital Marketing Manager (m/w/d)

🔹 Company: eFLY Marketplace Services GmbH

🔹 Location: Stuttgart, Germany

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing effective SEA strategies for clients
• Conducting keyword research and SEO optimization
• Managing and optimizing advertising campaigns
• Analyzing data and deriving actionable insights
• Creating detailed reports for clients

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work independently and in a team.

📋 Key Responsibilities

✅ Strategic Planning: Collaborate with account managers to develop and implement effective SEA strategies, expanding advertising potential on Amazon.

✅ Keyword Research & SEO Optimization: Conduct keyword research and perform on- and off-page analyses to optimize campaign performance.

✅ Campaign Management: Maximize the potential of existing campaigns and continuously optimize them to achieve the best results.

✅ Data Analysis & Actionable Insights: Create detailed analyses using specialized analysis tools and derive measures for continuous campaign development.

✅ Reporting: Build and maintain reports to clearly and transparently document campaign results and progress for clients.

✅ Amazon Seller Central: Manage campaigns and optimize sales performance using the Amazon Seller Central platform.

✅ PPC Optimization: Adjust and optimize PPC prices while considering the defined advertising strategy and budget.

ASSUMPTION: The responsibilities listed above are based on the provided job description and may vary depending on the specific needs of the company and its clients.

🎯 Required Qualifications

Education: Completed commercial training, ideally as a Kaufmann/Kauffrau für E-Commerce or in a related field.

Experience: 2-5 years of relevant experience in digital marketing or a related field.

Required Skills:

• Excellent analytical skills and a strong understanding of data-driven decision-making
• Strong communication and teamwork skills
• Ability to work independently and manage projects
• Proficient in Excel and PowerPoint
• Fluency in German (C1 level or equivalent)

Preferred Skills:

• Experience with Amazon Seller Central and PPC optimization
• Knowledge of SEO best practices
• Fluency in English (B2 level or equivalent)

ASSUMPTION: While the job listing does not explicitly mention preferred skills, we've included some based on the responsibilities and industry standards for this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Based on experience level and industry standards for the role and location)

Benefits:

• Hybrid work model (combination of home office and on-site work)
• Access to training and workshops for continuous skill development and career advancement
• Motivating and supportive team environment with an open company culture
• Modern equipment and powerful tools for daily tasks

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: eFLY Marketplace Services GmbH operates in the e-commerce and digital marketing industries, focusing on Amazon marketplace services.

Company Size: As a GmbH (limited liability company), eFLY Marketplace Services is likely a mid-sized company, offering a balance between the agility of a startup and the stability of a larger organization.

Founded: The founding date of eFLY Marketplace Services GmbH is not explicitly stated, but the company has been active in the market for several years.

Company Description:

• eFLY specializes in Amazon marketplace services, helping businesses grow and succeed on the Amazon platform
• The company offers a range of services, including advertising management, product optimization, and account management
• eFLY focuses on data-driven decision-making and continuous optimization to maximize clients' Amazon sales

Company Specialties:

• Amazon advertising management
• Product optimization and listing creation
• Account management and strategic consulting
• Data analysis and reporting

Company Website: efly.com

ASSUMPTION: eFLY Marketplace Services GmbH is a well-established company in the e-commerce and digital marketing industries, with a strong focus on Amazon marketplace services. The company's size and industry experience suggest that it offers a stable and challenging work environment for digital marketing professionals.

📊 Role Analysis

Career Level: This role is suitable for digital marketing professionals with 2-5 years of experience, seeking to advance their careers in the e-commerce and digital marketing industries.

Reporting Structure: The Digital Marketing Manager will likely report directly to the Head of Marketing or a similar role, working closely with account managers and other marketing team members.

Work Arrangement: This is a hybrid role, combining home office and on-site work, offering a balance between flexibility and team collaboration.

Growth Opportunities:

• Progression to senior or management roles within the marketing department
• Expanding expertise in Amazon marketplace services and e-commerce
• Potential to work on international projects and gain global experience

ASSUMPTION: The Digital Marketing Manager role at eFLY Marketplace Services GmbH offers strong growth opportunities for motivated and talented professionals, with the potential to advance their careers in the e-commerce and digital marketing industries.

🌍 Location & Work Environment

Office Type: eFLY Marketplace Services GmbH has a hybrid work model, combining home office and on-site work at their Stuttgart office.

Office Location(s): Stuttgart, Germany

Geographic Context:

• Stuttgart is the capital of the German state of Baden-Württemberg and is known for its vibrant tech and startup scene
• The city offers a high quality of life, with a strong economy, cultural attractions, and a well-connected public transportation system
• Stuttgart is centrally located in Europe, with easy access to major cities and international travel options

Work Schedule: Full-time (40 hours per week) with flexible scheduling, allowing for a healthy work-life balance

ASSUMPTION: The hybrid work model and central location of eFLY Marketplace Services GmbH's Stuttgart office offer a flexible and convenient work environment for digital marketing professionals, with easy access to cultural attractions and international travel opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the marketing team, focusing on digital marketing skills and knowledge
• Final interview with the hiring manager or a panel, assessing cultural fit and long-term potential

Key Assessment Areas:

• Analytical skills and data-driven decision-making
• Communication and teamwork skills
• Understanding of digital marketing strategies and best practices
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of eFLY Marketplace Services GmbH's business and the Amazon marketplace
• Showcase your ability to work independently and manage projects
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and adaptability

ATS Keywords: Digital Marketing, SEA Strategies, Keyword Research, SEO Optimization, Campaign Management, Data Analysis, Reporting, Amazon Seller Central, PPC Optimization, Analytical Skills, Communication Skills, Teamwork, Self-Management, Excel, PowerPoint

ASSUMPTION: The application process for the Digital Marketing Manager role at eFLY Marketplace Services GmbH is likely to be competitive, with a focus on assessing candidates' analytical skills, digital marketing expertise, and cultural fit.

🛠️ Tools & Technologies

• Amazon Seller Central
• Google Ads (formerly Google AdWords)
• SEMrush or similar SEO tools
• Microsoft Office Suite (Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies listed above are commonly used in digital marketing roles and may vary depending on the specific needs and preferences of the company.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision-making
• Continuous learning and improvement
• Collaboration and teamwork
• Customer focus and excellence

Work Style:

• Results-oriented and goal-driven
• Adaptable and open to feedback
• Strong communication and interpersonal skills
• Ability to work independently and manage projects

Self-Assessment Questions:

• Do you have a strong analytical mindset and a proven track record of data-driven decision-making?
• Are you comfortable working in a hybrid environment, balancing remote work and on-site collaboration?
• Do you thrive in a results-oriented and goal-driven work environment, with a focus on continuous learning and improvement?

ASSUMPTION: eFLY Marketplace Services GmbH values data-driven decision-making, continuous learning, collaboration, and customer focus. Candidates who align with these values and work styles are likely to be a strong fit for the company and the Digital Marketing Manager role.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple projects simultaneously
• Candidates may need to adapt to the company's specific tools and processes, which may differ from their previous experiences
• The hybrid work model may present challenges in maintaining effective communication and collaboration with remote team members
• The role may require occasional travel to attend industry events or client meetings

ASSUMPTION: The Digital Marketing Manager role at eFLY Marketplace Services GmbH presents several challenges, including managing multiple projects, adapting to the company's tools and processes, and balancing remote and on-site work. Successful candidates will be able to overcome these challenges and thrive in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position has a stronger focus on Amazon marketplace services and advertising management
• In the e-commerce industry, this role is similar to Digital Marketing Specialist or Senior Digital Marketing Manager positions, with a focus on Amazon marketplace services
• Career progression in this role may lead to senior or management positions within the marketing department, with a focus on Amazon marketplace services and e-commerce

ASSUMPTION: The Digital Marketing Manager role at eFLY Marketplace Services GmbH is unique in its focus on Amazon marketplace services, but shares similarities with other digital marketing roles in the e-commerce industry. Candidates with experience in digital marketing and a strong interest in Amazon marketplace services are likely to find this role appealing and well-suited to their career goals.

📝 Sample Projects

• Developing and implementing a comprehensive SEA strategy for a new Amazon client, increasing their sales by 30% within the first six months
• Conducting a thorough keyword research and SEO optimization project for an existing Amazon client, improving their product visibility and organic traffic by 25%
• Managing a team of junior digital marketing specialists to optimize the PPC campaigns for a portfolio of Amazon clients, reducing the cost per acquisition by 15% while maintaining or improving sales performance

ASSUMPTION: The sample projects listed above are based on the responsibilities and qualifications required for the Digital Marketing Manager role at eFLY Marketplace Services GmbH. Candidates with relevant experience and a strong portfolio are likely to be well-suited to these projects and the role itself.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does eFLY Marketplace Services GmbH support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
• How does the company approach work-life balance, and what resources are available to support employees in maintaining a healthy work-life balance?
• What are the most challenging aspects of working in a hybrid environment, and how does the company address these challenges?

ASSUMPTION: The key questions listed above are designed to help candidates better understand the work environment, team dynamics, and professional development opportunities at eFLY Marketplace Services GmbH. Asking these questions demonstrates a proactive and engaged approach to the interview process and shows a strong interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Digital Marketing Manager (m/w/d) - eFLY Marketplace Services GmbH
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for the interview process by researching eFLY Marketplace Services GmbH's business and the Amazon marketplace, and by practicing common digital marketing interview questions
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.