Digital Marketing Manager - Paid Channels

📌 Core Information 🔹 Job Title: Digital Marketing Manager - Paid Channels 🔹 Company: Body & Fit 🔹 Location: Amsterdam, Noord-Holland, Netherlands 🔹 Job Type: Hybrid (3 office days per week) 🔹 Category: Marketing 🔹 Date Posted: April 23, 2025 🚀 Job Overview Key aspects of this role include: - Developing and executing integrated paid media strategies to drive traffic, conversions, and revenue growth across all channels. - Managing campaigns across Paid Search (Google Ads, Bing) and Paid Social (Meta, TikTok, LinkedIn, etc.), while overseeing Display and Affiliate programs. - Leading, mentoring, and developing a team of paid media specialists, ensuring best practices and performance excellence. - Managing and optimizing media budgets to ensure efficient spend and strong ROAS across all channels. - Monitoring performance KPIs and delivering regular reporting and insights to key stakeholders. - Collaborating with internal teams (creative, analytics, content, CRM) to align messaging and audience strategies across the funnel. - Staying ahead of platform updates, tools, and industry trends to innovate and improve campaign performance. - Identifying opportunities to scale and test new channels or strategies that contribute to sustainable growth. ASSUMPTION: This role requires a strategic and hands-on approach, with a strong focus on data-driven decision-making and team leadership. 📋 Key Responsibilities ✅ Paid Media Strategy & Execution: - Develop and implement integrated paid media strategies across multiple channels. - Manage and optimize campaigns across Paid Search, Paid Social, Display, and Affiliate channels. - Ensure efficient spend and strong ROAS across all channels. ✅ Team Leadership & Development: - Lead, mentor, and develop a team of paid media specialists. - Foster a culture of best practices and performance excellence. ✅ Performance Analysis & Reporting: - Monitor performance KPIs and deliver regular reporting and insights to key stakeholders. - Use data to inform strategy and optimize campaigns. ✅ Cross-Functional Collaboration: - Work closely with internal teams to align messaging and audience strategies across the funnel. - Ensure consistent brand voice and messaging across all channels. ASSUMPTION: Success in this role requires strong analytical skills, a deep understanding of performance marketing channels, and the ability to work effectively with cross-functional teams. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field. Experience: - 5+ years of experience in performance marketing, with a strong track record in Paid Search and Paid Social campaign management. - Proven success in leading a team and managing 6- to 7-figure advertising budgets. - Experience in eCommerce or DTC environments. Required Skills: - Deep understanding of performance marketing channels and how they work together across the customer journey. - Analytical mindset with the ability to interpret data, draw insights, and make data-informed decisions. - Proficiency in advertising platforms (Google Ads, Meta Ads Manager, etc.), analytics tools (Google Analytics, Tableau, Looker etc.), and tracking solutions. - Strong project management skills and the ability to work cross-functionally in a fast-paced environment. - Excellent communication skills—both written and verbal. - Experience with affiliate marketing platforms (e.g., AWIN, TradeTracker, Impact, Partnerize, etc.). Preferred Skills: - Experience with TikTok Ads Manager. - Familiarity with Dutch market trends and consumer behavior. ASSUMPTION: Candidates should have a strong background in performance marketing, with a proven track record of driving growth and optimizing campaigns across multiple channels. 💰 Compensation & Benefits Salary Range: €65,000 - €85,000 per year (industry standard for this role, experience level, and location) Benefits: - Staff discount on GPN (Body & Fit) products. - Blended Working approach (3 office days per week, with flexibility to work from home on other days). - Work From Home allowance and ergonomics program. - Mental health assistance through OpenUp platform. - Holiday allowance of 8%. - Discount on Dutch health insurance with selected insurance partner. - Travel allowance for commuting from anywhere in the Netherlands. - Healthy B&F snacks, tasty coffee, and tea at the office. - Product tasting sessions in state-of-the-art facilities in Amsterdam. - Opportunity to participate in bicycle and fitness plans. - Regular nutrition and health education courses for all employees. Working Hours: Full-time (40 hours per week) 📌 Applicant Insights 🔍 Company Context Industry: Body & Fit operates in the competitive sports nutrition and healthy living market, focusing on innovative products, expert advice, and world-class service. Company Size: Medium (5,001-10,000 employees) Founded: 1995, with a rich history and strong market presence. Company Description: - Body & Fit is a market leader in sports nutrition and healthy living, offering a wide range of products, expert advice, and world-class service. - As a Direct to Consumer (D2C) business, Body & Fit supplies a full range of products and services across its extensive brand portfolio, which includes Optimum Nutrition, SlimFast, Amazing Grass, Nutramino, BSN, Isopure, and think!. Company Specialties: - Sports nutrition and supplements. - Weight management and healthy living products. - Innovative and high-quality ingredients. - Expert advice and personalized nutrition plans. Company Website: https://www.bodyandfit.com/ ASSUMPTION: Body & Fit's focus on innovation, quality, and customer service makes it an attractive employer for those passionate about health, fitness, and nutrition. 📊 Role Analysis Career Level: Mid-level to senior, with opportunities for growth and progression within the marketing department and the broader organization. Reporting Structure: This role reports directly to the Head of Marketing or a similar senior marketing leader. Work Arrangement: Hybrid (3 office days per week), with flexibility to work from home on other days, promoting work-life balance. Growth Opportunities: - Lead and manage a team of paid media specialists, fostering a culture of growth and development. - Collaborate with internal teams to expand the company's digital presence and reach new customers. - Contribute to the development and execution of strategic marketing campaigns, driving business growth and market share. ASSUMPTION: Success in this role can lead to career advancement within the marketing department or other areas of the business, depending on individual skills, interests, and performance. 🌍 Location & Work Environment Office Type: Modern, collaborative office space in Amsterdam, with state-of-the-art facilities and amenities. Office Location(s): Amsterdam, Noord-Holland, Netherlands Geographic Context: - Amsterdam is the capital and most populous city in the Netherlands, known for its vibrant culture, historic architecture, and diverse neighborhoods. - Noord-Holland is the most populous province in the Netherlands, home to major cities such as Amsterdam, Haarlem, and Alkmaar. - The Netherlands is a small, densely populated country with a strong economy and high standard of living. Work Schedule: Flexible, with a focus on results and output rather than strict hours. ASSUMPTION: The hybrid work arrangement and flexible work schedule cater to employees' needs, promoting a healthy work-life balance. 💼 Interview & Application Insights Typical Process: 1. Online application review. 2. Phone or video screening. 3. On-site or virtual interview with the hiring manager and/or team members. 4. Final round interview with senior leadership. Key Assessment Areas: - Strategic thinking and problem-solving skills. - Data analysis and interpretation abilities. - Leadership and team management skills. - Cultural fit and alignment with Body & Fit's values and mission. Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Prepare for behavioral interview questions, focusing on your problem-solving skills, leadership style, and cultural fit. - Research Body & Fit's products, market position, and competition to demonstrate your understanding of the business and industry. ATS Keywords: Paid Media, Performance Marketing, Paid Search, Paid Social, Display, Affiliate, Team Leadership, Budget Management, Data Analysis, Google Ads, Meta Ads Manager, Google Analytics, Project Management, Communication Skills, Affiliate Marketing ASSUMPTION: Body & Fit's hiring process focuses on finding candidates who align with the company's values, have the required skills and experience, and can contribute to the team's success. 🛠️ Tools & Technologies - Advertising platforms: Google Ads, Meta Ads Manager, TikTok Ads Manager, etc. - Analytics tools: Google Analytics, Tableau, Looker, etc. - Affiliate marketing platforms: AWIN, TradeTracker, Impact, Partnerize, etc. - Project management tools: Asana, Trello, Jira, etc. - Collaboration tools: Microsoft Teams, Slack, etc. ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are integral to campaign management, analysis, and reporting. 👔 Cultural Fit Considerations Company Values: - Innovation: Body & Fit encourages creativity, continuous learning, and improvement in all aspects of the business. - Quality: The company is committed to delivering high-quality products, services, and customer experiences. - Expertise: Body & Fit values the knowledge and skills of its employees, fostering a culture of continuous professional development. - Collaboration: The company promotes a collaborative work environment, where employees support and learn from one another. Work Style: - Fast-paced and dynamic, with a focus on results and growth. - Data-driven and analytical, with a strong emphasis on performance metrics and KPIs. - Collaborative and inclusive, with a focus on teamwork and open communication. Self-Assessment Questions: 1. How do you stay up-to-date with the latest trends and best practices in performance marketing? 2. Can you provide an example of a time when you had to manage a significant advertising budget, and how did you ensure efficient spend and strong ROAS? 3. How do you approach leading and developing a team, and fostering a culture of best practices and performance excellence? 4. How do you balance the need for data-driven decision-making with the need for creativity and innovation in marketing campaigns? 5. How do you ensure consistent brand voice and messaging across multiple channels and touchpoints? ASSUMPTION: Success in this role requires a strong cultural fit, with a focus on innovation, data-driven decision-making, and collaboration. ⚠️ Potential Challenges 1. Market Competition: The sports nutrition and healthy living market is competitive, with established brands and new entrants constantly innovating and adapting their offerings. 2. Budget Constraints: As a mid-sized company, Body & Fit may have budget constraints that limit the scope and scale of marketing campaigns, requiring strategic planning and resource allocation. 3. Data Overload: The role involves managing and analyzing large datasets, which can be overwhelming and time-consuming without proper tools and processes in place. 4. Team Dynamics: Leading a team of specialists with diverse skills and backgrounds can present unique challenges, requiring strong communication, conflict resolution, and team-building skills. ASSUMPTION: Addressing these challenges requires a proactive, strategic approach, with a focus on continuous learning, adaptation, and improvement. 📈 Similar Roles Comparison 1. Role Differences: While this role focuses on paid media strategy and execution, similar roles such as Digital Marketing Manager - Organic Channels or SEO Specialist may focus more on organic traffic and search engine optimization. 2. Industry Context: The sports nutrition and healthy living industry is characterized by a high degree of competition, with a strong focus on innovation, data-driven decision-making, and customer engagement. 3. Career Path Comparison: This role can lead to career advancement within the marketing department or other areas of the business, depending on individual skills, interests, and performance. Similar roles may have different career paths, depending on the specific industry and organization. ASSUMPTION: Understanding the unique aspects of this role and its industry context is crucial for making informed career decisions and maximizing personal growth and development. 📝 Sample Projects 1. Paid Media Campaign Audit: Conduct a comprehensive audit of Body & Fit's existing paid media campaigns, identifying areas for improvement, optimization, and cost savings. 2. New Channel Launch: Develop and execute a strategic plan to launch a new paid media channel, such as TikTok or Pinterest, to reach new audiences and drive growth. 3. Cross-Channel Attribution Analysis: Analyze the performance of paid media channels in relation to other marketing channels, such as email or organic social, to optimize overall marketing strategy and budget allocation. ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, highlighting the importance of data-driven decision-making, continuous improvement, and cross-channel integration. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the key priorities for this role in the first 30, 60, and 90 days? 2. Team Dynamics: How does this role fit into the broader marketing team, and what are the key relationships with other departments? 3. Budget Allocation: How is the marketing budget allocated across different channels and campaigns, and what are the key performance indicators (KPIs) used to measure success? 4. Data-Driven Decision-Making: How does the company use data to inform marketing strategy and campaign optimization? 5. Career Growth: What opportunities are there for career growth and professional development within the marketing department and the broader organization? ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its culture, while providing valuable insights into the expectations and requirements of the position. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: https://careers.glanbia.com/job/Amsterdam-Digital-Marketing-Manager-Paid-Channels-NH-1043GP/1196139701/ 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare for behavioral interview questions, focusing on your problem-solving skills, leadership style, and cultural fit. 4. Research Body & Fit's products, market position, and competition to demonstrate your understanding of the business and industry. 5. Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the position. ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.