📌 Core Information
🔹 Job Title: Digital Marketing Manager, SEO
🔹 Company: Illumio
🔹 Location: Remote (Phoenix, Arizona)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (with occasional in-person meetings)
🚀 Job Overview
Key aspects of this role include:
- Serving as the in-house SEO expert for Illumio
- Driving organic traffic growth through strategic SEO initiatives
- Collaborating with cross-functional teams to improve website performance and drive traffic
- Managing and partnering with external SEO agencies
ASSUMPTION: This role requires a balance of technical SEO skills and strong communication abilities to work effectively with various teams.
📋 Key Responsibilities
✅ Serve as the in-house SEO expert, continually auditing sites and performance to identify areas needing SEO improvements
✅ Prioritize SEO initiatives and execute on an SEO roadmap
✅ Write product stories, join grooming sessions, and provide guidance throughout implementation
✅ Build and monitor site analytics reports, perform tests, and track effect on KPIs
✅ Work closely with product management, developers, marketing, and content partners to drive traffic-generating initiatives across the organization
✅ Manage and partner with SEO agency, aligning SEO work between content, digital, web, and campaigns teams
✅ Translate SEO data into actionable insights for content, ads, and webpages
✅ Share SEO “thought leadership” algorithm updates and on-going best practices
ASSUMPTION: This role requires a proactive approach to staying updated with the latest SEO trends and best practices.
🎯 Required Qualifications
Education: Bachelor’s degree from an accredited, not-for-profit University or College
Experience: 4+ years of experience in Search Engine Optimization roles
Required Skills:
- Metrics-driven with ability to create reports tracking and analyzing SEO performance
- Experience in SEO/Analytics tools such as: Google Analytics, Google Search Console, Google Tag Manager, SEMRush, AHREFs, Screaming Frog, etc.
- Great at keyword research and discovering new opportunities to drive traffic
- Understanding of how site architecture affects SEO
- Understanding of the components of Core Web Vitals, their effect on SEO, and how to improve them
- Strong verbal and written communication skills
- Self-motivated and action-oriented
- Experience with A/B Testing tools & software
- Deep knowledge of CMS Systems: Webflow, Wordpress, Drupal, etc.
Preferred Skills:
- Experience in a similar role within the tech industry
- Familiarity with the Zero Trust security model
ASSUMPTION: While not explicitly stated, experience in the tech industry or familiarity with the Zero Trust security model could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $129,000 - $155,000 USD per year
Benefits:
- Medical, Dental, Vision Coverage
- Health and Dependent Savings Accounts
- Life and Disability Programs
- Paid Parental Leave
- Voluntary Benefit Programs
- Company Sponsored Wellness Program
- Wellness Reimbursement Program
- Retirement Savings
- Equity Opportunities
- Paid Time Off and Paid Holidays
- Employee Incentive Program
Working Hours: Full-time, with flexible hours and occasional in-person meetings
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as skills, qualifications, and internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Illumio operates in the computer and network security industry, focusing on Zero Trust segmentation to prevent breaches and mitigate ransomware risks.
Company Size: Illumio has 501-1,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: Illumio was founded in 2013 and is headquartered in Sunnyvale, California.
Company Description:
- Illumio is the market leader in Zero Trust segmentation, preventing breaches from becoming cyber disasters.
- The company protects critical applications and valuable digital assets with proven segmentation technology purpose-built for the Zero Trust security model.
- Illumio's ransomware mitigation and segmentation solutions see risk, isolate attacks, and secure data across cloud-native apps, hybrid and multi-clouds, data centers, and endpoints.
Company Specialties:
- Zero Trust Segmentation
- Ransomware Mitigation
- Cybersecurity
Company Website: http://www.illumio.com
ASSUMPTION: Illumio's focus on Zero Trust segmentation and ransomware mitigation requires candidates with a strong understanding of cybersecurity principles and a proactive approach to threat prevention.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of technical expertise and leadership skills.
Reporting Structure: The Digital Marketing Manager, SEO will report directly to the Marketing team and collaborate with various cross-functional teams.
Work Arrangement: This role is remote with occasional in-person meetings, providing flexibility and work-life balance.
Growth Opportunities:
- As Illumio continues to grow, there may be opportunities for the Digital Marketing Manager, SEO to take on additional responsibilities or lead a team.
- The company's focus on innovation and continuous improvement provides opportunities for professional development.
ASSUMPTION: The growth opportunities for this role will depend on the company's expansion and the individual's performance and interests.
🌍 Location & Work Environment
Office Type: Remote, with occasional in-person meetings at Illumio's headquarters in Sunnyvale, California.
Office Location(s): Sunnyvale, California
Geographic Context:
- Illumio's headquarters are located in the heart of Silicon Valley, providing access to a vibrant tech industry and networking opportunities.
- The remote nature of this role allows for flexibility in working from various locations within the United States.
Work Schedule: Full-time, with flexible hours and occasional in-person meetings
ASSUMPTION: The remote nature of this role may require occasional travel to Illumio's headquarters or other offices for meetings and team-building events.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the marketing team and other stakeholders
Key Assessment Areas:
- SEO expertise and technical skills
- Communication and collaboration abilities
- Problem-solving and strategic thinking
- Alignment with Illumio's company culture and values
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Illumio's mission and how your skills align with the role's requirements
- Prepare for the technical assessment by brushing up on your SEO knowledge and tools
ATS Keywords: SEO, Search Engine Optimization, Digital Marketing, Traffic Generation, Keyword Research, Site Architecture, Core Web Vitals, A/B Testing, CMS Systems, Google Analytics, Google Search Console, Google Tag Manager, SEMRush, AHREFs, Screaming Frog
ASSUMPTION: Illumio's application process may vary depending on the specific role and the candidate's qualifications.
🛠️ Tools & Technologies
- SEO/Analytics tools: Google Analytics, Google Search Console, Google Tag Manager, SEMRush, AHREFs, Screaming Frog
- CMS Systems: Webflow, Wordpress, Drupal
- A/B Testing tools: Optimizely, VWO, Adobe Target
ASSUMPTION: The specific tools and technologies used may vary depending on Illumio's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centric
- Collaboration
- Integrity
- Accountability
Work Style:
- Remote-friendly and flexible
- Data-driven and metrics-focused
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- How do you stay updated with the latest SEO trends and best practices?
- Can you provide an example of a time when you had to adapt your SEO strategy due to algorithm changes or other external factors?
- How do you prioritize and manage multiple SEO initiatives simultaneously?
ASSUMPTION: Illumio values candidates who are proactive, innovative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Keeping up with the latest SEO trends and algorithm changes
- Managing multiple SEO initiatives and prioritizing efforts effectively
- Collaborating with various teams and stakeholders to drive traffic-generating initiatives
- Occasional travel for in-person meetings and team-building events
ASSUMPTION: The potential challenges for this role may vary depending on the individual's skills, experience, and Illumio's specific needs.
📈 Similar Roles Comparison
- Compared to other SEO Manager roles, this position requires a stronger focus on collaboration and cross-functional teamwork
- Illumio's focus on Zero Trust segmentation and ransomware mitigation provides unique opportunities for candidates with relevant cybersecurity experience
- This role offers a competitive salary range and comprehensive benefits package compared to industry standards
ASSUMPTION: The specific comparisons for this role will depend on the candidate's qualifications, experience, and the industry standards for similar roles.
📝 Sample Projects
- Conducting a comprehensive SEO audit of Illumio's website and developing a strategic roadmap to improve organic traffic
- Collaborating with the product team to optimize new product pages for search engines and drive traffic to launch events
- Partnering with the content team to create SEO-optimized blog posts and other marketing materials to attract and engage target audiences
ASSUMPTION: The sample projects for this role will depend on Illumio's specific needs and the candidate's expertise.
❓ Key Questions to Ask During Interview
- How does Illumio support the professional development and growth of its SEO team members?
- Can you describe the current SEO strategy and roadmap for Illumio's website, and how this role will contribute to its evolution?
- How does Illumio measure the success of its SEO initiatives, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for collaboration and knowledge-sharing with other marketing team members and stakeholders?
- How does Illumio ensure that its SEO efforts align with the company's overall marketing strategy and brand identity?
ASSUMPTION: The key questions to ask during the interview will depend on the candidate's specific interests and the information provided during the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant SEO experience and skills
- Write a cover letter explaining your interest in Illumio and how your skills align with the role's requirements
- Prepare for the technical assessment by brushing up on your SEO knowledge and tools
- Follow up with Illumio's hiring team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
