📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Informa Group Plc.
🔹 Location: New York, NY
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-15
🔹 Experience Level: Mid-level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing SEO strategies to drive organic traffic and audience growth.
- Managing email marketing and automation campaigns to optimize performance and engagement.
- Growing and nurturing audience databases through collaboration with brand teams.
- Analyzing key performance metrics using Google Analytics and other Martech tools to provide data-driven insights and recommendations.
- Ensuring the marketing technology ecosystem supports lead generation and audience development goals.
- Collaborating with brand marketing leads to enhance digital marketing efforts, provide strategic insights, and optimize campaigns.
ASSUMPTION: This role requires a strong focus on data-driven decision making and cross-functional collaboration to achieve marketing objectives.
📋 Key Responsibilities
✅ Oversee and implement an SEO strategy that drives organic traffic and audience growth.
✅ Manage Salesforce and Salesforce Marketing Cloud automations to optimize email performance and audience engagement.
✅ Work closely with brand teams to grow and nurture our audience database.
✅ Track and analyze key performance metrics using Google Analytics and other Martech tools to provide data-backed insights and recommendations.
✅ Ensure our marketing technology ecosystem is running efficiently and supporting our lead generation and audience development goals.
✅ Partner with brand marketing leads to enhance digital marketing efforts, provide strategic insights, and optimize campaigns.
ASSUMPTION: This role may require occasional work outside of regular business hours to monitor and optimize marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Mid-level experience in digital marketing, with a strong focus on SEO, email automation, and analytics.
Required Skills:
- Expertise in SEO, Google Analytics, and Salesforce Marketing Cloud (or equivalent automation tools).
- Analytical mindset with the ability to analyze marketing data and translate insights into actionable strategies.
- Creative thinker with a knack for problem-solving, optimizing digital strategies, and driving engagement.
- Strong communicator and team player, able to collaborate with multiple stakeholders and align efforts across brands.
- Willingness to learn and adapt to evolving marketing trends and emerging technologies.
Preferred Skills:
- Experience with additional Martech tools and platforms.
- Familiarity with the healthcare or medical industry.
ASSUMPTION: Candidates with relevant certifications (e.g., Google Analytics Certified, Hootsuite Certified Professional) may be preferred but are not required.
💰 Compensation & Benefits
Salary Range: $80,500 - $100,000 based on experience. Informa offers competitive benefits, including a 401k match, health, vision, and dental insurance, parental leave, and an Employee Stock Purchase Plan offering company shares at a minimum 15% discount.
Benefits:
- Freedom & Flexibility: Colleagues rate Informa highly for the flexibility and trust they receive, and they support a range of working patterns.
- Great Community: A welcoming culture with in-person and online social events, Walk the World charity day, and active diversity and inclusion networks.
- Broader Impact: Take up to four days per year to volunteer, with charity match funding available too.
- Career Opportunity: The opportunity to develop your career with bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, they encourage and support internal job moves.
- Time Out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day, and the chance to work from (almost!) anywhere for up to four weeks a year.
- Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app, and more.
- Recognition for great work, with global awards and kudos programs.
- As an international company, the chance to collaborate with teams around the world.
ASSUMPTION: The salary range provided is inclusive of base salary only and does not include bonus or variable compensation components.
📌 Applicant Insights
🔍 Company Context
Industry: Informa is a leading international events, digital services, and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies. They serve a wide range of specialist markets, including Pharma, Medical, and Biotech, Tech, Natural Products, Beauty & Aesthetics, Finance, Research, and Advanced Learning.
Company Size: Informa has over 10,000 employees across 30 countries, providing ample opportunities for career growth and collaboration.
Founded: Informa was founded in 1998 and has since grown into a global leader in its industry.
Company Description:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
- They are home to a fantastic, inclusive community of colleagues who have the freedom and flexibility to bring ideas to life, do work that makes a real impact, and discover opportunities to grow.
- Informa's businesses include Informa Markets, Informa Tech, Informa Connect, and Taylor & Francis, serving a wide range of specialist markets through their brands.
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- Academic markets
Company Website: www.informa.com
ASSUMPTION: Informa's diverse range of businesses and brands offers applicants the opportunity to work on various projects and gain exposure to different aspects of the industry.
📊 Role Analysis
Career Level: This role is at the mid-level, providing an opportunity for candidates to grow their skills and advance their careers within the marketing field.
Reporting Structure: The Digital Marketing Manager reports directly to the VP, Marketing and Operations and works closely with brand marketing leads to enhance digital marketing efforts.
Work Arrangement: This is an on-site role based in New York, NY, with the opportunity to work from (almost!) anywhere for up to four weeks a year.
Growth Opportunities:
- Informa encourages internal job moves, providing opportunities for career progression within the company.
- The company offers bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning to support professional development.
- With over 10,000 employees across 30 countries, Informa offers ample opportunities for collaboration and exposure to diverse perspectives.
ASSUMPTION: Informa's commitment to employee growth and development makes this an attractive opportunity for candidates looking to advance their careers in marketing.
🌍 Location & Work Environment
Office Type: Informa's New York office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 605 3rd Ave, New York, NY 10158, USA
Geographic Context:
- New York City is a major hub for various industries, including finance, media, and technology, providing ample networking and professional development opportunities.
- The city offers a diverse range of cultural, recreational, and dining experiences, making it an attractive place to live and work.
- New York's competitive job market may present challenges in finding suitable housing and navigating the city's fast-paced environment.
Work Schedule: This role follows a typical Monday-Friday, 9:00 AM - 5:00 PM work schedule, with the opportunity to work from (almost!) anywhere for up to four weeks a year.
ASSUMPTION: Informa's flexible work arrangements and commitment to work-life balance make this an appealing opportunity for candidates seeking a supportive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and relevant team members
- Background check and reference check
- Job offer
Key Assessment Areas:
- Digital marketing skills and experience
- Analytical mindset and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with Informa's values
- Adaptability and willingness to learn
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills.
- Prepare examples of your SEO strategies, email marketing campaigns, and data analysis projects to discuss during the interview.
- Research Informa's businesses and brands to demonstrate your understanding of the company and its mission.
- Prepare thoughtful questions to ask the interviewer about the role, team dynamics, and company culture.
ATS Keywords: SEO, email marketing, automation, analytics, Google Analytics, Salesforce Marketing Cloud, digital marketing, cross-functional collaboration, data-driven insights, marketing strategy
ASSUMPTION: Informa's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and objectives.
🛠️ Tools & Technologies
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Email marketing platforms (e.g., Salesforce Marketing Cloud, Mailchimp)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: Familiarity with the listed tools and technologies is preferred but not required. Informa may provide training and resources to help the successful candidate develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
- The company fosters a culture of collaboration, innovation, and continuous learning.
- Informa is committed to creating a diverse, inclusive, and supportive work environment for all employees.
Work Style:
- Informa encourages a flexible and adaptable work style, with a focus on achieving results rather than adhering to strict hours.
- The company values open communication, active listening, and a solutions-oriented approach to problem-solving.
- Informa's collaborative work environment encourages team members to support one another and share knowledge and expertise.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with a diverse range of stakeholders and contributing to cross-functional projects?
- Do you have a strong commitment to continuous learning and professional development?
ASSUMPTION: Informa's culture values adaptability, collaboration, and a commitment to continuous learning, making it an attractive fit for candidates who embrace these qualities.
⚠️ Potential Challenges
- The fast-paced nature of the digital marketing industry may require candidates to quickly adapt to new tools, trends, and technologies.
- Working in a large, global organization may present challenges in navigating complex hierarchies and decision-making processes.
- The competitive job market in New York City may present challenges in finding suitable housing and navigating the city's fast-paced environment.
- The role may require occasional work outside of regular business hours to monitor and optimize marketing campaigns.
ASSUMPTION: Informa's commitment to employee growth and development, as well as its flexible work arrangements, helps mitigate these potential challenges.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a strong emphasis on SEO strategy and execution, requiring candidates to have a deep understanding of search engine optimization principles and best practices.
- Informa's global presence and diverse range of businesses and brands offer applicants the opportunity to work on various projects and gain exposure to different aspects of the industry.
- This role may provide more opportunities for career growth and advancement within the company compared to similar roles in smaller organizations.
ASSUMPTION: Informa's unique combination of industry focus, global presence, and commitment to employee growth and development sets this role apart from similar positions in the market.
📝 Sample Projects
- Developing and implementing an SEO strategy to improve organic traffic and audience growth for a new medical conference.
- Managing email marketing campaigns to promote upcoming webinars and events, optimizing open rates and click-through rates through A/B testing and segmentation.
- Analyzing key performance metrics to identify trends and insights, and using data-driven insights to inform marketing strategy and improve campaign performance.
ASSUMPTION: Informa's diverse range of businesses and brands provides candidates with the opportunity to work on a wide variety of projects, from academic publishing to digital events and exhibitions.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does Informa support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Informa measure the success of its digital marketing campaigns, and what are the key performance indicators (KPIs) for this role?
- What are the most rewarding aspects of working at Informa, according to current employees?
ASSUMPTION: Informa's commitment to employee growth and development, as well as its collaborative work environment, makes it an attractive fit for candidates seeking a supportive and engaging work experience.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills, including specific examples of your SEO strategies, email marketing campaigns, and data analysis projects.
- Prepare thoughtful questions to ask the interviewer about the role, team dynamics, and company culture.
- If you are selected for an interview, be prepared to discuss your approach to digital marketing, your understanding of the industry, and your ability to work collaboratively with a diverse range of stakeholders.
- Follow up with the hiring manager within one week of your interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
