📌 Core Information
🔹 Job Title: Digital Marketing Manager (Remote)
🔹 Company: Serasa Experian
🔹 Location: Schaumburg, Illinois, United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Leading the digital marketing plan for Experian Automotive
- Collaborating with cross-functional teams to develop and execute digital marketing strategies
- Managing the website, SEO, SEM, social media, email marketing, and content marketing
- Analyzing performance metrics to optimize digital marketing campaigns
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in digital marketing to drive results and improve user experience across multiple digital channels.
📋 Key Responsibilities
✅ Develop and execute the digital marketing plan for Experian Automotive
✅ Manage the website, including updates, maintenance, and content creation
✅ Develop and implement SEO strategies to maximize organic traffic
✅ Manage SEM, PPC, and social media campaigns to maximize ROI
✅ Create and execute email marketing campaigns using Eloqua
✅ Develop content marketing assets and distribution plans
✅ Analyze digital channel performance and optimize campaigns based on insights
✅ Track marketing qualified leads (MQLs) through the sales funnel
✅ Identify creative growth strategies and optimize spend based on digital insights
ASSUMPTION: This role requires a hands-on approach to digital marketing, with a focus on data-driven decision making and continuous improvement.
🎯 Required Qualifications
Education: Undergraduate degree in Marketing or equivalent work experience
Experience: At least 10 years of work experience in a marketing department working in the digital space
Required Skills:
- Proven knowledge of Eloqua, Salesforce.com, Content Management Systems, and social media platforms
- Strong analytical skills
- Proficient in Microsoft Excel and PowerPoint
- Ability to work effectively in a team-oriented atmosphere
Preferred Skills:
- Experience in the automotive industry
- Fluency in additional languages
ASSUMPTION: Candidates with a strong background in digital marketing and a proven track record of driving results are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Digital Marketing Manager with 10+ years of experience in the United States)
Benefits:
- Lucrative overachievement plan
- Experian Elite – Annual trip for top performers
- 15 days of vacation accrual annually, five sick days, two volunteer days
- Wellness plans, online discounts, employee discounts, pet insurance, and more
- Employee stock purchase program and 401K matching with immediate vesting
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Manager with 10+ years of experience in the United States. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services, specifically focused on credit, authentication, and fraud prevention
Company Size: 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 1960 (as a division of Experian, the company was founded in 1960, and Serasa Experian was established in 1970)
Company Description:
- Serasa Experian is a Datatech company, leading global solutions for risk and opportunity analysis with a focus on credit, authentication, and fraud prevention
- Presence in 30 countries, with almost 5,000 employees in Brazil
- Recognized as a Great Place to Work, with a diverse and inclusive work environment
Company Specialties:
- Credit
- Authentication
- Fraud prevention
- Agribusiness
- Score
- Technology
- AI
- Entrepreneurship
- Marketing
- Business
- Finances
Company Website: www.serasaexperian.com.br
ASSUMPTION: Serasa Experian's global presence and diverse portfolio of services provide opportunities for candidates to grow both personally and professionally within the organization.
📊 Role Analysis
Career Level: Mid-level to senior, with the opportunity for growth and advancement within the marketing department
Reporting Structure: Reports directly to the Head of Marketing, Experian Automotive
Work Arrangement: Remote (solely), with the flexibility to work from anywhere within the United States
Growth Opportunities:
- Potential to lead and mentor junior marketing team members
- Opportunities to collaborate with cross-functional teams and gain exposure to different aspects of the business
- Chance to work on high-impact projects and contribute to the company's overall success
ASSUMPTION: This role offers a unique opportunity for candidates to apply their digital marketing expertise to drive results and make a significant impact on the company's growth.
🌍 Location & Work Environment
Office Type: Remote (solely), with no physical office location required
Office Location(s): Schaumburg, Illinois, United States (Remote)
Geographic Context:
- Schaumburg is a suburb of Chicago, offering a mix of urban and suburban living
- Close proximity to Chicago's amenities, including cultural attractions, dining, and entertainment
- Access to major transportation hubs, including O'Hare International Airport
Work Schedule: Full-time (40 hours per week), with the flexibility to work remotely and manage personal time effectively
ASSUMPTION: The remote work arrangement provides candidates with the flexibility to balance work and personal responsibilities while maintaining a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Head of Marketing, Experian Automotive
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Analytical skills and data-driven decision making
- Collaboration and teamwork
- Adaptability and problem-solving skills
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and how your skills align with the required qualifications
- Prepare examples of your work, such as successful digital marketing campaigns or SEO strategies, to showcase during the interview
ATS Keywords: Digital Marketing, SEO, SEM, PPC, Social Media, Email Marketing, Content Marketing, Analytics, Eloqua, Salesforce.com, CMS, Marketing Qualified Leads (MQLs), ROI, Growth Strategies
ASSUMPTION: The interview process will focus on assessing the candidate's digital marketing expertise, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Eloqua
- Salesforce.com
- Content Management Systems (CMS)
- Social media platforms (LinkedIn, Twitter, Facebook)
- Microsoft Excel and PowerPoint
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage digital marketing campaigns and analyze performance metrics.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Customer focus
- Collaboration
- Diversity and inclusion
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and proactive
Self-Assessment Questions:
- Do you have a proven track record of driving results in digital marketing campaigns?
- Are you comfortable working in a remote, team-oriented atmosphere?
- Do you possess strong analytical skills and a data-driven mindset?
ASSUMPTION: Candidates who align with Serasa Experian's company values and work style are more likely to succeed in this role and contribute to the organization's overall success.
⚠️ Potential Challenges
- Managing multiple digital marketing channels and campaigns simultaneously
- Adapting to a remote work environment and collaborating with team members virtually
- Keeping up with the latest trends and best practices in digital marketing
- Balancing the need for data-driven decision making with the need for quick execution and agility
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike other digital marketing roles, this position focuses specifically on the automotive industry and requires a deep understanding of its unique challenges and opportunities
- Serasa Experian's global presence and diverse portfolio of services provide opportunities for candidates to grow both personally and professionally within the organization
- This role offers a unique opportunity to apply digital marketing expertise to drive results and make a significant impact on the company's growth
ASSUMPTION: Candidates should consider how their skills and experience align with the unique aspects of this role and the company's culture before applying.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy to improve organic traffic by 20% within the first six months
- Managing a successful PPC campaign, resulting in a 15% increase in conversions and a 10% reduction in cost per acquisition
- Creating and distributing engaging content marketing assets, leading to a 30% increase in social media engagement and a 20% increase in website traffic
ASSUMPTION: These sample projects demonstrate the types of initiatives and campaigns the Digital Marketing Manager may be responsible for executing in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments, such as product marketing and cross-BU digital teams?
- What are the most significant challenges facing the digital marketing team currently, and how can this role address them?
- What opportunities are there for professional growth and development within the marketing department?
- How does Serasa Experian support work-life balance for its remote employees?
ASSUMPTION: Asking these questions will help candidates better understand the role's expectations, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant digital marketing experience and achievements
- Tailor your cover letter to demonstrate your understanding of the role and how your skills align with the required qualifications
- Prepare examples of your work, such as successful digital marketing campaigns or SEO strategies, to showcase during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
