📌 Core Information
🔹 Job Title: Digital Marketing Manager, NA
🔹 Company: Adyen
🔹 Location: San Francisco, California, United States
🔹 Job Type: On-site
🔹 Category: Financial Services
🔹 Date Posted: 2025-04-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with up to 20% travel)
🚀 Job Overview
Key aspects of this role include:
- Driving impact for Adyen’s acquisition efforts through targeted digital marketing campaigns
- Collaborating with regional and global marketing teams to optimize Adyen’s impact through digital channels
- Leveraging analytics tools to determine the effectiveness of campaigns across all channels
- Managing local media buying through direct deals and/or agencies
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Plan, set-up, and optimize digital marketing campaigns across owned, earned, and paid channels to drive full funnel impact
✅ Work closely with the North America marketing team and global revenue marketing team to implement and drive strategies to generate sales accepted opportunities
✅ Handle local media buying through direct deals and/or agencies, managing agency relationships, campaign briefing, optimization, budget allocation, and evaluations
✅ Leverage analytics tools to determine the effectiveness of campaigns across all channels
✅ Develop and implement SEO strategies, including on-page optimization, keyword research, link building, and creation of SEO-driven content
✅ Collaborate with the digital marketing community at Adyen to share experiments, learn from other markets, and accelerate impact
ASSUMPTION: This role requires a proactive and collaborative approach, with the ability to work independently and as part of a team.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in a digital marketing role in the B2B industry, with a focus on driving the acquisition of net new customers. Fintech experience is a plus.
Required Skills:
- Proven experience delivering creative and successful marketing campaigns to targeted audiences
- Strong background in SEM (both SEO and SEA) and other paid acquisition channels (Social, Programmatic)
- Data-driven, analytical mindset. Experience with GA4, Looker, Marketo, Salesforce are a plus.
- Fluent spoken and written English
Preferred Skills:
- Experience working with revenue-based goals
- Familiarity with the fintech industry
- Ability to travel domestically and internationally up to 20% of the time
ASSUMPTION: Candidates should have a proven track record in B2B digital marketing and be comfortable working in a fast-paced, dynamic environment.
💰 Compensation & Benefits
Salary Range: The annual base salary range for this role is $120,000 - $155,000 USD. To learn more about Adyen’s compensation philosophy, please click here.
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic and international work environment
Working Hours: Full-time position with standard business hours, Monday through Friday. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: Salary range is based on market research and Adyen’s internal compensation structure. Final offer amounts are determined by the candidate’s qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Adyen is a financial technology platform that provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft.
Company Size: Adyen has 1,001-5,000 employees globally, with a significant presence in the United States. This size allows for ample opportunities for growth and collaboration.
Founded: Adyen was founded in 2006 and has since grown to become a leading player in the fintech industry.
Company Description:
- Adyen provides payments, data, and financial products in a single solution for customers
- Adyen’s unique approach is a product of its diverse perspectives, with a commitment to maintaining a momentum-driven culture
- Adyen offers a competitive benefits package and opportunities for professional development and growth
Company Specialties:
- Online payment service
- Online payment system
- Online payment processing
- Payment service provider
- Online payment solution
- Online payment gateway
- Merchant services
- Mobile payments
- Point-of-Sale payments
- Global acquiring
- Risk management
- Ecommerce
- Card terminals
- Card payments
- Compliance
- Checkout
- Financial technology platform
- Fintech
Company Website: https://www.adyen.com
ASSUMPTION: Adyen’s focus on innovation and customer-centric approach has contributed to its success in the competitive fintech industry.
📊 Role Analysis
Career Level: This role is a mid-level position within Adyen’s marketing department, reporting directly to the VP of Marketing, North America.
Reporting Structure: The Digital Marketing Manager will work closely with the North America marketing team and global revenue marketing team to implement and drive strategies.
Work Arrangement: This role is on-site, with up to 20% travel required. Adyen is an office-first company and values in-person collaboration.
Growth Opportunities:
- Potential to collaborate with global marketing teams and influence Adyen’s digital marketing strategy
- Opportunities for professional development and growth within Adyen’s fast-paced and dynamic environment
- Potential to work on high-impact projects that drive Adyen’s customer acquisition efforts
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Adyen’s business.
🌍 Location & Work Environment
Office Type: Adyen’s San Francisco office is a collaborative and dynamic workspace, with a focus on in-person collaboration.
Office Location(s): Suite 600, San Francisco, CA 94107, US
Geographic Context:
- San Francisco is a major tech hub, with a vibrant and diverse culture
- The city offers numerous opportunities for networking and professional development
- San Francisco is known for its high cost of living, but Adyen offers competitive compensation and benefits packages to attract top talent
Work Schedule: Full-time position with standard business hours, Monday through Friday. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: Adyen’s San Francisco office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the VP of Marketing, North America
Key Assessment Areas:
- Digital marketing expertise and campaign management skills
- Data-driven decision making and analytical mindset
- Collaboration and communication skills
- Alignment with Adyen’s company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Be prepared to discuss your experience with SEM, SEO, and other paid acquisition channels
- Demonstrate your understanding of Adyen’s business and the role’s requirements
ATS Keywords: Digital Marketing, B2B Marketing, SEM, SEO, Paid Acquisition, Data Analysis, Campaign Optimization, Media Buying, Analytics Tools, Content Creation, Collaboration, Strategy Development, Self-Motivated, Multitasking, Prioritization, Fluent English
ASSUMPTION: Adyen’s interview process is designed to assess candidates’ technical skills, cultural fit, and alignment with the company’s values and mission.
🛠️ Tools & Technologies
- GA4
- Looker
- Marketo
- Salesforce
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Paid advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in various digital marketing tools and platforms, with a focus on data-driven decision making and optimization.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Data-driven
- Innovative
- Collaborative
- Integrity
- Respect
- Inclusive
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and action-oriented
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have a proven track record of driving successful digital marketing campaigns in a B2B environment?
- Are you comfortable working in a fast-paced, dynamic environment and balancing strategic and hands-on tasks?
- Do you thrive in a collaborative, team-oriented work culture and value in-person collaboration?
- Are you fluent in spoken and written English?
- Are you comfortable with occasional travel up to 20% of the time?
ASSUMPTION: Adyen’s company values and work style require candidates who are data-driven, collaborative, and adaptable, with a strong focus on customer-centricity and innovation.
⚠️ Potential Challenges
- High cost of living in San Francisco
- Fast-paced and dynamic work environment may be challenging for candidates who prefer a slower pace or more structured work environment
- Occasional travel requirements may be a challenge for candidates who prefer a fully remote or on-site-only work arrangement
- Competitive job market for digital marketing roles in the Bay Area
ASSUMPTION: These potential challenges should be carefully considered by candidates when evaluating their fit for this role and Adyen’s work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on driving impact for Adyen’s acquisition efforts through targeted digital marketing campaigns
- Similar roles in other companies may have a broader or more specific focus, depending on the organization’s size and structure
- Career path for this role may include progression to a senior marketing role or a specialized focus on digital marketing strategy and optimization
ASSUMPTION: This role offers a unique opportunity to drive impact for Adyen’s acquisition efforts and collaborate with regional and global marketing teams to optimize the company’s digital marketing strategy.
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign to drive customer acquisition for a specific product or service offering
- Optimizing Adyen’s website and SEO strategy to improve organic search rankings and drive targeted traffic
- Collaborating with the global revenue marketing team to implement and drive strategies that generate sales accepted opportunities
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities for impact in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with the North America marketing team and global revenue marketing team to implement and drive strategies?
- What opportunities are there for professional development and growth within Adyen’s marketing department?
- How does Adyen support work-life balance for its employees?
- What is the company’s approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: These key questions will help candidates better understand the role’s requirements, Adyen’s work environment, and the company’s commitment to diversity, equity, and inclusion.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.greenhouse.io/adyen/jobs/6814323
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare examples of your past digital marketing campaigns and their results
- Follow up with Adyen’s hiring team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
