(Digital) Marketing Manager (m/w/d) - Palma de Mallorca

📌 Core Information

🔹 Job Title: (Digital) Marketing Manager (m/w/d) - Palma de Mallorca

🔹 Company: Crafthunt GmbH

🔹 Location: Palma de Mallorca, Spain

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (with occasional travel to Germany)

🚀 Job Overview

Key aspects of this role include:

• Driving B2B lead generation, lead nurturing, and sales enablement
• Managing B2C candidate acquisition and activation
• Brand building, content creation, social media management, and marketing automation
• Collaborating with founders and having a high degree of design freedom

ASSUMPTION: This role requires a high level of self-motivation, initiative, and adaptability due to the fast-paced, ever-changing environment of a startup.

📋 Key Responsibilities

✅ Focus on B2B lead generation, lead nurturing, and sales enablement

✅ Manage B2C candidate acquisition and activation

✅ Brand building, content creation, social media management, and marketing automation

✅ Collaborate with founders and contribute to strategic decision-making

✅ Analyze performance data and optimize marketing campaigns

ASSUMPTION: The role may evolve and expand based on the company's growth and the candidate's skills and interests.

🎯 Required Qualifications

Education: Degree in Business, Marketing, Communication, or a related field

Experience: 2-5 years in digital marketing, preferably in a startup or agency environment

Required Skills:

• Proven experience in B2B and B2C marketing
• Strong analytical skills and data-driven mindset
• Excellent project management and self-organization skills
• Proficiency in Google Workspace, Slack, Notion, and other relevant marketing tools
• Fluent in German (C-level) and English (B-level)

Preferred Skills:

• Experience with AI tools in marketing
• Knowledge of the construction industry
• Familiarity with CRM systems and marketing automation platforms

ASSUMPTION: Candidates with a strong hands-on mentality, pragmatism, and a willingness to learn and adapt will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €43,000 - €48,000 per year (based on experience and qualifications)

Benefits:

• Direct collaboration with founders and high degree of design freedom
• Flexible working from Palma de Mallorca with clear processes
• Fair compensation and room for responsibility
• Open feedback and error culture for fast learning
• Engaged international team in an ambitious startup environment

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options

ASSUMPTION: The salary range is based on industry standards for a marketing manager role in Spain, with consideration for the company's size and stage of growth.

📌 Applicant Insights

🔍 Company Context

Industry: Construction technology and recruitment

Company Size: Small (11-50 employees), allowing for close collaboration with founders and a high degree of influence

Founded: 2022, with a focus on connecting construction companies with qualified professionals

Company Description:

• Crafthunt is Europe's leading career platform for the construction industry
• The company aims to connect skilled professionals with top job opportunities, while helping businesses find the best talent
• Crafthunt's unique service involves personally interviewing and vetting each candidate, ensuring high-quality matches for both parties

Company Specialties:

• Software development for the construction industry
• Recruitment and career services
• AI-driven matching technology

Company Website: crafthunt.app

ASSUMPTION: Crafthunt's focus on personal connections and high-quality matches sets it apart in the recruitment industry and creates a unique work environment for employees.

📊 Role Analysis

Career Level: Mid-level marketing manager, with opportunities for growth and increased responsibility

Reporting Structure: Reports directly to the founders, with close collaboration and input on strategic decisions

Work Arrangement: Remote work from Palma de Mallorca, with occasional travel to Germany for meetings and events

Growth Opportunities:

• Expanding responsibilities as the company grows
• Potential to take on leadership roles in the future
• Opportunities to learn and develop new skills in a fast-paced environment

ASSUMPTION: The marketing manager role at Crafthunt offers a high degree of autonomy and growth potential, making it an attractive opportunity for driven and ambitious professionals.

🌍 Location & Work Environment

Office Type: Remote-first, with occasional travel to Germany

Office Location(s): Munich, Germany (headquarters); Palma de Mallorca, Spain (remote work location)

Geographic Context:

• Palma de Mallorca is the capital of the Balearic Islands, offering a Mediterranean climate and a mix of urban and coastal living
• The city is known for its vibrant culture, historic architecture, and beautiful beaches
• Crafthunt's remote work arrangement allows for a high degree of flexibility and work-life balance

Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work asynchronously

ASSUMPTION: The remote work arrangement and flexible hours at Crafthunt allow for a better work-life balance and the ability to attract top talent from across Europe.

💼 Interview & Application Insights

Typical Process:

• Initial screening and phone interview
• In-depth conversation with the founders to discuss the role and company culture
• Final decision and offer

Key Assessment Areas:

• Marketing skills and experience
• Analytical and problem-solving abilities
• Cultural fit and alignment with company values
• Adaptability and willingness to learn

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of Crafthunt's unique value proposition and how you can contribute to its success
• Showcase your ability to work independently and take initiative in a fast-paced environment

ATS Keywords: B2B marketing, B2C marketing, lead generation, lead nurturing, sales enablement, brand building, content creation, social media, CRM, marketing automation, AI tools, data analysis, project management, self-organization, German, English

ASSUMPTION: Crafthunt's hiring process is designed to identify candidates who are a strong fit for the company's culture and have the skills and experience necessary to succeed in the marketing manager role.

🛠️ Tools & Technologies

• Google Workspace (Gmail, Google Drive, Google Docs, etc.)
• Slack
• Notion
• AI tools (ChatGPT, Perplexity, etc.)
• n8n
• Metabase
• Google Analytics
• HubSpot
• customer.io
• Canva
• Figma
• Framer

ASSUMPTION: Crafthunt's use of modern tools and technologies enables efficient collaboration and communication, both internally and with clients.

👔 Cultural Fit Considerations

Company Values:

• Ambition
• Initiative
• Lifelong learning
• Open communication
• Collaboration

Work Style:

• Independent and self-motivated
• Adaptable and comfortable with change
• Data-driven and analytical
• Proactive and solution-oriented

Self-Assessment Questions:

• Do you thrive in an environment where you have a high degree of autonomy and responsibility?
• Are you comfortable working remotely and managing your own time?
• Do you enjoy learning new tools and technologies and adapting to change?

ASSUMPTION: Crafthunt's culture values initiative, adaptability, and a strong work ethic, making it an ideal fit for driven and ambitious professionals.

⚠️ Potential Challenges

• Working in a fast-paced, ever-changing startup environment may be challenging for those who prefer a more structured work environment
• Occasional travel to Germany may be required, which could disrupt work-life balance for some candidates
• The role may require working outside of standard business hours to accommodate different time zones
• The company's focus on personal connections and high-quality matches may result in a more competitive job market for candidates

ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for growth, autonomy, and impact that it offers.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position offers a high degree of design freedom and collaboration with founders
• Crafthunt's focus on personal connections and high-quality matches sets it apart from other recruitment platforms
• This role offers significant growth potential as the company continues to expand and gain market share

ASSUMPTION: The unique aspects of this role make it an attractive opportunity for marketing professionals looking to make a significant impact in a growing company.

📝 Sample Projects

• Developing and executing a B2B lead generation campaign using AI-driven tools
• Managing a B2C candidate acquisition campaign to attract top talent in the construction industry
• Creating and implementing a marketing automation strategy to improve efficiency and effectiveness

ASSUMPTION: These sample projects demonstrate the breadth and depth of the marketing manager role at Crafthunt, highlighting the opportunity for candidates to make a significant impact in a fast-growing company.

❓ Key Questions to Ask During Interview

• How does Crafthunt differentiate itself from other recruitment platforms in the construction industry?
• What are the key priorities for this role in the first 90 days?
• How does Crafthunt support the professional development and growth of its employees?
• What is the company's long-term vision for expansion and growth?
• How does Crafthunt approach work-life balance and employee well-being?

ASSUMPTION: Asking these questions will help candidates better understand Crafthunt's unique value proposition, company culture, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for the interview by researching Crafthunt's unique value proposition and company culture
• Follow up with the hiring manager after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.