(Digital) Marketing Manager (m/w/d) - Palma de Mallorca
Crafthunt GmbH
Full-time
Remote
Worldwide
🌐 Digital Marketing
📌 Core Information
- Job Title: (Digital) Marketing Manager (m/w/d) - Palma de Mallorca
- Company: Crafthunt GmbH
- Location: Palma de Mallorca, Spain
- Job Type: Full-Time, Remote (with occasional travel to Germany)
- Category: Marketing
- Date Posted: July 2, 2025
- Experience Level: 2-5 years
- Remote Status: Remote (with occasional on-site work)
🚀 Job Overview
Key aspects of this role include:
- Hands-on Marketing: Lead generation, lead nurturing, and sales enablement for B2B, as well as candidate acquisition and activation for B2C.
- Brand Building: Develop and execute strategies to enhance Crafthunt's brand.
- Content Creation: Create engaging content for various channels, including social media, blogs, and email campaigns.
- Collaboration: Work closely with the founders and other teams to align marketing efforts with business objectives.
- Data-driven Decisions: Analyze campaign performance and use data to inform future strategies.
ASSUMPTION: This role requires a high degree of self-motivation and independence, as there may be limited guidance and resources available.
📋 Key Responsibilities
- B2B Marketing: Develop and execute strategies to generate and nurture leads, and enable sales teams.
- B2C Marketing: Acquire and activate candidates on the platform through targeted campaigns.
- Brand Building: Create and implement strategies to enhance Crafthunt's brand and increase market awareness.
- Content Creation: Develop engaging content for various channels, including social media, blogs, and email campaigns.
- Collaboration: Work closely with founders and other teams to align marketing efforts with business objectives.
- Data Analysis: Analyze campaign performance and use data to inform future strategies.
ASSUMPTION: This role may involve wearing multiple hats and taking on responsibilities beyond traditional marketing tasks.
🎯 Required Qualifications
- Education: Bachelor's degree in Business, Marketing, Communication, or a related field.
- Experience: 2-5 years of experience in digital marketing, preferably in a startup or agency environment.
- Required Skills:
- Proven experience in B2B and B2C marketing.
- Familiarity with AI tools in a marketing context.
- Strong analytical skills and data-driven mindset.
- Excellent self-organization and project management skills.
- Proficiency in Google Workspace, Slack, Notion, and other relevant marketing tools.
- Fluent in German (C-level) and English (B-level).
- Preferred Skills:
- Experience with CRM software and marketing automation tools.
- Knowledge of the construction industry.
ASSUMPTION: Given the remote nature of the role, strong communication skills and self-motivation are crucial for success.
💰 Compensation & Benefits
- Salary Range: €43,000 - €48,000 per year (based on experience and market standards for the role and location).
- Benefits:
- Direct collaboration with founders and high degree of design freedom.
- Flexible working from Palma de Mallorca with clear processes.
- Fair compensation and room for responsibility.
- Open feedback and error culture for rapid learning.
- Engaged international team in an ambitious startup environment.
ASSUMPTION: The salary range provided is an estimate based on market standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
- Industry: Construction
- Company Size: 11-50 employees
- Founded: 2022
- Company Description: Crafthunt is Europe's leading career platform for the electro and construction industry, connecting companies with qualified professionals through smart technology.
- Company Specialties: Software, addressing the skilled labor shortage in the construction industry.
📊 Role Analysis
- Career Level: Mid-level marketing role with significant responsibility and growth potential.
- Reporting Structure: This role reports directly to the founders and works closely with other teams.
- Work Arrangement: Remote work with occasional on-site requirements in Germany.
- Growth Opportunities: As a growing startup, Crafthunt offers opportunities for professional growth and development.
ASSUMPTION: This role may involve taking on additional responsibilities as the company grows and evolves.
🌍 Location & Work Environment
- Office Type: Remote-first with occasional on-site requirements in Munich, Germany.
- Office Location(s): Munich, Germany (headquarters)
- Geographic Context: Palma de Mallorca offers a Mediterranean climate, rich cultural heritage, and a vibrant startup scene.
- Work Schedule: Full-time, with flexible hours and a focus on results and outcomes.
ASSUMPTION: Applicants should be comfortable working remotely and managing their time effectively.
💼 Interview & Application Insights
- Typical Process: Online application review, video call interview, and final interview with founders.
- Key Assessment Areas: Marketing skills, analytical thinking, self-motivation, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences.
- Showcase your understanding of Crafthunt's mission and values.
- Be prepared to discuss your ideas for marketing strategies and campaigns.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- Slack
- Notion
- AI tools (ChatGPT, Perplexity)
- Automation tools (n8n)
- Data analysis tools (Metabase)
- CRM and marketing automation tools (HubSpot, customer.io)
- Design tools (Canva, Figma, Framer)
ASSUMPTION: Applicants should be comfortable learning and adapting to new tools and technologies as needed.
👔 Cultural Fit Considerations
- Company Values: Ambition, pragmatism, and a focus on results and outcomes.
- Work Style: Self-motivated, hands-on, and comfortable working independently with limited guidance.
- Self-Assessment Questions:
- How do you approach setting and achieving ambitious goals in a fast-paced environment?
- How do you stay organized and manage your time effectively when working remotely?
- How do you balance creativity and data-driven decision-making in your marketing strategies?
ASSUMPTION: Applicants should be comfortable working in a dynamic, fast-paced startup environment with a high degree of autonomy.
⚠️ Potential Challenges
- Limited Resources: As a startup, Crafthunt may have limited resources and budget for marketing initiatives.
- Remote Work: Applicants should be comfortable working remotely and managing their time effectively.
- Occasional On-Site Requirements: Applicants should be prepared for occasional travel to Germany for on-site meetings and events.
ASSUMPTION: Applicants should be proactive in seeking out resources and support to overcome challenges and achieve success.
📈 Similar Roles Comparison
- Marketing Manager (B2B & B2C): This role combines B2B and B2C marketing responsibilities, unlike more specialized roles that focus on one or the other.
- Startup Environment: This role offers the opportunity to work in a fast-paced, dynamic startup environment, with a high degree of autonomy and responsibility.
- Career Path: This role offers significant growth potential, with opportunities to take on additional responsibilities and advance within the company.
ASSUMPTION: Applicants should consider their preferences for B2B vs. B2C marketing, as well as their comfort with startup environments and growth opportunities.
📝 Sample Projects
- B2B Lead Generation Campaign: Develop and execute a targeted lead generation campaign for a specific industry or segment.
- B2C Candidate Acquisition Campaign: Create and implement a campaign to attract and engage candidates on the Crafthunt platform.
- Brand Awareness Campaign: Develop and execute a campaign to enhance Crafthunt's brand and increase market awareness.
ASSUMPTION: Applicants should be prepared to discuss their ideas for marketing campaigns and strategies during the interview process.
❓ Key Questions to Ask During Interview
- How do you envision growing the marketing team in the future?
- What are the biggest challenges facing the construction industry, and how can Crafthunt address them?
- How does Crafthunt support the professional development and growth of its employees?
- What are the most important qualities you look for in a marketing manager?
- How does Crafthunt measure the success of its marketing campaigns and initiatives?
ASSUMPTION: Applicants should use the interview process to assess the company's culture, values, and growth potential, as well as their fit within the team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://crafthunt.app/jobs/marketing-manager-palma-de-mallorca).
- Tailor your resume and cover letter to highlight relevant skills and experiences.
- Prepare for your interview by researching Crafthunt's mission, values, and industry.
- Follow up with a thank-you note after your interview, reiterating your interest in the role and the company.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: (Digital) Marketing Manager (m/w/d) - Palma de Mallorca
- Company: Crafthunt GmbH
- Location: Palma de Mallorca, Spain
- Job Type: Full-Time, Remote (with occasional travel to Germany)
- Category: Marketing
- Date Posted: July 2, 2025
- Experience Level: 2-5 years
- Remote Status: Remote (with occasional on-site work)
🚀 Job Overview
Key aspects of this role include:
- Hands-on Marketing: Lead generation, lead nurturing, and sales enablement for B2B, as well as candidate acquisition and activation for B2C.
- Brand Building: Develop and execute strategies to enhance Crafthunt's brand.
- Content Creation: Create engaging content for various channels, including social media, blogs, and email campaigns.
- Collaboration: Work closely with the founders and other teams to align marketing efforts with business objectives.
- Data-driven Decisions: Analyze campaign performance and use data to inform future strategies.
ASSUMPTION: This role requires a high degree of self-motivation and independence, as there may be limited guidance and resources available.
📋 Key Responsibilities
- B2B Marketing: Develop and execute strategies to generate and nurture leads, and enable sales teams.
- B2C Marketing: Acquire and activate candidates on the platform through targeted campaigns.
- Brand Building: Create and implement strategies to enhance Crafthunt's brand and increase market awareness.
- Content Creation: Develop engaging content for various channels, including social media, blogs, and email campaigns.
- Collaboration: Work closely with founders and other teams to align marketing efforts with business objectives.
- Data Analysis: Analyze campaign performance and use data to inform future strategies.
ASSUMPTION: This role may involve wearing multiple hats and taking on responsibilities beyond traditional marketing tasks.
🎯 Required Qualifications
- Education: Bachelor's degree in Business, Marketing, Communication, or a related field.
- Experience: 2-5 years of experience in digital marketing, preferably in a startup or agency environment.
- Required Skills:
- Proven experience in B2B and B2C marketing.
- Familiarity with AI tools in a marketing context.
- Strong analytical skills and data-driven mindset.
- Excellent self-organization and project management skills.
- Proficiency in Google Workspace, Slack, Notion, and other relevant marketing tools.
- Fluent in German (C-level) and English (B-level).
- Preferred Skills:
- Experience with CRM software and marketing automation tools.
- Knowledge of the construction industry.
ASSUMPTION: Given the remote nature of the role, strong communication skills and self-motivation are crucial for success.
💰 Compensation & Benefits
- Salary Range: €43,000 - €48,000 per year (based on experience and market standards for the role and location).
- Benefits:
- Direct collaboration with founders and high degree of design freedom.
- Flexible working from Palma de Mallorca with clear processes.
- Fair compensation and room for responsibility.
- Open feedback and error culture for rapid learning.
- Engaged international team in an ambitious startup environment.
ASSUMPTION: The salary range provided is an estimate based on market standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
- Industry: Construction
- Company Size: 11-50 employees
- Founded: 2022
- Company Description: Crafthunt is Europe's leading career platform for the electro and construction industry, connecting companies with qualified professionals through smart technology.
- Company Specialties: Software, addressing the skilled labor shortage in the construction industry.
📊 Role Analysis
- Career Level: Mid-level marketing role with significant responsibility and growth potential.
- Reporting Structure: This role reports directly to the founders and works closely with other teams.
- Work Arrangement: Remote work with occasional on-site requirements in Germany.
- Growth Opportunities: As a growing startup, Crafthunt offers opportunities for professional growth and development.
ASSUMPTION: This role may involve taking on additional responsibilities as the company grows and evolves.
🌍 Location & Work Environment
- Office Type: Remote-first with occasional on-site requirements in Munich, Germany.
- Office Location(s): Munich, Germany (headquarters)
- Geographic Context: Palma de Mallorca offers a Mediterranean climate, rich cultural heritage, and a vibrant startup scene.
- Work Schedule: Full-time, with flexible hours and a focus on results and outcomes.
ASSUMPTION: Applicants should be comfortable working remotely and managing their time effectively.
💼 Interview & Application Insights
- Typical Process: Online application review, video call interview, and final interview with founders.
- Key Assessment Areas: Marketing skills, analytical thinking, self-motivation, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences.
- Showcase your understanding of Crafthunt's mission and values.
- Be prepared to discuss your ideas for marketing strategies and campaigns.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- Slack
- Notion
- AI tools (ChatGPT, Perplexity)
- Automation tools (n8n)
- Data analysis tools (Metabase)
- CRM and marketing automation tools (HubSpot, customer.io)
- Design tools (Canva, Figma, Framer)
ASSUMPTION: Applicants should be comfortable learning and adapting to new tools and technologies as needed.
👔 Cultural Fit Considerations
- Company Values: Ambition, pragmatism, and a focus on results and outcomes.
- Work Style: Self-motivated, hands-on, and comfortable working independently with limited guidance.
- Self-Assessment Questions:
- How do you approach setting and achieving ambitious goals in a fast-paced environment?
- How do you stay organized and manage your time effectively when working remotely?
- How do you balance creativity and data-driven decision-making in your marketing strategies?
ASSUMPTION: Applicants should be comfortable working in a dynamic, fast-paced startup environment with a high degree of autonomy.
⚠️ Potential Challenges
- Limited Resources: As a startup, Crafthunt may have limited resources and budget for marketing initiatives.
- Remote Work: Applicants should be comfortable working remotely and managing their time effectively.
- Occasional On-Site Requirements: Applicants should be prepared for occasional travel to Germany for on-site meetings and events.
ASSUMPTION: Applicants should be proactive in seeking out resources and support to overcome challenges and achieve success.
📈 Similar Roles Comparison
- Marketing Manager (B2B & B2C): This role combines B2B and B2C marketing responsibilities, unlike more specialized roles that focus on one or the other.
- Startup Environment: This role offers the opportunity to work in a fast-paced, dynamic startup environment, with a high degree of autonomy and responsibility.
- Career Path: This role offers significant growth potential, with opportunities to take on additional responsibilities and advance within the company.
ASSUMPTION: Applicants should consider their preferences for B2B vs. B2C marketing, as well as their comfort with startup environments and growth opportunities.
📝 Sample Projects
- B2B Lead Generation Campaign: Develop and execute a targeted lead generation campaign for a specific industry or segment.
- B2C Candidate Acquisition Campaign: Create and implement a campaign to attract and engage candidates on the Crafthunt platform.
- Brand Awareness Campaign: Develop and execute a campaign to enhance Crafthunt's brand and increase market awareness.
ASSUMPTION: Applicants should be prepared to discuss their ideas for marketing campaigns and strategies during the interview process.
❓ Key Questions to Ask During Interview
- How do you envision growing the marketing team in the future?
- What are the biggest challenges facing the construction industry, and how can Crafthunt address them?
- How does Crafthunt support the professional development and growth of its employees?
- What are the most important qualities you look for in a marketing manager?
- How does Crafthunt measure the success of its marketing campaigns and initiatives?
ASSUMPTION: Applicants should use the interview process to assess the company's culture, values, and growth potential, as well as their fit within the team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://crafthunt.app/jobs/marketing-manager-palma-de-mallorca).
- Tailor your resume and cover letter to highlight relevant skills and experiences.
- Prepare for your interview by researching Crafthunt's mission, values, and industry.
- Follow up with a thank-you note after your interview, reiterating your interest in the role and the company.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.