Digital Marketing Manager (Remote)

📌 Core Information

🔹 Job Title: Digital Marketing Manager (Remote)

🔹 Company: BioDuro

🔹 Location: United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 17, 2025

🔹 Experience Level: Mid-Senior Level (2-5 years)

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing global digital marketing strategies
• Managing and optimizing the corporate website for user experience, SEO, and lead generation
• Driving SEO/SEM strategy and campaign performance analysis
• Collaborating with cross-functional teams to identify target audiences and develop persona-based marketing initiatives
• Implementing lead nurturing workflows, CRM integration, and contact segmentation

ASSUMPTION: This role requires a strong blend of strategic thinking, technical skills, and content understanding, particularly within the life sciences and pharmaceutical services sector.

📋 Key Responsibilities

✅ Develop and own the global digital marketing strategy aligned with business goals

✅ Collaborate with marketing and scientific teams to identify target audiences and develop persona-based marketing initiatives

✅ Manage and optimize the corporate website for user experience, SEO, and lead generation & conversion

✅ Drive SEO/SEM strategy, including keyword planning, content optimization, and backlink building

✅ Analyze data from Google Analytics, website traffic, CRM, and campaign performance to identify industry trends and user behavior

✅ Translate analytical findings into actionable insights and business recommendations for cross-functional teams

✅ Provide monthly reports and strategic recommendations to optimize ROI and guide future marketing decisions

✅ Implement lead nurturing workflows, CRM integration, and contact segmentation

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data-driven analysis to achieve marketing objectives.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Life Sciences, or a related field; advanced degree a plus.

Experience: 3+ years of digital marketing experience, preferably in the CRO/CDMO, biotech, or life sciences sector.

Required Skills:

• Proven experience in B2B digital campaign management and lead generation
• Strong knowledge of SEO, Google Ads, WordPress, and email marketing platforms
• Proficiency in Salesforce, Google Analytics, and marketing automation tools
• Excellent communication, project management, and analytical skills
• Ability to translate complex scientific services into clear, engaging marketing content
• Comfortable working in a remote, fast-paced, global team environment

Preferred Skills:

• Bi-lingual in English and Chinese

ASSUMPTION: Candidates should have a strong foundation in digital marketing, with a focus on B2B campaigns and lead generation within the life sciences sector.

💰 Compensation & Benefits

Salary Range: $80,000 - $115,000 (Depending on Experience)

Benefits:

• Full Health Benefits
• Paid Vacation
• Paid Sick Leave
• Aggressive Bonus Structure
• Market-Competitive Salaries
• Employee Engagement Events
• Community Outreach Events

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for digital marketing managers with 2-5 years of experience in the life sciences sector.

📌 Applicant Insights

🔍 Company Context

Industry: BioDuro is a leading Contract Research, Development, and Manufacturing Organization (CRDMO) with over 2,200 employees and 7 global facilities. They provide integrated solutions and exceptional services to clients for challenging preclinical and clinical trial projects.

Company Size: BioDuro has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: BioDuro was founded in 1996 and has since grown into a premier CRDMO with capabilities spanning Drug Discovery, Development, and Manufacturing.

Company Description:

• BioDuro is one of the premier CRDMOs globally, with US headquarters in Irvine, CA
• Their 7 global facilities provide integrated solutions and exceptional services to clients for challenging preclinical and clinical trial projects
• BioDuro's capabilities span Drug Discovery, Development, and Manufacturing, making it a leading partner of choice

Company Specialties:

• Discovery Chemistry
• Integrated Services
• Discovery Biology
• Protein Expression and Purification
• Assay Development
• DMPK
• Drug Safety Evaluation
• Analytical Development
• Formulation Development
• cGMP Drug Product Manufacturing
• In Vivo Oncology
• In Vitro Oncology
• Immunooncology

Company Website: www.bioduro.com

ASSUMPTION: BioDuro's extensive experience and global presence make it an attractive employer for digital marketing professionals seeking to grow their careers in the life sciences sector.

📊 Role Analysis

Career Level: Mid-Senior Level (2-5 years)

Reporting Structure: Reports directly to the Chief Marketing Officer

Work Arrangement: Remote (Solely)

Growth Opportunities:

• Potential for career advancement within the marketing department or broader organization
• Opportunities to work on diverse projects and collaborate with cross-functional teams
• Chance to develop skills in a fast-paced, global team environment

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and collaborative work environment.

🌍 Location & Work Environment

Office Type: Remote (Solely)

Office Location(s): United States

Geographic Context:

• The United States offers a diverse range of work environments, from bustling cities to quiet suburbs
• Remote work allows for flexibility and the ability to work from various locations
• The life sciences industry in the US is thriving, with numerous opportunities for growth and innovation

Work Schedule: Full-time (40 hours per week)

ASSUMPTION: The remote work arrangement provides flexibility and the ability to work from various locations within the United States.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager and/or team members
• Final interview with senior leadership

Key Assessment Areas:

• Digital marketing skills and experience
• Understanding of the life sciences sector and target audiences
• Ability to analyze data and derive actionable insights
• Communication and project management skills

Application Tips:

• Highlight relevant digital marketing experience and achievements
• Tailor your resume and cover letter to emphasize skills and experience relevant to this role
• Prepare for behavioral and situational interview questions focused on digital marketing scenarios

ATS Keywords: Digital Marketing, SEO, SEM, Website Management, Lead Generation, Content Optimization, Google Analytics, Salesforce, Email Marketing, Project Management, Analytical Skills, B2B Campaign Management, CRM Integration, User Experience, Backlink Building, Communication Skills

ASSUMPTION: Applicants should tailor their application materials to emphasize relevant skills and experience, and prepare for interviews focused on digital marketing scenarios and data-driven decision-making.

🛠️ Tools & Technologies

• SEO/SEM tools (e.g., Google Ads, SEMrush, Ahrefs)
• Website management platforms (e.g., WordPress)
• Email marketing platforms (e.g., Mailchimp, HubSpot)
• CRM software (e.g., Salesforce)
• Analytics tools (e.g., Google Analytics)
• Marketing automation tools (e.g., Marketo, Pardot)

ASSUMPTION: Proficiency in relevant digital marketing tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Accountability
• Respect
• Tenacity
• Results
• Integrity

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible in a fast-paced environment
• Results-focused and goal-oriented

Self-Assessment Questions:

• Do you align with BioDuro's core values of Accountability, Respect, Tenacity, Results, and Integrity?
• Are you comfortable working in a remote, global team environment with a fast-paced work culture?
• Do you possess strong communication and project management skills to collaborate effectively with cross-functional teams?

ASSUMPTION: Applicants should assess their fit with BioDuro's company values and work style to ensure a successful and satisfying work experience.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Working remotely may require self-motivation and time management skills
• Navigating a global team and understanding cultural differences
• Keeping up with industry trends and technological advancements in digital marketing

ASSUMPTION: Applicants should be prepared to manage multiple priorities, work independently, and adapt to a dynamic global team environment.

📈 Similar Roles Comparison

• Digital Marketing Manager (Remote) at BioDuro vs. Digital Marketing Manager (On-site) at a traditional pharmaceutical company
• Remote work offers flexibility and the ability to work from various locations
• BioDuro's global presence provides opportunities to work with diverse teams and clients
• Traditional pharmaceutical companies may offer more structured work environments and on-site collaboration
• Industry-specific context: Life sciences vs. other industries
• Life sciences sector offers specialized knowledge and experience in marketing complex scientific services
• Other industries may have more established marketing practices and less complex products or services
• Career path comparison: Digital Marketing Manager to Director of Marketing or VP of Marketing
• Successful digital marketing managers may advance to leadership roles within the marketing department or broader organization
• Career progression may involve developing strategic planning, team management, and budgeting skills

ASSUMPTION: Applicants should consider the unique aspects of this role at BioDuro and compare it to similar roles in other industries or organizations to make an informed decision about their career goals.

📝 Sample Projects

• Developing and executing a global SEO strategy to improve organic traffic and lead generation
• Collaborating with cross-functional teams to create targeted email marketing campaigns for specific client segments
• Analyzing campaign performance data to optimize ROI and inform future marketing decisions

ASSUMPTION: Applicants should be prepared to discuss relevant digital marketing projects and provide examples of their ability to drive results and optimize performance.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing strategy and organization?
• What are the most challenging aspects of working remotely for this role?
• How does BioDuro support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and gain a deeper understanding of the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experience for this role
• Prepare for interviews by researching BioDuro's company values, industry, and digital marketing trends
• Follow up with the hiring manager after the interview to express your interest in the role
• If selected, be prepared to provide references and complete a background check

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.