📌 Core Information
🔹 Job Title: Digital Marketing Manager – Programmatic
🔹 Company: Mochi Health
🔹 Location: San Francisco, CA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Expanding Mochi Health's online marketing efforts via programmatic advertising
- Managing digital advertising campaigns to achieve numeric conversion goals
- Collaborating with the marketing team on integrated campaigns and advertising strategy
- Working with design and brand to fulfill creative asset needs
- Partnering with analytics to evaluate campaign performance and assess testing results
ASSUMPTION: This role requires a strong background in programmatic advertising and digital marketing to drive successful campaigns and achieve customer acquisition goals.
📋 Key Responsibilities
✅ Expand Mochi’s existing online marketing efforts via programmatic advertising
✅ Build and manage the execution, optimization, and reporting of digital advertising campaigns to achieve numeric conversion goals at or below the target customer acquisition cost.
✅ Collaborate with the rest of the marketing team on the marketing mix, integrated campaigns, and an overall coordinated advertising strategy.
✅ Work with design and brand to fulfill creative asset needs.
✅ Partner with analytics to evaluate ongoing campaign performance, including questions of attribution, and assess the results of creative or other testing
ASSUMPTION: The role requires a high level of organization, attention to detail, and strong communication skills to effectively manage campaigns and collaborate with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years' experience in a performance-driven role with a proven track record planning and executing digital marketing campaigns. Proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies preferred
Required Skills:
- Expertise in programmatic advertising and digital marketing
- Knowledge of ad networks, DSPs, RTB platforms, DMPs, audience targeting, and online measurement
- Fluency in media research/analytics and consumer trends
- Excellent communication skills
- Bias toward action and high velocity of experimentation to develop learning that improve performance
Preferred Skills:
- Experience with remarketing and advanced targeting tactics
- Familiarity with CRM and site retargeting
ASSUMPTION: Candidates with experience in the healthcare industry or a strong understanding of healthcare marketing trends may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $125,000 - $200,000 (This range is inclusive of base salary only and does not include equity and benefits)
Benefits:
- Comprehensive Health coverage – Medical, dental, and vision insurance
- Financial Security – 401(k) with company matching and fully covered life insurance
- Time to Recharge – Unlimited PTO, generous company holidays, and flexibility to take the time you need
- Wellness First – Group activities, mindfulness sessions, and other perks to support your well-being
- Connection & Community – Team lunches, office hangouts, and offsite meetups to build meaningful relationships
- High-Impact Work – Shape the future of digital healthcare at a pivotal moment in our growth
- Competitive Compensation – Top-tier salary and a generous equity package
- Fast-Paced & Exciting – Join a hypergrowth team that moves fast and builds with purpose
- World-Class Team – Work alongside top engineers, product leaders, and operators in a high-performance environment
- Prime Location – Enjoy a vibrant workspace in downtown San Francisco
- In Office Perks – Unlimited espresso & matcha, breakfast and lunch, 5 days a week!
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is inclusive of base salary only and does not include equity and benefits. The actual compensation may vary based on factors such as job-related skills, experience, relevant education or training, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Mochi Health operates in the healthcare industry, specifically focusing on weight loss and obesity medicine. The company is at the forefront of telehealth and personalized, clinically-backed weight care solutions.
Company Size: Mochi Health is a mid-sized company with 51-200 employees. This size allows for a more intimate work environment and the opportunity to make a significant impact on the company's growth and success.
Founded: Mochi Health was founded in 2022, making it a relatively new but rapidly growing startup in the healthcare space.
Company Description:
- Mochi Health is a pioneering force in obesity medicine, dedicated to building personalized, clinically-backed weight care solutions.
- The company offers one-on-one virtual care and proven pharmaceutical treatments, connecting patients with board-certified providers, dietitians, and a support team around the clock.
- Mochi Health's best-in-class telehealth platform is designed to make care accessible to patients whenever and wherever they need it.
Company Specialties:
- Weight loss and obesity medicine
- Telehealth and virtual care
- Personalized, clinically-backed weight care solutions
Company Website: https://bit.ly/join-mochi-homepage
ASSUMPTION: Mochi Health's focus on personalized care and innovative technology sets it apart in the healthcare industry, offering applicants a unique opportunity to grow and make a significant impact in the company's success.
📊 Role Analysis
Career Level: This role is a mid-level management position, requiring a balance of strategic thinking, hands-on campaign management, and team collaboration.
Reporting Structure: The Digital Marketing Manager – Programmatic reports directly to Mochi’s Head of Growth and oversees the execution, optimization, and reporting of digital advertising campaigns.
Work Arrangement: This is an on-site, full-time position with a flexible work schedule that allows for a healthy work-life balance.
Growth Opportunities:
- As Mochi Health continues to grow, there may be opportunities for the Digital Marketing Manager – Programmatic to take on additional responsibilities or move into a more senior role.
- The company's fast-paced environment offers ample opportunities for professional development and career advancement.
ASSUMPTION: The Digital Marketing Manager – Programmatic role is well-suited for candidates seeking to grow their careers in digital marketing and programmatic advertising within a dynamic and innovative healthcare company.
🌍 Location & Work Environment
Office Type: Mochi Health's office is located in downtown San Francisco, offering a vibrant and dynamic work environment.
Office Location(s): 161 Natoma St, San Francisco, California 94105, US
Geographic Context:
- San Francisco is a major tech hub and offers a diverse range of cultural, recreational, and dining opportunities.
- The city's mild Mediterranean climate makes it an attractive place to live and work year-round.
- Mochi Health's office is centrally located, providing easy access to public transportation and nearby amenities.
Work Schedule: The Digital Marketing Manager – Programmatic position follows a standard full-time work schedule, with flexibility for remote work as needed.
ASSUMPTION: Mochi Health's office environment fosters collaboration, creativity, and innovation, providing an ideal setting for the Digital Marketing Manager – Programmatic to thrive and make a significant impact on the company's growth.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Head of Growth to discuss the role, responsibilities, and career growth opportunities
- Skills assessment or case study to evaluate problem-solving and strategic thinking abilities
- Final interview with key stakeholders to discuss the role and make a hiring decision
Key Assessment Areas:
- Programmatic advertising expertise and digital marketing knowledge
- Campaign management and optimization skills
- Communication and collaboration abilities
- Problem-solving and strategic thinking
Application Tips:
- Highlight your relevant experience in programmatic advertising and digital marketing campaigns
- Tailor your resume and cover letter to emphasize your qualifications for this specific role
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and collaboration skills
- Research Mochi Health's company culture and values to demonstrate your fit with the organization
ATS Keywords: Programmatic advertising, digital marketing, campaign management, customer acquisition, customer acquisition cost, media research, analytics, consumer trends, experimentation, dynamic creative, CRM
ASSUMPTION: Mochi Health's interview process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the organization. Successful applicants will demonstrate a strong understanding of programmatic advertising and digital marketing, as well as excellent communication and collaboration skills.
🛠️ Tools & Technologies
- Ad networks, DSPs, and RTB platforms (e.g., Google Display & Video 360, The Trade Desk, AppNexus)
- DMPs (e.g., Adobe Audience Manager, Oracle BlueKai)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Digital Marketing Manager – Programmatic will be expected to have a strong working knowledge of industry-standard tools and technologies, as well as the ability to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Innovation and continuous improvement
- Collaboration and teamwork
- Accountability and results-driven
- Empathy and compassion
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you passionate about making a positive impact in the healthcare industry?
- Do you have strong analytical skills and a data-driven approach to decision-making?
- Are you an effective communicator and collaborator, able to work well with diverse teams?
- Do you have a proven track record of success in programmatic advertising and digital marketing campaigns?
ASSUMPTION: Mochi Health values candidates who are passionate about their mission, results-driven, and able to thrive in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- The role may require working with tight deadlines and managing multiple campaigns simultaneously
- Mochi Health is a rapidly growing startup, which can present unique challenges and opportunities
- The healthcare industry is subject to regulatory changes and compliance requirements, which may impact the role's responsibilities
- The role may require occasional travel to industry events or conferences
ASSUMPTION: The Digital Marketing Manager – Programmatic role presents both exciting opportunities and potential challenges, requiring a proactive, adaptable, and results-driven candidate to succeed.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Programmatic Advertising Manager position in other industries, but with a focus on the unique aspects of healthcare marketing and telehealth
- Compared to other digital marketing roles, this position requires a strong understanding of programmatic advertising and a proven track record in managing digital advertising campaigns
- Career progression in this role could lead to senior marketing positions, such as Director of Marketing or Vice President of Marketing, within the healthcare industry or other related fields
ASSUMPTION: The Digital Marketing Manager – Programmatic role offers a unique opportunity to grow and develop within the dynamic and innovative healthcare industry, with potential career advancement in marketing or related fields.
📝 Sample Projects
- Developing and executing a targeted programmatic advertising campaign to drive customer acquisition and reduce customer acquisition cost
- Collaborating with the marketing team to create and optimize integrated campaigns that leverage multiple channels and touchpoints
- Analyzing campaign performance data to identify trends, optimize targeting, and improve overall campaign effectiveness
ASSUMPTION: The Digital Marketing Manager – Programmatic will be responsible for a wide range of projects, requiring strong analytical, strategic, and communication skills to drive successful campaign outcomes.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Mochi Health support the professional development and growth of its employees?
- What are the biggest challenges facing the marketing team, and how can this role help address them?
- How does Mochi Health approach work-life balance and employee well-being?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://job-boards.greenhouse.io/mochihealth/jobs/4623283008
- Tailor your resume and cover letter to highlight your relevant experience in programmatic advertising and digital marketing campaigns
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and collaboration skills
- Research Mochi Health's company culture and values to demonstrate your fit with the organization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
