I

Digital Marketing Manager, Member Acquisition and Engagement

Included Health
Full-time
Remote
Worldwide
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Marketing Manager, Member Acquisition and Engagement

πŸ”Ή Company: Included Health

πŸ”Ή Location: Remote

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 28, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing lifecycle marketing strategies to drive member acquisition, activation, engagement, and retention
  • Leading multi-channel campaigns across email, SMS, direct mail, and emerging channels
  • Collaborating with cross-functional teams to optimize member journeys and improve campaign performance
  • Analyzing campaign performance data to inform strategy and roadmap planning
  • Contributing to internal playbooks, tools, and processes to accelerate campaign development and improve team velocity

ASSUMPTION: This role requires a strategic mindset with strong execution skills, excellent collaboration abilities, and comfort working with martech tools and data systems.

πŸ“‹ Key Responsibilities

βœ… Own and evolve lifecycle strategies that drive member acquisition, activation, and engagement across multiple channels

βœ… Translate marketing objectives into actionable campaign plans and creative briefs

βœ… Collaborate with data and analytics teams to define high-value audiences based on healthcare moments, member behavior, and service eligibility

βœ… Build and optimize integrated member journeys using Salesforce Marketing Cloud (or similar platforms)

βœ… Design and execute A/B tests to optimize messaging, creative, and channel mix across key lifecycle touchpoints

βœ… Monitor campaign performance across KPIs and translate results into clear insights and recommendations

βœ… Present learnings and performance trends to internal stakeholders

βœ… Partner with Product, Data, Engineering, Marketing Ops, and internal Client teams to align on goals and scale lifecycle strategies across audiences

βœ… Identify new engagement levers and moments to deepen member value and retention

βœ… Contribute to building internal playbooks, tools, and processes that accelerate campaign development and improve team velocity

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in digital or lifecycle marketing, ideally in B2C or B2B2C environments

Required Skills:

  • Proven success leading full-funnel campaigns from concept through execution across email, SMS, direct mail, and other digital channels
  • Hands-on experience with Salesforce Marketing Cloud or comparable platforms
  • Strategic thinker with strong execution skills
  • Excellent collaborator with the ability to translate marketing needs into creative and technical requirements
  • Curiosity and comfort working across martech tools and data systems
  • Analytical mindset with the ability to interpret performance data and apply insights to improve future campaigns
  • Strong project management skills and the ability to prioritize effectively in a fast-paced environment
  • Passion for improving the healthcare experience and making care more accessible and meaningful for members

Preferred Skills:

  • Healthcare experience

ASSUMPTION: Experience in healthcare is not required but would be beneficial for understanding the industry and member needs.

πŸ’° Compensation & Benefits

Salary Range: $85,320 - $144,183 USD per year (based on geographic zone)

Benefits:

  • Remote-first culture
  • 401(k) savings plan through Fidelity
  • Comprehensive medical, vision, and dental coverage through multiple medical plan options
  • Full suite of Included Health telemedicine and health care navigation products and services offered at no cost for employees and dependents
  • Generous Paid Time Off (PTO) and Discretionary Time Off (DTO)
  • 12 weeks of 100% Paid Parental leave
  • Family Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistance
  • Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment)
  • 11 Holidays Paid with one Floating Paid Holiday
  • Work-From-Home reimbursement to support team collaboration and effective home office work
  • 24 hours of Paid Volunteer Time Off (VTO) Per Year to Volunteer with Charitable Organizations

Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: The salary range provided is an estimate based on the company's stated ranges for new hires. Actual compensation may vary based on factors such as education, training, skill set, years of experience, certifications and licensure, business needs, internal peer equity, organizational considerations, and alignment with geographic and market data.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Included Health operates in the healthcare industry, focusing on delivering integrated virtual care and navigation services.

Company Size: Included Health has 201-500 employees, which means applicants can expect a mid-sized company culture with opportunities for collaboration and growth.

Founded: Included Health was founded in 2013, making it a well-established company in the virtual care and navigation space.

Company Description:

  • Included Health is a new kind of healthcare company, delivering integrated virtual care and navigation.
  • The company aims to raise the standard of healthcare for everyone by breaking down barriers to provide high-quality care for every person in every community.
  • Included Health offers members care guidance, advocacy, and access to personalized virtual and in-person care for everyday and urgent care, primary care, behavioral health, and specialty care.

Company Specialties:

  • Virtual care
  • Healthcare navigation
  • Member engagement
  • Telemedicine

Company Website: https://www.includedhealth.com/

ASSUMPTION: Included Health's focus on integrated virtual care and navigation sets it apart in the healthcare industry, offering applicants a unique opportunity to work in a innovative and growing field.

πŸ“Š Role Analysis

Career Level: This role is at the mid-career level, requiring 5+ years of experience in digital or lifecycle marketing.

Reporting Structure: The Digital Marketing Manager will report directly to the Growth Marketing team and collaborate with cross-functional teams, including Content, Creative, Product, Data, and Marketing Ops.

Work Arrangement: This role is remote-friendly, with flexibility for remote work and a remote-first company culture.

Growth Opportunities:

  • As Included Health continues to grow, there may be opportunities for the Digital Marketing Manager to take on more responsibilities or move into leadership roles.
  • The company's focus on innovation and continuous improvement may present opportunities for professional development and skill-building.

ASSUMPTION: The Digital Marketing Manager role offers opportunities for career growth and development within the company's expanding marketing team.

🌍 Location & Work Environment

Office Type: Remote-friendly, with a remote-first company culture

Office Location(s): The company's headquarters is in San Francisco, CA, but this role can be performed remotely.

Geographic Context:

  • Included Health operates in the United States, with a remote-friendly work environment that allows for flexibility and work-life balance.
  • The company's focus on virtual care and navigation enables it to provide services to members across the country.
  • The remote-friendly work environment may allow for reduced commute times and increased flexibility for employees.

Work Schedule: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: The remote-friendly work environment at Included Health offers applicants the opportunity to work from home or a location of their choice, with the flexibility to balance work and personal responsibilities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • Take-home assignment or case study
  • Final interview with the marketing leadership team

Key Assessment Areas:

  • Marketing strategy and planning
  • Campaign execution and optimization
  • Data analysis and interpretation
  • Cross-functional collaboration and communication

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Demonstrate your understanding of lifecycle marketing strategies and campaign optimization
  • Showcase your ability to work collaboratively with cross-functional teams
  • Prepare for behavioral interview questions that focus on your problem-solving skills and adaptability

ATS Keywords: Digital Marketing, Lifecycle Marketing, Campaign Optimization, Salesforce Marketing Cloud, Email Marketing, SMS Marketing, Direct Mail, Project Management, Collaboration, Creative Briefs, A/B Testing, Performance Monitoring, Strategic Thinking, Technical Curiosity

ASSUMPTION: Applicants should tailor their application materials to highlight their relevant marketing experience and skills, and prepare for interview questions that focus on their strategic thinking, campaign optimization, and cross-functional collaboration abilities.

πŸ› οΈ Tools & Technologies

  • Salesforce Marketing Cloud
  • Email marketing platforms (e.g., Mailchimp, SendGrid)
  • SMS marketing platforms (e.g., Twilio, Sinch)
  • Direct mail platforms (e.g., PFL, Lob)
  • Data analysis and visualization tools (e.g., Tableau, Looker)

ASSUMPTION: The Digital Marketing Manager will need to be comfortable working with various marketing tools and technologies to execute campaigns and optimize performance.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Member-centric: Always put members first and strive to understand their needs
  • Inclusive: Foster a diverse and inclusive environment where everyone feels valued and respected
  • Innovative: Embrace continuous learning and improvement to drive progress and growth
  • Collaborative: Work together to achieve common goals and support each other's success

Work Style:

  • Remote-friendly and flexible work arrangements
  • Data-driven decision-making and continuous improvement
  • Cross-functional collaboration and teamwork
  • Fast-paced and dynamic work environment

Self-Assessment Questions:

  • How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
  • Can you provide an example of a time when you optimized a campaign based on performance data and what the results were?
  • How do you approach working with cross-functional teams to achieve common goals and ensure everyone's needs are met?

ASSUMPTION: Applicants should assess their fit with Included Health's company values and work style, and be prepared to discuss their approach to prioritization, data-driven decision-making, and cross-functional collaboration during the interview process.

⚠️ Potential Challenges

  • Managing multiple campaigns and priorities simultaneously may require strong project management skills and the ability to prioritize effectively
  • Working with cross-functional teams may require excellent communication and collaboration skills to ensure everyone's needs are met
  • The fast-paced work environment may require adaptability and the ability to pivot quickly based on changing priorities or new information
  • Applicants should be comfortable working with data and using it to inform decision-making and campaign optimization

ASSUMPTION: The Digital Marketing Manager role may present challenges related to managing multiple priorities, working with cross-functional teams, and working in a fast-paced environment. Applicants should be prepared to discuss their strategies for overcoming these challenges during the interview process.

πŸ“ˆ Similar Roles Comparison

  • Compared to other lifecycle marketing roles, this position may require more experience with Salesforce Marketing Cloud or comparable platforms
  • Included Health's focus on integrated virtual care and navigation sets it apart from other companies in the industry, offering applicants a unique opportunity to work in a innovative and growing field
  • Career progression in this role may involve moving into leadership positions within the marketing team or exploring opportunities in related fields, such as product management or data analysis

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other lifecycle marketing positions in the industry when evaluating their fit and career prospects.

πŸ“ Sample Projects

  • Developing and executing a multi-channel campaign to drive member activation and engagement for a new service offering
  • Optimizing email campaign performance through A/B testing and segmentation strategies
  • Collaborating with the Product team to identify new engagement levers and moments to deepen member value and retention

ASSUMPTION: The Digital Marketing Manager role may involve a wide range of projects, from campaign development and execution to optimization and cross-functional collaboration. Applicants should be prepared to discuss their experience with similar projects and how they approached them.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics of the Growth Marketing team, and how this role fits into the broader organization?
  • How does Included Health approach member segmentation and personalization in its lifecycle marketing strategies?
  • Can you provide an example of a successful campaign that the team has executed, and what factors contributed to its success?
  • How does Included Health support the professional development and growth of its marketing team members?
  • What are the biggest challenges facing the Growth Marketing team in the coming months, and how can this role help address them?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, and show their ability to think critically about the challenges and opportunities facing the team.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills, and demonstrate your understanding of lifecycle marketing strategies and campaign optimization
  • Prepare for behavioral interview questions that focus on your problem-solving skills and adaptability
  • Research Included Health and the virtual care and navigation industry to show your enthusiasm for the role and the company
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.