Digital Marketing Manager - Remote - LATAM Only

📌 Core Information

🔹 Job Title: Digital Marketing Manager - Remote - LATAM Only

🔹 Company: Remote Talent LATAM

🔹 Location: Mexico

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (LATAM Only)

🚀 Job Overview

Key aspects of this role include:

• Driving franchise growth through digital marketing strategies
• Managing Meta Ads for franchisees and new franchise leads
• Optimizing CRM and automation tools for improved lead generation
• Collaborating on content creation to enhance brand visibility

ASSUMPTION: This role requires a strong lead generation mindset and the ability to thrive in a fast-paced, startup-like environment.

📋 Key Responsibilities

✅ Develop and execute digital marketing strategies to drive lead generation and franchise growth

✅ Manage Meta (Facebook & Instagram) Ads for franchisees and new franchise leads

✅ Implement and optimize CRM and automation tools (Go High Level preferred, HubSpot experience is a plus)

✅ Lead organic and paid campaigns across LinkedIn, Meta, and potentially TikTok

✅ Develop customer segmentation strategies to improve ad targeting and conversion

✅ Collaborate on content creation (including book marketing, podcast promotion, and YouTube strategies) to enhance brand visibility

✅ Experiment with new digital marketing tactics to optimize lead generation and conversion

✅ Build and manage a growing marketing team as the company scales

ASSUMPTION: This role requires a hands-on approach and the ability to take on sales-oriented marketing tasks.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of experience as a Digital Marketing Manager with at least one year of experience working in the US market

Required Skills:

• Advanced English Level (C1, C2)
• Proven experience in startups or fast-paced, high-growth environments
• Strong expertise in digital marketing, paid social media ads, and lead generation
• CRM experience required (Go High Level preferred; HubSpot knowledge is a plus)
• Experience with marketing automation, customer segmentation, and sales funnels
• Strong written and verbal communication skills
• Comfortable with data-driven decision-making and performance tracking
• Ability to work independently and take initiative

Preferred Skills:

• Experience with HubSpot
• Familiarity with the franchise industry

ASSUMPTION: The ideal candidate will have a proven track record in digital marketing and a strong lead generation mindset.

💰 Compensation & Benefits

Salary Range: $2,000 - $2,500 USD per month

Benefits:

• 10 Paid Time Off (PTO) Days
• U.S. holidays
• Sick days

Working Hours: Monday-Friday, 9:00 AM - 5:00 PM CST

ASSUMPTION: The salary range is estimated based on industry standards for a Digital Marketing Manager role in the US, with consideration for the remote nature of the position and the candidate's location in Latin America.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services

Company Size: 11-50 employees

Founded: 2017

Company Description:

• Remote Talent LATAM connects top Latin American talent with leading U.S. marketing agencies
• The company acts as a trusted partner, guiding businesses and candidates through the hiring process
• They focus on finding the perfect match in skills, culture, and goals

Company Specialties:

• Remote hiring solutions
• Marketing talent acquisition
• Latin American talent sourcing

Company Website: remotetalentlatam.com

ASSUMPTION: Remote Talent LATAM is a growing company that specializes in connecting Latin American marketing talent with U.S. agencies.

📊 Role Analysis

Career Level: Mid-level to senior, depending on experience

Reporting Structure: This role reports directly to the client, with potential for team management as the company scales

Work Arrangement: Remote, with a focus on LATAM candidates

Growth Opportunities:

• Potential for team management as the company grows
• Opportunity to work with a diverse range of clients and industries
• Chance to gain experience in the franchise industry

ASSUMPTION: This role offers growth opportunities as the company expands and takes on more clients.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): Mexico

Geographic Context:

• Mexico is the largest Spanish-speaking country in North America
• The time zone is Central Standard Time (CST)
• The country has a strong focus on digital marketing and e-commerce

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM CST

ASSUMPTION: This role requires a strong understanding of the Latin American market and the ability to work effectively in a remote, distributed team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (digital marketing task)
• Final interview with the client

Key Assessment Areas:

• Digital marketing expertise
• Lead generation strategies
• CRM and automation tool proficiency
• Communication and teamwork skills

Application Tips:

• Tailor your resume to highlight relevant digital marketing experience and achievements
• Prepare a cover letter that demonstrates your understanding of the role and your fit for the company
• If applicable, include examples of your work or a portfolio showcasing your digital marketing skills

ATS Keywords: Digital Marketing, Lead Generation, CRM, Social Media Ads, Customer Segmentation, Marketing Automation, Sales Funnels, Data-Driven Decision Making, Performance Tracking, Startup Experience, Initiative

ASSUMPTION: The application process may vary depending on the client's specific requirements and the current hiring pipeline.

🛠️ Tools & Technologies

• Go High Level (preferred CRM tool)
• HubSpot (alternative CRM tool)
• Meta Ads Manager (Facebook & Instagram Ads)
• LinkedIn Ads
• TikTok Ads (potential)
• CRM and marketing automation tools

ASSUMPTION: The ideal candidate will have experience with CRM tools and be comfortable learning new digital marketing platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Customer focus

Work Style:

• Remote-friendly and flexible
• Fast-paced and dynamic
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you have a proven track record in digital marketing and lead generation?
• Are you comfortable working in a remote, distributed team?
• Do you thrive in a fast-paced, startup-like environment?

ASSUMPTION: The ideal candidate will be a strong cultural fit for the company, with a focus on integrity, expertise, and customer focus.

⚠️ Potential Challenges

• Managing multiple clients and priorities
• Working in a fast-paced, startup-like environment
• Adapting to the unique needs and requirements of the franchise industry
• Overcoming language barriers and cultural differences in a remote, distributed team

ASSUMPTION: The ideal candidate will be able to navigate these challenges effectively and thrive in a dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager position, but with a focus on lead generation and franchise growth
• Unlike traditional marketing roles, this position requires a strong lead generation mindset and the ability to take on sales-oriented marketing tasks
• Career progression may include team management and expanded responsibilities as the company grows

ASSUMPTION: This role is unique in its focus on franchise growth and lead generation, but shares many similarities with traditional Digital Marketing Manager positions.

📝 Sample Projects

• Developing and executing a digital marketing strategy to drive franchise growth
• Managing Meta Ads for franchisees and new franchise leads
• Optimizing CRM and automation tools to improve lead generation and conversion
• Collaborating on content creation to enhance brand visibility

ASSUMPTION: These sample projects are representative of the day-to-day responsibilities and tasks associated with this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the franchise brand?
• What are the most significant challenges facing the franchise brand, and how can this role address them?
• What opportunities exist for growth and professional development within the company?
• How does the company support remote employees and foster a collaborative work environment?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the company, and the opportunities for growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your digital marketing experience and achievements
• Prepare a cover letter that demonstrates your understanding of the role and your fit for the company
• If applicable, include examples of your work or a portfolio showcasing your digital marketing skills
• Follow up with the hiring manager one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.