Digital Marketing Manager (Remote US)
Directive Consulting
Full-time
Remote
Worldwide
🌐 Digital Marketing
📌 Core Information
- Job Title: Digital Marketing Manager (Remote US)
- Company: Directive Consulting
- Location: Remote (US)
- Job Type: Full-time
- Category: Marketing
- Date Posted: July 3, 2025
- Experience Level: Mid-level (2-5 years)
- Remote Status: Remote (US)
🚀 Job Overview
Key aspects of this role include:
- Managing a portfolio of SMB clients across various marketing channels
- Driving client success through strategic marketing initiatives
- Building and maintaining strong client relationships
- Collaborating with cross-functional teams to deliver exceptional results
- Operating in a fast-paced, dynamic environment with a focus on performance metrics
ASSUMPTION: This role requires a T-shaped marketer with a strong background in both strategy and execution, as well as excellent communication and project management skills.
📋 Key Responsibilities
- Client Management: Own the success of SMB clients, handling relationships with poise, confidence, and empathy
- Project Management: Organize and manage client accounts, ensuring projects are delivered on time and within budget
- Strategy Development: Develop and implement data-driven marketing strategies tailored to each client's unique needs
- Campaign Execution: Execute campaigns across paid media, SEO, and CRO channels to drive results
- Communication: Collaborate with clients and internal teams to ensure everyone is aligned and informed
- Continuous Learning: Stay up-to-date with industry trends and best practices, continuously improving marketing strategies
ASSUMPTION: This role requires a high degree of autonomy and self-motivation, as well as the ability to manage multiple projects and deadlines effectively.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field
- Experience: 2+ years of agency-side marketing experience, with a focus on performance marketing
- Required Skills:
- Proven expertise in paid media, SEO, and CRO strategies
- Strong SaaS background preferred
- Excellent project management and communication skills
- Ability to build and maintain strong client relationships
- Data-driven mindset with a passion for getting results
- Preferred Skills:
- Experience with marketing automation tools (e.g., HubSpot, Marketo)
- Familiarity with CRM systems (e.g., Salesforce, HubSpot CRM)
- Knowledge of marketing analytics tools (e.g., Google Analytics, Mixpanel)
ASSUMPTION: While not required, experience in the SaaS industry and familiarity with marketing automation tools would be highly beneficial for this role.
💰 Compensation & Benefits
- Salary Range: $80,000 - $120,000 per year (based on experience and location)
- *ASSUMPTION:* This estimate is based on industry standards for mid-level marketing roles in the US.
- Benefits:
- Medical, dental, and vision plans
- Disability and life insurance
- Mental health support (Spring Health, Headspace)
- Gym membership (Gympass)
- Unlimited PTO (2-week minimum), paid company holidays, birthday off, end-of-year recharge, and paid parental leave
- Traditional and Roth 401(k) with a 3% company match
- Annual bonus based on tenure
- Annual anniversary trip to Newport Beach, CA
- Working Hours: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: Directive Consulting offers a competitive benefits package that prioritizes the well-being and work-life balance of its employees.
📌 Applicant Insights
🔍 Company Context
- Industry: Advertising Services
- Company Size: 51-200 employees
- Founded: 2014
- Company Description: Directive Consulting is a performance marketing agency specializing in B2B companies. They use a proprietary methodology called Customer Generation to focus on SQLs and customers instead of traditional metrics like MQLs. Their services include paid media, SEO/content, CRO, and video.
- Company Specialties: SEO, PPC, social media marketing, search marketing, content marketing strategy, demand generation, SaaS marketing, ABM, performance marketing, marketing operations, revenue operations, marketing strategy, performance creative, design, and growth marketing
📊 Role Analysis
- Career Level: Mid-level marketing role with growth opportunities
- Reporting Structure: This role reports directly to the Director of Marketing
- Work Arrangement: Remote (US) with the option to work from Directive's state-of-the-art offices in Irvine, California
- Growth Opportunities:
- Opportunities to manage larger accounts and teams as experience and skills develop
- Potential to specialize in specific marketing channels or take on leadership roles
ASSUMPTION: This role offers ample opportunities for growth and career advancement within the company.
🌍 Location & Work Environment
- Office Type: Remote-first with physical offices in Irvine, California
- Office Location(s): Irvine, California (with remote work options)
- Geographic Context: Irvine is located in Orange County, California, with a Mediterranean climate and a cost of living slightly above the national average
- Work Schedule: Flexible hours with a focus on results and performance
ASSUMPTION: Directive Consulting's remote-first culture allows employees to balance work and personal life effectively.
💼 Interview & Application Insights
- Typical Process: Phone screen, skills assessment, behavioral interview, and final interview with the hiring manager
- Key Assessment Areas: Marketing strategy, campaign execution, project management, communication skills, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've managed and the results you achieved
- Research Directive Consulting's unique approach to marketing (Customer Generation) and be prepared to discuss how you would apply it in this role
🛠️ Tools & Technologies
- Google Suite (Gmail, Google Drive, Google Docs)
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Marketing analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Zoom)
ASSUMPTION: Familiarity with these tools is not required but would be beneficial for this role.
👔 Cultural Fit Considerations
- Company Values: People First, Performance-Driven, Collaborative, Innovative, and Accountable
- Work Style: Directive Consulting values employees who are self-motivated, results-driven, and able to work effectively in a remote environment
- Self-Assessment Questions:
- How do you prioritize and manage multiple projects and deadlines?
- Can you provide an example of a time when you had to adapt your marketing strategy due to changing circumstances?
- How do you build and maintain strong client relationships, even in challenging situations?
ASSUMPTION: Directive Consulting's culture prioritizes performance, collaboration, and innovation, making it an excellent fit for driven, results-oriented marketers.
⚠️ Potential Challenges
- Managing multiple client accounts and projects simultaneously
- Balancing the need for strategic thinking with day-to-day campaign execution
- Adapting to the unique needs and goals of each client
- Working effectively in a remote environment with limited face-to-face interaction
ASSUMPTION: These challenges can be overcome with strong project management skills, excellent communication, and a focus on results.
📈 Similar Roles Comparison
- Digital Marketing Manager (In-house): This role may have more focus on long-term strategy and less on day-to-day campaign execution. It may also involve managing a team of marketers.
- Account Manager (Agency): This role may have less focus on marketing strategy and more on client relationship management and project coordination.
- Marketing Specialist (Agency): This role may have more focus on tactical campaign execution and less on strategic planning and client management.
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, making it an excellent fit for a T-shaped marketer with a strong background in both strategy and execution.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to generate SQLs for a SaaS client
- Conducting a marketing audit and providing data-driven recommendations to improve performance for a B2B client
- Managing a team of marketers to execute a large-scale ABM campaign for an enterprise client
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of this role, as well as the need for strong project management and communication skills.
❓ Key Questions to Ask During Interview
- How does Directive Consulting's approach to marketing (Customer Generation) differ from other agencies?
- Can you describe the team structure and how this role would fit within it?
- How does Directive Consulting support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) used to measure success in this role?
- How does Directive Consulting foster a collaborative and innovative work environment in a remote setting?
ASSUMPTION: These questions will help you better understand the company culture, team dynamics, and expectations for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.ashbyhq.com/directive/3081bc46-951c-4aac-9743-c9a8b1208f3f)
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've managed and the results you achieved
- Research Directive Consulting's unique approach to marketing (Customer Generation) and be prepared to discuss how you would apply it in this role
- Follow up with a thank-you note after your interview to reiterate your interest in the position and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Digital Marketing Manager (Remote US)
- Company: Directive Consulting
- Location: Remote (US)
- Job Type: Full-time
- Category: Marketing
- Date Posted: July 3, 2025
- Experience Level: Mid-level (2-5 years)
- Remote Status: Remote (US)
🚀 Job Overview
Key aspects of this role include:
- Managing a portfolio of SMB clients across various marketing channels
- Driving client success through strategic marketing initiatives
- Building and maintaining strong client relationships
- Collaborating with cross-functional teams to deliver exceptional results
- Operating in a fast-paced, dynamic environment with a focus on performance metrics
ASSUMPTION: This role requires a T-shaped marketer with a strong background in both strategy and execution, as well as excellent communication and project management skills.
📋 Key Responsibilities
- Client Management: Own the success of SMB clients, handling relationships with poise, confidence, and empathy
- Project Management: Organize and manage client accounts, ensuring projects are delivered on time and within budget
- Strategy Development: Develop and implement data-driven marketing strategies tailored to each client's unique needs
- Campaign Execution: Execute campaigns across paid media, SEO, and CRO channels to drive results
- Communication: Collaborate with clients and internal teams to ensure everyone is aligned and informed
- Continuous Learning: Stay up-to-date with industry trends and best practices, continuously improving marketing strategies
ASSUMPTION: This role requires a high degree of autonomy and self-motivation, as well as the ability to manage multiple projects and deadlines effectively.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field
- Experience: 2+ years of agency-side marketing experience, with a focus on performance marketing
- Required Skills:
- Proven expertise in paid media, SEO, and CRO strategies
- Strong SaaS background preferred
- Excellent project management and communication skills
- Ability to build and maintain strong client relationships
- Data-driven mindset with a passion for getting results
- Preferred Skills:
- Experience with marketing automation tools (e.g., HubSpot, Marketo)
- Familiarity with CRM systems (e.g., Salesforce, HubSpot CRM)
- Knowledge of marketing analytics tools (e.g., Google Analytics, Mixpanel)
ASSUMPTION: While not required, experience in the SaaS industry and familiarity with marketing automation tools would be highly beneficial for this role.
💰 Compensation & Benefits
- Salary Range: $80,000 - $120,000 per year (based on experience and location)
- *ASSUMPTION:* This estimate is based on industry standards for mid-level marketing roles in the US.
- Benefits:
- Medical, dental, and vision plans
- Disability and life insurance
- Mental health support (Spring Health, Headspace)
- Gym membership (Gympass)
- Unlimited PTO (2-week minimum), paid company holidays, birthday off, end-of-year recharge, and paid parental leave
- Traditional and Roth 401(k) with a 3% company match
- Annual bonus based on tenure
- Annual anniversary trip to Newport Beach, CA
- Working Hours: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: Directive Consulting offers a competitive benefits package that prioritizes the well-being and work-life balance of its employees.
📌 Applicant Insights
🔍 Company Context
- Industry: Advertising Services
- Company Size: 51-200 employees
- Founded: 2014
- Company Description: Directive Consulting is a performance marketing agency specializing in B2B companies. They use a proprietary methodology called Customer Generation to focus on SQLs and customers instead of traditional metrics like MQLs. Their services include paid media, SEO/content, CRO, and video.
- Company Specialties: SEO, PPC, social media marketing, search marketing, content marketing strategy, demand generation, SaaS marketing, ABM, performance marketing, marketing operations, revenue operations, marketing strategy, performance creative, design, and growth marketing
📊 Role Analysis
- Career Level: Mid-level marketing role with growth opportunities
- Reporting Structure: This role reports directly to the Director of Marketing
- Work Arrangement: Remote (US) with the option to work from Directive's state-of-the-art offices in Irvine, California
- Growth Opportunities:
- Opportunities to manage larger accounts and teams as experience and skills develop
- Potential to specialize in specific marketing channels or take on leadership roles
ASSUMPTION: This role offers ample opportunities for growth and career advancement within the company.
🌍 Location & Work Environment
- Office Type: Remote-first with physical offices in Irvine, California
- Office Location(s): Irvine, California (with remote work options)
- Geographic Context: Irvine is located in Orange County, California, with a Mediterranean climate and a cost of living slightly above the national average
- Work Schedule: Flexible hours with a focus on results and performance
ASSUMPTION: Directive Consulting's remote-first culture allows employees to balance work and personal life effectively.
💼 Interview & Application Insights
- Typical Process: Phone screen, skills assessment, behavioral interview, and final interview with the hiring manager
- Key Assessment Areas: Marketing strategy, campaign execution, project management, communication skills, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've managed and the results you achieved
- Research Directive Consulting's unique approach to marketing (Customer Generation) and be prepared to discuss how you would apply it in this role
🛠️ Tools & Technologies
- Google Suite (Gmail, Google Drive, Google Docs)
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Marketing analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Zoom)
ASSUMPTION: Familiarity with these tools is not required but would be beneficial for this role.
👔 Cultural Fit Considerations
- Company Values: People First, Performance-Driven, Collaborative, Innovative, and Accountable
- Work Style: Directive Consulting values employees who are self-motivated, results-driven, and able to work effectively in a remote environment
- Self-Assessment Questions:
- How do you prioritize and manage multiple projects and deadlines?
- Can you provide an example of a time when you had to adapt your marketing strategy due to changing circumstances?
- How do you build and maintain strong client relationships, even in challenging situations?
ASSUMPTION: Directive Consulting's culture prioritizes performance, collaboration, and innovation, making it an excellent fit for driven, results-oriented marketers.
⚠️ Potential Challenges
- Managing multiple client accounts and projects simultaneously
- Balancing the need for strategic thinking with day-to-day campaign execution
- Adapting to the unique needs and goals of each client
- Working effectively in a remote environment with limited face-to-face interaction
ASSUMPTION: These challenges can be overcome with strong project management skills, excellent communication, and a focus on results.
📈 Similar Roles Comparison
- Digital Marketing Manager (In-house): This role may have more focus on long-term strategy and less on day-to-day campaign execution. It may also involve managing a team of marketers.
- Account Manager (Agency): This role may have less focus on marketing strategy and more on client relationship management and project coordination.
- Marketing Specialist (Agency): This role may have more focus on tactical campaign execution and less on strategic planning and client management.
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, making it an excellent fit for a T-shaped marketer with a strong background in both strategy and execution.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to generate SQLs for a SaaS client
- Conducting a marketing audit and providing data-driven recommendations to improve performance for a B2B client
- Managing a team of marketers to execute a large-scale ABM campaign for an enterprise client
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of this role, as well as the need for strong project management and communication skills.
❓ Key Questions to Ask During Interview
- How does Directive Consulting's approach to marketing (Customer Generation) differ from other agencies?
- Can you describe the team structure and how this role would fit within it?
- How does Directive Consulting support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) used to measure success in this role?
- How does Directive Consulting foster a collaborative and innovative work environment in a remote setting?
ASSUMPTION: These questions will help you better understand the company culture, team dynamics, and expectations for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.ashbyhq.com/directive/3081bc46-951c-4aac-9743-c9a8b1208f3f)
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've managed and the results you achieved
- Research Directive Consulting's unique approach to marketing (Customer Generation) and be prepared to discuss how you would apply it in this role
- Follow up with a thank-you note after your interview to reiterate your interest in the position and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.