📌 Core Information
🔹 Job Title: Digital Marketing Manager (Part-time)
🔹 Company: Four Seasons Hotels and Resorts
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Part-time
🔹 Category: Hospitality
🔹 Date Posted: 2025-05-26
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing strategies to drive revenue and brand preference for the Four Seasons Hotel Ritz Lisbon.
- Managing and optimizing the Hotel's online presence across various platforms to ensure alignment with brand positioning and business objectives.
- Collaborating with internal stakeholders and external agencies to implement digital marketing tactics and monitor performance.
- Analyzing digital performance data and providing insights to inform strategy and improve outcomes.
- Acting as a brand ambassador for Four Seasons and maintaining a strong understanding of the luxury market and trends.
ASSUMPTION: This role requires a proactive approach to digital marketing, strong analytical skills, and the ability to manage multiple projects and stakeholders effectively.
📋 Key Responsibilities
✅ Develop and execute digital marketing strategies to support the Hotel’s commercial goals and drive digital direct room revenue and restaurant and bar revenue.
✅ Oversee and optimize the Hotel’s online presence, ensuring alignment with brand positioning, business objectives, and storytelling across all platforms.
✅ Establish a robust digital performance management process and a forward-looking approach to media planning, ensuring digital opportunities are maximized.
✅ Develop briefs for digital campaigns, oversee paid media content strategy, manage creative trafficking, analyze results, and report on key learnings.
✅ Monitor FS.com performance and identify opportunities for growth in collaboration with the Director of Revenue Management.
✅ Actively engage with Four Seasons Regional Corporate team to optimize results and deliver strategy to improve the Hotel’s Google Brand Penetration Score.
✅ Monitor search volume for Hotels, providing insights on changes and new geo-source opportunities.
✅ Conduct a digital benchmark on a regular basis with key competitors to determine opportunities to improve digital content and solutions.
✅ Monitor online reputation and report sentiment to internal stakeholders.
✅ Participate in departmental PR and Commercial meetings.
ASSUMPTION: This role requires a strong understanding of digital marketing channels, tools, and best practices, as well as the ability to analyze data and make data-driven decisions.
🎯 Required Qualifications
Education: College education required.
Experience: Three to five years of experience as a Digital and Paid Media Specialist or similar role, preferable from the luxury space.
Required Skills:
- Excellent knowledge of social media platforms, best practices, and KPIs.
- Understanding of SEO and web traffic metrics.
- Ability to manage third-party agencies, partners, and vendors.
- Excellent writing, presentation, and communication skills.
- Attention to detail and organization.
- Knowledgeable about Luxury market and trends
- Ability to multi-task effectively, managing multiple projects while being cognizant of deadlines and priorities.
- Proficient in Microsoft Office Applications.
Preferred Skills:
- Proficiency in Adobe Analytics/Google Analytics.
- Experience with Google platforms (e.g., Google Analytics, Google Travel Insights, Google Hotel Insights).
ASSUMPTION: Candidates with experience in luxury hospitality or luxury brand marketing may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (part-time, pro-rated)
Benefits:
- Competitive salary, wages, and a comprehensive benefits package.
- Excellent training and development opportunities.
- Complimentary accommodation at other Four Seasons Hotels and Resorts.
- Complimentary dry cleaning for employee uniforms.
- Complimentary employee meals.
Working Hours: 20 hours per week, with flexibility to work additional hours as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a part-time digital marketing manager role in Lisbon, Portugal.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, with a focus on luxury hotels and resorts.
Company Size: 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and development.
Founded: 1961, with a rich history and established reputation in the luxury hospitality industry.
Company Description:
- Four Seasons Hotels and Resorts is a leading operator of luxury hotels and resorts, with over 120 hotels and resorts in 47 countries.
- The company is committed to perfecting the travel experience through continual innovation and the highest standards of hospitality.
- Four Seasons consistently ranks among the world's best hotels and most prestigious brands in reader polls, traveler reviews, and industry awards.
Company Specialties:
- The world's leading operator of luxury hotels and resorts
Company Website: http://www.fourseasons.com
ASSUMPTION: Four Seasons Hotels and Resorts is a well-established and respected brand in the luxury hospitality industry, with a strong global presence and a commitment to excellence in all aspects of its operations.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the company.
Reporting Structure: This role reports directly to the Commercial Director and Director of Public Relations.
Work Arrangement: Part-time, on-site, with flexibility to work additional hours as needed.
Growth Opportunities:
- Progression to a full-time role or a similar role in another Four Seasons property.
- Expansion of responsibilities within the digital marketing department.
- Opportunities to work on global marketing campaigns and collaborate with other Four Seasons properties.
ASSUMPTION: This role offers a unique opportunity to gain experience in digital marketing within the luxury hospitality industry and to grow professionally within a large and established organization.
🌍 Location & Work Environment
Office Type: Upscale, luxury hotel setting with a focus on elegance, comfort, and exceptional service.
Office Location(s): Four Seasons Hotel Ritz Lisbon, Rua Rodrigo da Fonseca 88, 1099-050 Lisbon, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people.
- The city is known for its rich history, vibrant culture, and beautiful architecture.
- Lisbon offers a high quality of life, with a mild climate, affordable cost of living, and a strong sense of community.
Work Schedule: Flexible, with a focus on results and the ability to work independently.
ASSUMPTION: The work environment at Four Seasons Hotel Ritz Lisbon is professional, collaborative, and focused on delivering exceptional guest experiences.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the Human Resources department.
- In-person or video interview with the Commercial Director and Director of Public Relations.
- Background check and reference check.
- Job offer and onboarding.
Key Assessment Areas:
- Digital marketing skills and experience.
- Analytical skills and data-driven decision-making.
- Communication and presentation skills.
- Cultural fit and alignment with Four Seasons values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills.
- Be prepared to discuss your understanding of the luxury hospitality industry and Four Seasons brand.
- Demonstrate your ability to analyze data and make data-driven decisions.
- Showcase your creativity and strategic thinking in your approach to digital marketing.
ATS Keywords: Digital Marketing, Paid Media, SEO, Social Media, Analytics, Reporting, Luxury Hospitality, Four Seasons, Brand Management, Campaign Development, Google Analytics, Adobe Analytics
ASSUMPTION: The application process for this role is competitive, and candidates with relevant digital marketing experience and a strong understanding of the luxury hospitality industry will have the best chances of success.
🛠️ Tools & Technologies
- Google Analytics
- Adobe Analytics
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- SEO tools (e.g., SEMrush, Ahrefs)
- Paid media platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency in using them.
👔 Cultural Fit Considerations
Company Values:
- Embracing Change
- We are Luxury
- Committed to Excellence
- We Care
- We Do It Right
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering exceptional guest experiences
- Adaptable and responsive to change
- Attentive to detail and committed to maintaining high standards
Self-Assessment Questions:
- How do you embody Four Seasons' commitment to luxury and excellence in your approach to digital marketing?
- How do you stay up-to-date with the latest trends and best practices in digital marketing, particularly within the luxury hospitality industry?
- How do you balance the need for creativity and innovation in digital marketing with the requirement to maintain brand consistency and adherence to brand guidelines?
ASSUMPTION: Candidates who demonstrate a strong understanding of Four Seasons' values and a commitment to delivering exceptional guest experiences will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders effectively.
- Keeping up with the latest trends and best practices in digital marketing, particularly within the luxury hospitality industry.
- Balancing the need for creativity and innovation in digital marketing with the requirement to maintain brand consistency and adherence to brand guidelines.
- Working in a fast-paced and dynamic environment, with the ability to adapt to change and respond to new opportunities and challenges.
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to digital marketing, and a commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager role in another luxury hospitality company, but may offer more opportunities for growth and development within a larger organization.
- Compared to a similar role in a non-luxury hospitality company, this role may require a stronger focus on brand management and maintaining brand consistency across digital channels.
- Career progression in this role may involve moving to a full-time position or taking on additional responsibilities within the digital marketing department.
ASSUMPTION: Candidates should research the luxury hospitality industry and Four Seasons Hotels and Resorts specifically to gain a better understanding of the unique opportunities and challenges presented by this role.
📝 Sample Projects
- Developing and executing a digital marketing campaign to promote a new restaurant or bar opening at the Four Seasons Hotel Ritz Lisbon.
- Conducting a digital benchmark analysis of key competitors in the luxury hospitality industry to identify opportunities to improve digital content and solutions.
- Analyzing digital performance data to inform strategy and improve outcomes for a specific marketing channel or campaign.
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, and may not be exhaustive or representative of all potential projects.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall digital marketing strategy for the Four Seasons Hotel Ritz Lisbon?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the Commercial Director and Director of Public Relations support the Digital Marketing Manager in this role?
- What opportunities are there for growth and development within the digital marketing department and the company as a whole?
- How does Four Seasons Hotels and Resorts approach brand management and consistency across digital channels?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the opportunities for growth and development, and may not be exhaustive or representative of all potential questions.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills.
- Prepare for your interview by researching the luxury hospitality industry and Four Seasons Hotels and Resorts specifically.
- Follow up with the Human Resources department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
