📌 Core Information
🔹 Job Title: Digital Marketing Manager - Paid Channels
🔹 Company: Glanbia (Body & Fit)
🔹 Location: Amsterdam, Noord-Holland, Netherlands
🔹 Job Type: Hybrid (3 days in-office)
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated paid media strategies to drive traffic, conversions, and revenue growth across all channels.
- Managing and optimizing media budgets while leading a team of specialists.
- Collaborating with internal teams to align messaging and audience strategies across the funnel.
- Staying ahead of platform updates, tools, and industry trends to innovate and improve campaign performance.
- Identifying opportunities to scale and test new channels or strategies that contribute to sustainable growth.
ASSUMPTION: This role requires a strategic and hands-on approach, with a strong focus on data-driven decision making and team leadership.
📋 Key Responsibilities
✅ Paid Media Strategy & Execution:
- Develop and execute integrated paid media strategies across Paid Search, Paid Social, Display, and Affiliate channels.
- Manage and optimize media budgets to ensure efficient spend and strong ROAS across all channels.
- Monitor performance KPIs and deliver regular reporting and insights to key stakeholders.
✅ Team Leadership & Development:
- Lead, mentor, and develop a team of paid media specialists, ensuring best practices and performance excellence.
- Collaborate with internal teams (creative, analytics, content, CRM) to align messaging and audience strategies across the funnel.
✅ Channel Management & Innovation:
- Manage campaigns across Paid Search (Google Ads, Bing) and Paid Social (Meta, TikTok, LinkedIn, etc.).
- Stay ahead of platform updates, tools, and industry trends to innovate and improve campaign performance.
- Identify opportunities to scale and test new channels or strategies that contribute to sustainable growth.
ASSUMPTION: The ideal candidate will have a proven track record in managing and growing paid media campaigns, with a strong analytical mindset and excellent communication skills.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field.
Experience:
- 5+ years of experience in performance marketing, with a strong track record in Paid Search and Paid Social campaign management.
- Experience in eCommerce or DTC environments.
- Demonstrated success in leading a team and managing 6- to 7-figure advertising budgets.
Required Skills:
- Deep understanding of performance marketing channels and how they work together across the customer journey.
- Analytical mindset with the ability to interpret data, draw insights, and make data-informed decisions.
- Proficiency in advertising platforms (Google Ads, Meta Ads Manager, etc.), analytics tools (Google Analytics, Tableau, Looker etc.), and tracking solutions.
- Strong project management skills and the ability to work cross-functionally in a fast-paced environment.
- Excellent communication skills - both written and verbal.
- Experience with affiliate marketing platforms (e.g., AWIN, TradeTracker, Impact, Partnerize, etc.).
Preferred Skills:
- Experience with Google Analytics 4.
- Familiarity with SQL or other database languages.
- Knowledge of Dutch language and culture.
ASSUMPTION: Candidates should have a strong background in performance marketing, with a proven ability to drive growth and optimize media spend across multiple channels.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on experience and industry standards for a Digital Marketing Manager in Amsterdam)
Benefits:
- Staff discount on GPN (Body & Fit) products.
- Blended Working Approach: Spend part of your week working from home and the other part at the office.
- Work From Home allowance and flexibility during the day where possible.
- Mental health assistance through the OpenUp platform.
- Holiday allowance of 8%.
- Discount on Dutch health insurance with selected insurance partner.
- Travel allowance for commuting from anywhere in the Netherlands.
- Healthy B&F snacks, tasty coffee, and tea at the office.
- Product tasting sessions in state-of-the-art facilities in Amsterdam.
- Opportunity to participate in both a bicycle and a fitness plan.
- Regular nutrition and health education courses for all employees.
Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options.
📌 Applicant Insights
🔍 Company Context
Industry: Food & Beverage Services
Company Size: 5,001-10,000 employees
Founded: 1997 (as Glanbia plc)
Company Description: Glanbia is a global nutrition company, delivering better nutrition for better living. With a heritage in dairy, Glanbia has evolved to become a leader in performance nutrition, consumer brands, and specialty nutritional ingredients. The company is committed to innovation, sustainability, and helping people live healthier lives.
Company Specialties:
- Whey Proteins
- Performance Nutrition
- Dairy Ingredients
- Cheese
- Micronutrient Premix Solutions
- Milk Protein Isolates
- Specialty Nutritional Ingredients
- Consumer Brands
- Performance Nutrition
- Lifestyle Nutrition
- Weight Management
- Protein
- Bioactives
- Nutrition Solutions
- Flavours
Company Website:
ASSUMPTION: Glanbia's global presence and diverse product portfolio offer unique opportunities for career growth and exposure to various markets and industries.
📊 Role Analysis
Career Level: Mid-Senior level, with potential for growth into a senior management role.
Reporting Structure: This role reports directly to the Global Head of Digital Marketing and works closely with regional marketing teams and other internal stakeholders.
Work Arrangement: Hybrid (3 days in-office), with a flexible work-from-home policy.
Growth Opportunities:
- Potential to expand the paid media team and take on additional responsibilities as the business grows.
- Opportunities to collaborate with other marketing teams and contribute to cross-functional projects.
- Possibility to transition into a senior leadership role as the company continues to expand its digital marketing efforts.
ASSUMPTION: The ideal candidate will be proactive, seeking out opportunities to grow both personally and professionally within the role and the organization.
🌍 Location & Work Environment
Office Type: Modern, open-plan office with state-of-the-art facilities in Amsterdam.
Office Location(s): Glanbia's global headquarters are in Kilkenny, Ireland, with regional offices and production facilities worldwide.
Geographic Context:
- Amsterdam is the capital and most populous city in the Netherlands, with a vibrant cultural scene and a strong focus on sustainability and work-life balance.
- The Netherlands is known for its high standard of living, excellent healthcare, and robust social welfare systems.
- The city of Amsterdam offers a wide range of housing options, from historic canal-side apartments to modern suburban homes, with an average commute time of around 30 minutes.
Work Schedule:
- The role follows a standard 40-hour workweek, with flexible working hours and remote work options.
- The company offers a blended working approach, allowing employees to spend part of their week working from home and the other part at the office.
ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, international team and adaptable to the flexible work arrangements offered by the company.
💼 Interview & Application Insights
Typical Process:
1. Online application and resume screening.
2. Phone or video screening with the hiring manager.
3. In-depth interview with the hiring manager and other relevant stakeholders.
4. Final interview with the Global Head of Digital Marketing.
Key Assessment Areas:
- Strategic thinking and ability to develop and execute integrated paid media strategies.
- Proficiency in advertising platforms and analytics tools.
- Leadership and team management skills.
- Cultural fit and alignment with Glanbia's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
- Showcase your understanding of the Dutch job market and Glanbia's business by addressing how your background and skills make you a strong fit for the role.
- Prepare examples of your past achievements in paid media strategy, execution, and team leadership to discuss during the interview.
ATS Keywords: Paid Media, Performance Marketing, Paid Search, Paid Social, Budget Management, Team Leadership, Google Ads, Meta Ads Manager, Google Analytics, Data Analysis, Affiliate Marketing
ASSUMPTION: The interview process will focus on assessing your strategic thinking, technical skills, and cultural fit for the role and the organization.
💡 Next Steps for Applicants
To apply for this position:
1. Submit your application through the [Application URL](https://careers.glanbia.com/job/Amsterdam-Digital-Marketing-Manager-Paid-Channels-NH-1043GP/1196139701/).
2. Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
3. Prepare examples of your past achievements in paid media strategy, execution, and team leadership to discuss during the interview.
4. Follow up with the hiring manager one week after submitting your application to express your interest in the role and confirm receipt of your application.
5. If selected for an interview, be prepared to discuss your approach to paid media strategy, budget management, and team leadership, as well as your understanding of the Dutch job market and Glanbia's business.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
