Digital Marketing Manager - Maternity Cover

📌 Core Information

🔹 Job Title: Digital Marketing Manager - Maternity Cover

🔹 Company: WaterAid

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Fixed Term Contract, Full Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-14

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (60/40)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing key campaign strategies for WaterAid's online presence through paid media channels.
• Planning and executing integrated campaigns combining digital and offline marketing channels.
• Managing budgets and reporting on income and expenditure.
• Working with external creative and media partners on projects within agreed budgets.
• Optimizing content and testing through a rigorous test-to-learn methodology.

ASSUMPTION: This role requires a high level of self-motivation and the ability to work independently while collaborating with various teams and external partners.

📋 Key Responsibilities

✅ Develop and implement integrated digital marketing campaigns to drive engagement and conversions.

✅ Manage and optimize paid media campaigns across various platforms, including social media, Google Ads, and programmatic advertising.

✅ Collaborate with creative agencies to develop content and assets for paid digital campaigns.

✅ Analyze user experience data, conduct A/B tests, and optimize conversion funnels to improve user experience.

✅ Lead on the management and development of WaterAid's ecommerce sites, creating and executing data-driven campaigns to maximize conversions and deliver growth.

✅ Monitor, evaluate, and analyze campaign performance using measuring tools such as GA4, and translate data into actionable insights for wider teams.

ASSUMPTION: This role may require occasional travel to attend conferences, stakeholder meetings, or other relevant events.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Proven experience (5-10 years) in digital marketing, with a focus on paid media planning, buying, and budget management.

Required Skills:

• Proven experience working on integrated digital marketing campaigns and strategies.
• Hands-on experience managing creative agencies to develop content and assets for paid digital campaigns.
• Experience building and managing marketing campaigns on social platforms, Google Ad campaign types, and programmatic advertising.
• Strong analytical skills and the ability to analyze user experience data with CRO testing.
• Excellent stakeholder management and communication skills, both written and verbal.
• Knowledge of measuring tools (including GA4) and the ability to understand and translate data into insights for wider teams.

Preferred Skills:

• Familiarity with owned, earned, and shared media.
• Experience creating and pitching business plans.
• Drupal website management and use of CMS.

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the work and the need to communicate effectively with various teams and stakeholders.

💰 Compensation & Benefits

Salary Range: £43,668 - £45,851 per year, dependent on experience.

Benefits:

• 36 days' holiday (including 8 Bank Holidays)
• Option to buy an extra 5 days annual leave
• Generous pension plan with employer contribution of up to 10%
• Wide range of flexible and agile-working arrangements
• Season Ticket Loan
• Free annual eye tests
• Pay as You Give charitable giving scheme
• Enhanced Maternity and Adoption/Surrogacy pay, Shared Parental Leave and Paternity Leave
• Sabbaticals
• Volunteer Day

Working Hours: 35 hours per week, with a minimum of 40% of working time spent face to face, either in the London office or as a result of external engagement or travel for WaterAid.

ASSUMPTION: The salary range provided is based on industry standards for a digital marketing manager role with 5-10 years of experience in the non-profit sector in London.

📌 Applicant Insights

🔍 Company Context

Industry: WaterAid is an international charity focused on providing clean water, decent toilets, and good hygiene to communities worldwide. They operate in the non-profit sector, working alongside communities, setting up entire systems, and advocating for policy changes.

Company Size: WaterAid has 501-1,000 employees globally, with a significant presence in the UK. This size allows for a diverse range of opportunities and a strong sense of community among employees.

Founded: WaterAid was founded in 1981 and has since grown into a leading international charity, working in 37 countries to change the lives of millions of people.

Company Description:

• WaterAid is dedicated to changing the world through water, providing access to clean water, decent toilets, and good hygiene to communities worldwide.
• The organization works alongside communities, setting up entire systems that deliver clean water, decent toilets, and good hygiene for millions of people.
• WaterAid also focuses on getting the people, policies, and money in place to keep these systems working and the water flowing for good.

Company Specialties:

• Water, sanitation, and hygiene (WASH)
• International development
• Sustainability
• Corporate partnerships
• Staff development
• Campaigning and advocacy
• Corporate social responsibility
• Cause-related marketing

Company Website: http://www.wateraid.org

ASSUMPTION: WaterAid's mission and values are deeply rooted in its commitment to ending the water, sanitation, and hygiene crisis for everyone, everywhere. This commitment is reflected in the organization's culture and approach to work.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a balance of strategic thinking and hands-on implementation.

Reporting Structure: The Digital Marketing Manager reports directly to the Head of Supporter Marketing and works closely with various teams, including fundraising, communications, and digital product teams.

Work Arrangement: This role follows a 60/40 hybrid working arrangement, with 60% of working time spent in a location of the employee's choice and 40% face to face, either in the London office or as a result of external engagement or travel for WaterAid.

Growth Opportunities:

• Progression within the Supporter Marketing team or other departments within WaterAid.
• Opportunities to work on diverse campaigns and projects, gaining experience in various aspects of digital marketing.
• Potential to take on leadership roles and mentor junior team members.

ASSUMPTION: WaterAid's flat structure and emphasis on collaboration provide ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: WaterAid's London office is located at Canary Wharf, offering a modern and collaborative work environment.

Office Location(s): 20 Canada Square, London, England E14 5NN, GB

Geographic Context:

• London is a vibrant, multicultural city with a strong job market and numerous opportunities for personal and professional growth.
• The Canary Wharf area is well-connected by public transportation, with easy access to shops, restaurants, and other amenities.
• WaterAid's London office is located in a diverse and inclusive neighborhood, reflecting the organization's commitment to equality and inclusion.

Work Schedule: The standard working week is 35 hours, with flexible working arrangements available. The role follows a 60/40 hybrid working arrangement, with a minimum of 40% of working time spent face to face.

ASSUMPTION: WaterAid's flexible and agile-working arrangements allow employees to balance their personal and professional lives effectively.

💼 Interview & Application Insights

Typical Process:

• Online application and pre-screening questions
• Phone or video screening with the HR team
• First-round interview with the hiring manager and a member of the team
• Second-round interview with the Head of Supporter Marketing and another team member
• Final-round interview with the Director of Fundraising and Communications

Key Assessment Areas:

• Digital marketing expertise and experience
• Campaign planning and management skills
• Budget management and financial acumen
• Stakeholder management and communication skills
• Alignment with WaterAid's mission and values

Application Tips:

• Tailor your CV and cover letter to highlight your relevant skills and experience for this role.
• Demonstrate your understanding of WaterAid's mission and how your skills and experience align with the organization's goals.
• Provide specific examples of your digital marketing campaigns and their outcomes to showcase your expertise.

ATS Keywords: Digital Marketing, Paid Media, Campaign Management, Budget Management, Content Optimization, Stakeholder Management, Social Media Marketing, Google Ads, Programmatic Advertising, User Experience Analysis, Conversion Rate Optimization, Ecommerce Management, Data Analysis, Creative Agency Management, A/B Testing, CMS Management

ASSUMPTION: WaterAid's application process is designed to be fair, transparent, and inclusive, providing every applicant with an equal opportunity to succeed.

🛠️ Tools & Technologies

• Google Analytics (GA4)
• Social media platforms (Facebook, Instagram, TikTok, LinkedIn)
• Google Ads (Search, Display, YouTube)
• Programmatic advertising platforms (e.g., Google Display & Video 360, The Trade Desk)
• CMS (Drupal)
• Ecommerce platforms (Shopify, Magento)
• Project management tools (Asana, Trello)

ASSUMPTION: WaterAid uses industry-standard tools and technologies to manage and optimize its digital marketing campaigns effectively.

👔 Cultural Fit Considerations

Company Values:

• Transformational: We are bold and ambitious in our approach to ending the water, sanitation, and hygiene crisis.
• Inclusive: We respect and value diversity in our teams and the communities we work with.
• Accountable: We take personal responsibility for delivering our mission and holding ourselves and others to account.

Work Style:

• Collaborative: WaterAid encourages open communication and teamwork across departments and locations.
• Adaptable: The organization values flexibility and the ability to adapt to changing circumstances and priorities.
• Data-driven: WaterAid uses data and evidence to inform decision-making and improve campaign performance.

Self-Assessment Questions:

• How have you demonstrated WaterAid's value of being transformational in your previous roles?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment or priorities?
• How do you approach data analysis and using insights to inform your digital marketing strategies?

ASSUMPTION: WaterAid's values and work style are deeply rooted in its commitment to ending the water, sanitation, and hygiene crisis for everyone, everywhere, and fostering an inclusive and collaborative work environment.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously, requiring strong organizational skills and prioritization.
• Working with external creative and media partners, necessitating excellent stakeholder management and communication skills.
• Adapting to a hybrid working arrangement, balancing remote work and face-to-face interactions effectively.
• Occasional travel for conferences, stakeholder meetings, or other relevant events, which may disrupt personal schedules.

ASSUMPTION: WaterAid provides a supportive and inclusive work environment that encourages employees to overcome challenges and grow professionally.

📈 Similar Roles Comparison

• Compared to other digital marketing manager roles, this position offers a unique opportunity to work in the non-profit sector, focusing on a critical global issue.
• WaterAid's digital marketing team works closely with various departments, providing a more holistic view of the organization's mission and operations compared to roles focused solely on commercial products or services.
• This role offers the potential for career progression within WaterAid's Supporter Marketing team or other departments, as well as opportunities to work on diverse campaigns and projects.

ASSUMPTION: WaterAid's digital marketing manager role provides a unique blend of strategic thinking, hands-on implementation, and the opportunity to make a tangible impact on a critical global issue.

📝 Sample Projects

• Developing and executing a targeted social media campaign to raise awareness about WaterAid's work in a specific region, such as sub-Saharan Africa or South Asia.
• Collaborating with the fundraising team to create a data-driven email marketing campaign to engage supporters and drive donations for a specific appeal or project.
• Working with the digital product team to optimize WaterAid's ecommerce sites, improving user experience and maximizing conversions to drive growth in online sales.

ASSUMPTION: WaterAid's digital marketing team works on a wide range of projects, providing opportunities to gain experience in various aspects of digital marketing and make a tangible impact on the organization's mission.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Supporter Marketing team and how this role fits into the team?
• How does WaterAid support the professional development and growth of its employees, particularly in the digital marketing team?
• Can you provide an example of a successful digital marketing campaign at WaterAid and the key factors that contributed to its success?
• How does WaterAid measure the impact of its digital marketing campaigns, and how are these metrics used to inform decision-making and strategy?
• What are the most rewarding aspects of working on digital marketing campaigns for WaterAid, and what are some of the unique challenges this role may present?

ASSUMPTION: WaterAid's interview process is designed to provide candidates with a comprehensive understanding of the role, the team, and the organization, as well as an opportunity to assess the fit between the candidate's skills, experience, and WaterAid's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.workable.com/juB5cKU9Uw635z668jfhhq/hybrid-digital-marketing-manager---maternity-cover-in-london-at-wateraid
• Tailor your CV and cover letter to highlight your relevant skills and experience for this role, demonstrating your understanding of WaterAid's mission and how your expertise aligns with the organization's goals.
• Prepare for the phone or video screening by reviewing WaterAid's website and familiarizing yourself with the organization's mission, values, and recent campaigns.
• Research the digital marketing landscape in the non-profit sector to showcase your industry knowledge and understanding of best practices.
• Follow up with the HR team after your interview to express your interest in the role and reiterate your qualifications and fit for the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.