📌 Core Information
🔹 Job Title: Digital Marketing Manager, Nordstrom Email (Hybrid, Seattle)
🔹 Company: Nordstrom
🔹 Location: Seattle, WA
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading a team to expand customer understanding and reach through digital advertising strategies
- Creating emotionally engaging content and meaningful connections with customers
- Optimizing a customer-led, full-funnel marketing mix within the email channel
- Developing an operational excellence culture and driving results through scalable systems and innovative technologies
ASSUMPTION: This role requires a strategic and data-driven mindset, with a focus on achieving ambitious goals and driving growth through digital marketing channels.
📋 Key Responsibilities
✅ Expand customer understanding and reach by enriching data for the email channel and identifying digitally marketable customers
✅ Develop personalized storytelling capabilities within the email channel based on channel capabilities and customer engagement
✅ Optimize a customer-led, full-funnel marketing mix within the email channel, engaging customer segments with tailored, triggered approaches
✅ Foster an operational excellence culture by creating efficient, effective, and scalable systems, including full adoption of automation and artificial intelligence
ASSUMPTION: This role involves managing multiple projects with strict deadlines, requiring strong prioritization skills and the ability to work effectively in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing or related field
Experience: 7+ years of CRM experience, with 2+ years of managing and leading a team
Required Skills:
- Extensive knowledge of owned channels, including email, app push, and SMS
- Strong understanding of key performance indicators (KPIs) for owned channels and industry trends
- Data-driven mindset with a performance-oriented focus
- Proficient in managing multiple projects with strict deadlines
- Experience with Salesforce, Bluecore, Innervate, Google Analytics, OptiMine, Tableau, and Customer Data Platforms (CDP)
Preferred Skills:
- Experience with automation and artificial intelligence tools
- Familiarity with CAN-SPAM Act regulations
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is likely expected for this role.
💰 Compensation & Benefits
Salary Range: $103,500.00 - $175,000.00 Annual
Benefits:
- Medical/Vision, Dental, Retirement, and Paid Time Away
- Life Insurance and Disability
- Merchandise Discount and EAP Resources
Working Hours: Full-time, with a hybrid work arrangement (specific office days not specified)
ASSUMPTION: The salary range provided is based on the job posting and is inclusive of the pay range details provided. However, actual compensation may vary based on factors such as location, job-related knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically in the fashion and lifestyle sector
Company Size: 10,001+ employees (as of 2022)
Founded: 1901, with over 119 years of experience in the retail industry
Company Description:
- Nordstrom is a leading fashion specialty retailer, offering a wide range of apparel, shoes, and accessories for men, women, and children
- The company is known for its exceptional customer service and commitment to empowering its employees
- Nordstrom operates in the United States and Canada, with full-line stores, Nordstrom Rack stores, and online platforms
Company Specialties:
- Fashion retail
- Luxury and designer brands
- Customer experience and service
- E-commerce and omnichannel retailing
Company Website: www.nordstrom.com
ASSUMPTION: Nordstrom's extensive experience in the retail industry and commitment to customer service make it an attractive employer for those seeking a career in fashion retail or related fields.
📊 Role Analysis
Career Level: Mid-level to senior, with the opportunity for growth and leadership development
Reporting Structure: This role reports directly to the Senior Manager, Nordstrom Email, and may oversee a team of marketing specialists and coordinators
Work Arrangement: Hybrid, with a mix of on-site and remote work (specific office days not specified)
Growth Opportunities:
- Advancement to senior management or director-level positions within the marketing department
- Expansion into other digital marketing channels or related roles within the organization
- Potential opportunities for international assignments or relocation, given Nordstrom's presence in both the United States and Canada
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills, advance their career, and gain experience in a dynamic and evolving industry.
🌍 Location & Work Environment
Office Type: Corporate headquarters and retail stores
Office Location(s): Seattle, WA (headquarters) and various retail locations across the United States and Canada
Geographic Context:
- Seattle, WA is a major metropolitan area with a diverse population and a thriving tech industry
- The city offers a mix of urban and outdoor living, with easy access to nature and recreational activities
- Seattle has a mild, oceanic climate with cool, wet winters and mild, relatively dry summers
Work Schedule: Full-time, with a hybrid work arrangement (specific office days not specified)
ASSUMPTION: Nordstrom's hybrid work arrangement allows for flexibility and a better work-life balance, while still providing opportunities for collaboration and in-person interaction with team members.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-depth interviews with cross-functional team members
- Final interview with the senior manager or director
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Leadership and team management skills
- Data analysis and performance metrics
- Cultural fit and alignment with Nordstrom's values
Application Tips:
- Highlight your relevant experience and achievements in digital marketing, with a focus on email marketing and CRM
- Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, leadership abilities, and cultural fit
ATS Keywords: Digital Marketing, CRM, Email Marketing, Data Analysis, Team Leadership, Performance Metrics, Project Management, Automation, Artificial Intelligence, Customer Engagement, Personalization, Marketing Strategy, Salesforce, Google Analytics, Tableau, Customer Data Platforms
ASSUMPTION: Nordstrom's application process is designed to assess candidates' skills and qualifications, as well as their cultural fit and alignment with the company's values and mission.
🛠️ Tools & Technologies
- Salesforce
- Bluecore
- Innervate
- Google Analytics
- OptiMine
- Tableau
- Customer Data Platforms (CDP)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to manage and analyze data, create reports, and drive digital marketing strategies.
👔 Cultural Fit Considerations
Company Values:
- Customers First
- Integrity
- Respect
- Initiative
- Passion
- Humility
Work Style:
- Collaborative and team-oriented
- Data-driven and performance-focused
- Adaptable and open to change
- Customer-centric and committed to exceptional service
Self-Assessment Questions:
- Do you have a proven track record of driving results through digital marketing strategies?
- Are you comfortable managing and leading a team in a fast-paced, dynamic environment?
- Do you thrive on data analysis and using insights to inform decision-making?
- Are you passionate about creating meaningful connections with customers and delivering exceptional experiences?
ASSUMPTION: Nordstrom's company culture emphasizes customer-centricity, collaboration, and continuous learning, making it an attractive employer for those seeking a dynamic and engaging work environment.
⚠️ Potential Challenges
- Managing multiple projects with strict deadlines in a fast-paced environment
- Keeping up with industry trends and emerging technologies in digital marketing
- Balancing the need for operational excellence with the desire to innovate and take calculated risks
- Ensuring compliance with relevant regulations, such as CAN-SPAM Act, when developing email marketing strategies
ASSUMPTION: These challenges can be overcome through strong project management skills, a commitment to continuous learning, and a focus on driving results through data-driven decision-making and strategic planning.
📈 Similar Roles Comparison
- Unlike other digital marketing roles, this position focuses specifically on the email channel and requires extensive knowledge of owned channels and their interconnections
- Nordstrom's emphasis on customer-centricity and exceptional service sets it apart from other retailers, offering unique opportunities for growth and development
- This role offers a clear career path for advancement within the marketing department or related fields, with opportunities for international assignments and relocation
ASSUMPTION: When compared to similar roles in the industry, this position offers a unique blend of responsibilities, opportunities, and challenges that make it an attractive choice for digital marketing professionals seeking to advance their careers in a dynamic and evolving field.
📝 Sample Projects
- Developing and implementing a customer segmentation strategy for the email channel, based on data analysis and customer engagement metrics
- Creating personalized and targeted email campaigns that drive customer engagement and conversions
- Optimizing email marketing automation workflows to improve efficiency and effectiveness
ASSUMPTION: These sample projects illustrate the types of initiatives and responsibilities that candidates can expect to undertake in this role, with a focus on driving results through data-driven decision-making and strategic planning.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Nordstrom Email department?
- How does Nordstrom support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Nordstrom measure the success of its digital marketing campaigns, and what are the key performance indicators (KPIs) for the email channel?
- What is the company's approach to work-life balance, and how does it support employees in achieving a healthy work-life equilibrium?
ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and the company's commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
