📌 Core Information
🔹 Job Title: Digital Marketing Manager – Programmatic
🔹 Company: Mochi Health
🔹 Location: San Francisco, CA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site (5 days/week)
🚀 Job Overview
Key aspects of this role include:
- Expanding Mochi’s existing online marketing efforts via programmatic advertising
- Managing digital advertising campaigns to achieve numeric conversion goals
- Collaborating with cross-functional teams to create integrated campaigns
- Partnering with analytics to evaluate campaign performance and assess testing results
ASSUMPTION: This role requires a strong background in programmatic advertising and digital marketing to drive successful campaigns and achieve desired outcomes.
📋 Key Responsibilities
✅ Expand Mochi’s existing online marketing efforts via programmatic advertising
✅ Build and manage the execution, optimization, and reporting of digital advertising campaigns to achieve numeric conversion goals at or below the target customer acquisition cost
✅ Collaborate with the rest of the marketing team on the marketing mix, integrated campaigns, and an overall coordinated advertising strategy
✅ Work with design and brand to fulfill creative asset needs
✅ Partner with analytics to evaluate ongoing campaign performance, including questions of attribution, and assess the results of creative or other testing
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple campaigns and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years' experience in a performance-driven role with a proven track record planning and executing digital marketing campaigns. Proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies preferred
Required Skills:
- Expertise in programmatic advertising and digital marketing
- Fluency in media research/analytics and consumer trends
- Excellent communication skills
- Bias toward action and high velocity of experimentation
Preferred Skills:
- Experience with the ecosystem of ad networks, DSPs, and other real-time bidding (RTB) platforms, DMPs, audience targeting, and technology
- Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword, contextual, affinity, and look-a-like audience targeting
ASSUMPTION: A strong understanding of the ad ecosystem and programmatic advertising is crucial for success in this role. Relevant certifications or additional training in digital marketing may also be beneficial.
💰 Compensation & Benefits
Salary Range: $125,000 - $200,000 per year
Benefits:
- Comprehensive Health Coverage
- Financial Security
- Time to Recharge
- Wellness First
- Daily Fuel
- Connection & Community
- High-Impact Work
- Competitive Compensation
- World-Class Team
- Profitable & Explosive Growth
Working Hours: Full-time, 40 hours per week, with flexible hours and unlimited PTO
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the San Francisco Bay Area. Actual compensation may vary based on factors such as job-related skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Mochi Health operates in the healthcare industry, specifically focusing on obesity medicine and weight loss solutions. The company is well-positioned to capitalize on the growing demand for personalized, clinically-backed weight care solutions.
Company Size: Mochi Health has 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration.
Founded: Mochi Health was founded in 2022, making it a relatively new but rapidly growing startup in the healthcare space.
Company Description:
- Mochi Health is a pioneering force in obesity medicine, dedicated to building personalized, clinically-backed weight care solutions.
- The company offers one-on-one virtual care and proven pharmaceutical treatments to empower patients with unique weight loss plans.
- Mochi Health's best-in-class telehealth platform makes care accessible to patients whenever and wherever they need it.
Company Specialties:
Company Website: https://bit.ly/join-mochi-homepage
ASSUMPTION: Mochi Health's focus on personalized care and innovative solutions positions it as a strong competitor in the growing obesity medicine market.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 5+ years of experience in digital marketing and programmatic advertising.
Reporting Structure: The Digital Marketing Manager – Programmatic reports directly to Mochi’s Head of Growth.
Work Arrangement: This is an on-site role with a requirement to work 5 days a week at the company's headquarters in San Francisco, CA.
Growth Opportunities:
- As Mochi Health continues to grow, there may be opportunities for the Digital Marketing Manager – Programmatic to take on additional responsibilities or move into a leadership role.
- The company's focus on innovation and personalized care may present unique growth opportunities in the obesity medicine space.
ASSUMPTION: The Digital Marketing Manager – Programmatic role offers a unique opportunity to drive growth and innovation in the obesity medicine industry while working for a mission-driven company.
🌍 Location & Work Environment
Office Type: Mochi Health's headquarters is a vibrant, downtown San Francisco location with a modern, collaborative work environment.
Office Location(s): 161 Natoma St, San Francisco, California 94105, US
Geographic Context:
- San Francisco is a major tech hub with a thriving job market and numerous networking opportunities.
- The city offers a diverse range of cultural attractions, dining options, and outdoor activities.
- Mochi Health's office is conveniently located near public transit, great coffee shops, and other amenities.
Work Schedule: The Digital Marketing Manager – Programmatic role requires working 40 hours per week, with flexible hours and unlimited PTO.
ASSUMPTION: Working in San Francisco offers numerous benefits, including a dynamic job market, diverse cultural experiences, and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Head of Growth
Key Assessment Areas:
- Digital marketing and programmatic advertising expertise
- Campaign management and optimization skills
- Communication and collaboration abilities
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant experience and achievements in digital marketing and programmatic advertising.
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements.
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and collaboration skills.
ATS Keywords: Digital Marketing, Programmatic Advertising, Campaign Management, Performance Marketing, Ad Networks, DSPs, Audience Targeting, Online Measurement, Remarketing, Communication Skills, Problem-Solving, Self-Starter, Startup Environment, Analytics, Creative Asset Management, Attribution
ASSUMPTION: Mochi Health's hiring process is designed to assess candidates' skills and cultural fit, with a focus on digital marketing and programmatic advertising expertise.
🛠️ Tools & Technologies
- Ad networks and DSPs (e.g., Google Ads, Facebook Ads, The Trade Desk, AppNexus)
- Programmatic advertising platforms (e.g., Adform, MediaMath, Amobee)
- Data management platforms (DMPs) (e.g., Oracle BlueKai, Adobe Audience Manager)
- Analytics tools (e.g., Google Analytics, Mixpanel, Amplitude)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role. Candidates should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Innovation and continuous improvement
- Collaboration and teamwork
- Empowerment and accountability
Work Style:
- Fast-paced and dynamic startup environment
- Data-driven decision-making
- Cross-functional collaboration
- Strong focus on patient outcomes and satisfaction
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic startup environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you enjoy collaborating with cross-functional teams to achieve shared goals?
- Are you passionate about improving patient outcomes and empowering individuals to take control of their health?
ASSUMPTION: Mochi Health values candidates who are passionate about its mission, comfortable working in a fast-paced startup environment, and committed to delivering exceptional patient care.
⚠️ Potential Challenges
- The Digital Marketing Manager – Programmatic role requires a strong understanding of the ad ecosystem and programmatic advertising, which may present a learning curve for candidates without extensive experience in these areas.
- Mochi Health is a growing startup, which may result in a fast-paced and sometimes unpredictable work environment.
- The role requires managing multiple campaigns and stakeholders, which can be challenging and time-consuming.
- San Francisco has a high cost of living, which may impact the overall compensation package and quality of life for employees.
ASSUMPTION: While there may be challenges associated with this role, the opportunity to drive growth and innovation in the obesity medicine industry, coupled with Mochi Health's strong company culture and benefits package, makes it an attractive career opportunity.
📈 Similar Roles Comparison
- This role is unique in its focus on programmatic advertising within the obesity medicine industry. Similar roles may be found in other healthcare or digital marketing organizations, but none with the same combination of mission, culture, and growth potential as Mochi Health.
- The Digital Marketing Manager – Programmatic role requires a strong understanding of the ad ecosystem and programmatic advertising, as well as experience managing digital marketing campaigns. Similar roles may require additional skills or have different focuses, such as brand marketing or social media management.
- Career progression in this role may involve moving into a leadership position within Mochi Health's marketing department or transitioning into a related role within the company, such as a product marketing manager or clinical operations manager.
ASSUMPTION: The Digital Marketing Manager – Programmatic role at Mochi Health offers a unique opportunity to drive growth and innovation in the obesity medicine industry, with a clear path for career progression within the company.
📝 Sample Projects
- Developing and executing a programmatic advertising campaign to drive patient acquisition and brand awareness for Mochi Health's weight loss services
- Analyzing campaign performance data to optimize targeting, bidding strategies, and creative assets, resulting in a 20% increase in conversion rates and a 15% reduction in cost per acquisition
- Collaborating with cross-functional teams to create integrated marketing campaigns that leverage programmatic advertising, social media, email marketing, and content marketing to drive patient engagement and retention
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available to the Digital Marketing Manager – Programmatic at Mochi Health, from campaign development and optimization to cross-functional collaboration and strategic planning.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Mochi Health approach cross-functional collaboration and decision-making?
- What are the most significant challenges facing the obesity medicine industry, and how does Mochi Health plan to address them?
- How does Mochi Health support the professional development and growth of its employees?
- What is the company's long-term vision for expansion and growth, and how does this role contribute to that vision?
ASSUMPTION: Asking these questions will help you better understand Mochi Health's company culture, growth plans, and the role's fit within the organization's long-term vision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Mochi Health's careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing and programmatic advertising
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and collaboration skills
- If selected for an interview, be ready to discuss your approach to campaign management, optimization, and analytics
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
