Digital Marketing Manager - Paid Channels

📌 Core Information 🔹 Job Title: Digital Marketing Manager - Paid Channels 🔹 Company: Body & Fit 🔹 Location: Amsterdam, Noord-Holland, Netherlands 🔹 Job Type: Hybrid (3 office days per week) 🔹 Category: Marketing 🔹 Date Posted: June 20, 2025 🔹 Experience Level: 5-10 years 🚀 Job Overview Key aspects of this role include: - Developing and executing integrated paid media strategies to drive traffic, conversions, and revenue growth across all channels. - Managing and optimizing media budgets while leading a team of specialists. - Collaborating with internal teams to align messaging and audience strategies across the funnel. - Staying ahead of platform updates, tools, and industry trends to innovate and improve campaign performance. - Identifying opportunities to scale and test new channels or strategies that contribute to sustainable growth. ASSUMPTION: This role requires a strategic and hands-on approach, with a strong focus on data-driven decision making and team leadership. 📋 Key Responsibilities ✅ Paid Media Strategy & Execution: - Develop and execute integrated paid media strategies across Paid Search, Paid Social, Display, and Affiliate channels. - Manage and optimize media budgets to ensure efficient spend and strong ROAS across all channels. - Monitor performance KPIs and deliver regular reporting and insights to key stakeholders. ✅ Team Leadership & Mentoring: - Lead, mentor, and develop a team of paid media specialists, ensuring best practices and performance excellence. - Foster a collaborative and innovative team culture that drives results and supports individual growth. ✅ Cross-Functional Collaboration: - Work closely with creative, analytics, content, and CRM teams to align messaging and audience strategies across the funnel. - Collaborate with other departments to ensure paid media efforts support overall business objectives. ✅ Platform & Industry Expertise: - Stay up-to-date with platform updates, tools, and industry trends to continuously improve campaign performance. - Leverage data and insights to inform strategy and drive innovation in paid media channels. ASSUMPTION: This role requires a deep understanding of performance marketing channels and how they work together across the customer journey. Strong analytical skills and the ability to interpret data, draw insights, and make data-informed decisions are essential. 🎯 Required Qualifications 📚 Education: - Bachelor's degree in Marketing, Business, or a related field. 🕒 Experience: - 5+ years of experience in performance marketing with a strong track record in Paid Search and Paid Social campaign management. - Proven experience in eCommerce or DTC environments. - Demonstrated success in leading a team and managing 6- to 7-figure advertising budgets. 🛠️ Skills: - Required Skills: - Deep understanding of performance marketing channels and how they work together across the customer journey. - Analytical mindset with the ability to interpret data, draw insights, and make data-informed decisions. - Proficiency in advertising platforms (Google Ads, Meta Ads Manager, etc.), analytics tools (Google Analytics, Tableau, Looker etc.), and tracking solutions. - Strong project management skills and the ability to work cross-functionally in a fast-paced environment. - Excellent communication skills - both written and verbal. - Experience with affiliate marketing platforms (e.g., AWIN, TradeTracker, Impact, Partnerize, etc.). 🛠️ Preferred Skills: - Experience with Google Analytics 4. - Familiarity with SQL or other database management systems. - Knowledge of A/B testing and conversion rate optimization. ASSUMPTION: Candidates should have a strong background in performance marketing, with a proven track record in Paid Search and Paid Social campaign management. Experience in eCommerce or DTC environments is essential, as is the ability to lead a team and manage significant advertising budgets. 💰 Compensation & Benefits 💰 Salary Range: €65,000 - €85,000 per year ( Industry standard based on role, experience level, and location. ) 🎁 Benefits: - Staff discount on Body & Fit products. - Blended Working Approach (3 office days per week). - Work From Home allowance and flexibility during the day where possible. - Mental health assistance through OpenUp platform. - Holiday allowance of 8%. - Discount on Dutch health insurance with selected insurance partner. - Travel allowance for commuting from anywhere in the Netherlands. - Healthy snacks, tasty coffee, and tea at the office. - Product tasting sessions in state-of-the-art facilities in Amsterdam. - Opportunity to participate in bicycle and fitness plans. - Regular nutrition and health education courses for all employees. ASSUMPTION: The salary range is based on industry standards for a role of this level, experience, and location. The benefits package is designed to support work-life balance, employee well-being, and professional development. 📌 Applicant Insights 🔍 Company Context 🔍 Industry: Body & Fit operates in the competitive sports nutrition and healthy living market, with a focus on innovative products, expert advice, and world-class service. 🔍 Company Size: Medium-sized (5,001-10,000 employees), with a global presence and a dynamic, fast-paced work environment. 🔍 Founded: 1995, with a rich history in the nutrition industry and a strong market position. 🔍 Company Description: - Body & Fit is a market leader in sports nutrition and healthy living, offering a wide range of products, expert advice, and world-class service. - The company is committed to helping people live fitter and healthier lives, with a focus on innovation, quality, and sustainability. - Body & Fit is part of the Glanbia group, a global nutrition company with a diverse portfolio of brands and ingredients. 🔍 Company Specialties: - Sports nutrition and healthy living products. - Expert advice and world-class service. - Innovation in nutrition and sustainability. - A global presence with a strong market position. 🔍 Company Website: Body & Fit 🔍 ASSUMPTION: Body & Fit is a well-established company with a strong brand and a commitment to innovation, quality, and sustainability. The company's medium size offers a dynamic work environment with opportunities for growth and development. 📊 Role Analysis 📊 Career Level: Mid-career, with opportunities for growth and advancement within the company and the broader industry. 📊 Reporting Structure: This role reports directly to the Head of Digital Marketing, with indirect reporting lines to other department heads as needed for cross-functional projects. 📊 Work Arrangement: Hybrid (3 office days per week), with the option to work from home on non-office days. This arrangement offers flexibility and a good work-life balance. 📊 Growth Opportunities: - Opportunities for career progression within the digital marketing team or other departments. - Potential to take on additional responsibilities and lead larger projects as the team and company grow. - Exposure to a wide range of marketing channels and strategies, fostering continuous learning and development. 📊 ASSUMPTION: This role offers strong growth potential, with opportunities for career progression and skill development within the digital marketing team and the broader organization. 🌍 Location & Work Environment 🌍 Office Type: Modern, collaborative office space in Amsterdam, with state-of-the-art facilities and a focus on employee well-being. 🌍 Office Location(s): Amsterdam, Noord-Holland, Netherlands. 🌍 Geographic Context: - Amsterdam is the capital and most populous city in the Netherlands, with a vibrant cultural scene and a strong focus on sustainability and innovation. - Noord-Holland is the most populous province in the Netherlands, with a diverse range of industries and a strong economy. 🌍 Work Schedule: Hybrid (3 office days per week), with the option to work from home on non-office days. This arrangement offers flexibility and a good work-life balance. 🌍 ASSUMPTION: The Amsterdam office provides a modern, collaborative work environment, with easy access to public transportation and a wide range of cultural and recreational activities. 💼 Interview & Application Insights 💼 Typical Process: 1. Online application review. 2. Phone or video screening. 3. In-depth interviews with the hiring manager and other team members. 4. Final interview with the Head of Digital Marketing or another senior leader. 5. Background and reference checks. 6. Job offer and onboarding. 💼 Key Assessment Areas: - Strategic thinking and problem-solving skills. - Paid media expertise and channel-specific knowledge. - Leadership and team management skills. - Data analysis and interpretation skills. - Cultural fit and alignment with company values. 💼 Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and cultural fit. - Research the company and industry to demonstrate your enthusiasm and understanding of the role and its context. 💼 ASSUMPTION: The interview process is designed to assess your skills, experience, and cultural fit for the role and the organization. Preparation and research are key to success in the application and interview process. 🛠️ Tools & Technologies - Advertising platforms: Google Ads, Meta Ads Manager, etc. - Analytics tools: Google Analytics, Tableau, Looker, etc. - Tracking solutions: Google Tag Manager, etc. - Project management tools: Asana, Trello, etc. - Collaboration tools: Microsoft Office Suite, Google Workspace, etc. 🛠️ ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in performance marketing. Proficiency in these tools is essential for success in the role. 👔 Cultural Fit Considerations 👔 Company Values: - Innovation: Body & Fit is committed to continuous improvement and innovation in its products, services, and marketing strategies. - Quality: The company is dedicated to delivering high-quality products and services that meet the needs of its customers. - Sustainability: Body & Fit is committed to sustainable business practices and a positive impact on the environment and society. - Collaboration: The company fosters a collaborative work environment that values teamwork, communication, and mutual respect. 👔 Work Style: - Dynamic and fast-paced, with a focus on results and continuous improvement. - Collaborative and team-oriented, with a strong emphasis on communication and mutual respect. - Data-driven and analytical, with a focus on data-informed decision making and continuous learning. 👔 Self-Assessment Questions: 1. How do you align with Body & Fit's commitment to innovation and continuous improvement? 2. Describe your experience working in a collaborative, team-oriented environment. 3. How do you approach data analysis and interpretation to inform decision making and strategy? 👔 ASSUMPTION: Cultural fit is essential for success in this role, as it requires strong collaboration, communication, and alignment with the company's values and work style. ⚠️ Potential Challenges ⚠️ Challenge 1: Managing a team of specialists with varying levels of experience and expertise, requiring strong leadership and mentoring skills. ⚠️ Challenge 2: Balancing multiple paid media channels and strategies, with a focus on efficient spend and strong ROAS across all channels. ⚠️ Challenge 3: Keeping up with platform updates, tools, and industry trends, requiring continuous learning and adaptation. ⚠️ Challenge 4: Collaborating effectively with internal teams and stakeholders, with a focus on cross-functional alignment and messaging consistency. 📈 Similar Roles Comparison 📈 Comparison Point 1: This role differs from similar positions in other companies in its focus on a specific brand and product portfolio within the broader sports nutrition and healthy living market. 📈 Comparison Point 2: The role requires a strong understanding of the European market, with a focus on the Dutch and broader European consumer. 📈 Comparison Point 3: This role offers opportunities for career progression within the digital marketing team or other departments, with a strong focus on growth and development. 📈 ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other companies, with a strong focus on brand-specific marketing, regional market expertise, and career growth potential. 📝 Sample Projects 📝 Project Example 1: Developing and executing a cross-channel paid media strategy to launch a new product line, with a focus on driving awareness, traffic, and conversions. 📝 Project Example 2: Optimizing an existing Paid Search campaign to improve ROAS and expand market share in a competitive product category. 📝 Project Example 3: Leading a team to develop and execute a social media influencer marketing campaign to drive brand awareness and engagement among a younger target audience. 📝 ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges in this role, with a focus on strategic thinking, data-driven decision making, and team leadership. ❓ Key Questions to Ask During Interview ❓ Question 1: Can you describe the most significant paid media campaign you've managed, and what was the outcome? ❓ Question 2: How do you approach collaborating with internal teams and stakeholders to ensure messaging consistency and alignment across the funnel? ❓ Question 3: Can you provide an example of a time when you had to adapt your strategy due to a platform update or industry trend? How did you approach this change, and what was the result? ❓ Question 4: How do you ensure the efficient use of media budgets across multiple channels, with a focus on strong ROAS and performance excellence? ❓ Question 5: How do you foster a collaborative and innovative team culture that drives results and supports individual growth? 🛠️ ASSUMPTION: These interview questions are designed to assess your skills, experience, and cultural fit for the role and the organization. Preparation and thoughtful responses are key to success in the interview process. 📌 Next Steps for Applicants 📌 To apply for this position: 1. Submit your application through this link: Apply Now 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and cultural fit. 4. Research the company and industry to demonstrate your enthusiasm and understanding of the role and its context. 5. Follow up with the hiring manager or HR representative after your interview to reiterate your interest in the role and address any remaining questions. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.