Digital Marketing Manager (m/w/x)

📌 Core Information

🔹 Job Title: Digital Marketing Manager (m/w/x)

🔹 Company: Straumann

🔹 Location: Freiburg im Breisgau, Baden-Württemberg, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-27

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading digital transformation in marketing
• Coordinating SEO and paid advertising strategies
• Optimizing website user experience
• Collaborating with cross-functional teams

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Lead digital transformation in marketing, including internal Schulungen to digital tools and processes

✅ Develop and implement SEO strategies, including onpage and offpage optimization

✅ Plan, manage, and optimize paid media campaigns on various platforms

✅ Build and enhance SAP Marketing, focusing on segmentation, lead management, and lead scoring

✅ Continuously improve website performance and user experience

✅ Serve as a strategic interface between product management, marketing, sales, and global marketing communication

✅ Monitor market trends and competitors

ASSUMPTION: This role involves a mix of strategic planning, hands-on implementation, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Digital Media, Business Informatics, or a related field

Experience: 3-5 years in online marketing

Required Skills:

• Proficient in website analysis tools (e.g., Google Analytics 4, Google Search Console, Google Tag Manager)
• Strong SEO and paid advertising experience
• Familiarity with Adobe Experience Manager
• Experience with marketing automation tools (e.g., SAP Marketing), digital analysis platforms, and Salesforce
• Basic knowledge of HTML and CSS
• Excellent data analysis and research skills
• Strong communication and problem-solving skills
• Fluent in German and English

Preferred Skills:

• Knowledge of dental industry trends
• Experience with dental marketing

ASSUMPTION: Candidates with a strong background in digital marketing and a willingness to learn about the dental industry are encouraged to apply.

💰 Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (based on experience and qualifications)

Benefits:

• Attractive social benefits
• Retirement plan
• Engaged team and modern workplace
• Regular training opportunities
• Flat hierarchies
• Health management

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is estimated based on market research and the company's size. Benefits are based on the provided information.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing, specifically dental implants and esthetic dentistry

Company Size: 5,001-10,000 employees (global), offering a large network and diverse opportunities

Founded: 1954, with a rich history in dental innovation and global presence

Company Description:

• United for global excellence in dentistry
• Focuses on creating lasting confidence for dentists, labs, patients, and the global community
• Offers a wide range of dental implants, biomaterials, and digital dentistry solutions

Company Specialties:

• Medical device manufacturing
• Dental implants
• Esthetic dentistry
• Tooth restoration
• Biomaterials
• Prosthetics
• Orthodontics
• Preventive dentistry
• Digital dentistry

Company Website: http://www.straumann-group.com

ASSUMPTION: Straumann is a well-established company with a strong focus on innovation and global impact in the dental industry.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development

Reporting Structure: Reports directly to the Head of Marketing & Communication

Work Arrangement: On-site, with occasional travel (0-20%)

Growth Opportunities:

• Advancement within the marketing department
• Expansion into other areas of the business, such as product management or sales
• International assignments, given the company's global presence

ASSUMPTION: This role offers opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace

Office Location(s): Freiburg im Breisgau, Germany

Geographic Context:

• Freiburg im Breisgau is a vibrant city in the southwest of Germany
• Known for its historic old town, universities, and high quality of life
• Offers a mix of urban and natural surroundings, with the Black Forest nearby

Work Schedule: Full-time, with flexible working hours and remote work possibilities

ASSUMPTION: The work environment is dynamic, collaborative, and focused on innovation and continuous improvement.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the hiring manager and team members
• Final interview with the Head of Marketing & Communication

Key Assessment Areas:

• Digital marketing expertise
• Strategic thinking and problem-solving skills
• Communication and collaboration abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume to highlight relevant skills and experiences
• Prepare a cover letter explaining your motivation and fit for the role
• Be ready to discuss specific examples of your digital marketing achievements
• Research the dental industry and Straumann's products to demonstrate your interest and understanding

ATS Keywords: Digital Marketing, SEO, Paid Advertising, SAP Marketing, Website Management, Dental Industry, Strategic Planning

ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their skills and enthusiasm for the role.

🛠️ Tools & Technologies

• Website analysis tools (e.g., Google Analytics 4, Google Search Console, Google Tag Manager)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Paid advertising platforms (e.g., Meta Ads, Bing Ads, Google Ads, LinkedIn Ads, TikTok Ads)
• Marketing automation tools (e.g., SAP Marketing)
• Digital analysis platforms (e.g., Tableau, Power BI)
• Salesforce
• Adobe Experience Manager
• HTML and CSS

ASSUMPTION: Candidates should be comfortable using a variety of digital marketing tools and platforms.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered
• Innovative
• Collaborative
• Quality-driven
• Sustainable

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on continuous learning and improvement
• Results-driven and accountable

Self-Assessment Questions:

• How do you embody Straumann's patient-centered approach in your work?
• Can you describe a time when you drove innovation in a digital marketing project?
• How do you balance collaboration with accountability in a team setting?

ASSUMPTION: Candidates should be able to demonstrate a strong fit with Straumann's company values and work style.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with tight deadlines
• Navigating a large, global organization with diverse teams and stakeholders
• Keeping up with the latest trends and developments in digital marketing and the dental industry
• Balancing strategic planning with hands-on implementation

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to learning and growth.

📈 Similar Roles Comparison

• Compared to other digital marketing manager roles, this position offers a unique focus on the dental industry and global impact
• Straumann's size and global presence provide opportunities for growth and development not typically found in smaller organizations
• Career progression may involve moving into different areas of the business or taking on international assignments

ASSUMPTION: This role offers a unique blend of digital marketing expertise and dental industry focus, with opportunities for growth and development within a large, global organization.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy for Straumann's global website
• Managing a large-scale paid advertising campaign to promote a new product launch
• Optimizing the user experience and conversion rate of Straumann's website through A/B testing and user research

ASSUMPTION: These projects demonstrate the strategic and hands-on nature of the role, as well as the opportunity to make a significant impact on the company's digital presence and success.

❓ Key Questions to Ask During Interview

• How does this role contribute to Straumann's overall business strategy and growth?
• What are the key priorities for this role in the first 90 days?
• How does Straumann support the professional development and growth of its employees?
• What are the most rewarding aspects of working in digital marketing at Straumann?
• How does Straumann foster a culture of innovation and continuous improvement?

ASSUMPTION: These questions demonstrate your interest in the role, the company, and its culture, while also providing valuable insights into the position and its potential for growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job listing
• Tailor your resume to highlight your digital marketing skills and experiences
• Prepare a cover letter explaining your motivation and fit for the role
• Research the dental industry and Straumann's products to demonstrate your interest and understanding
• Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.