🔹 Job Title: Digital Marketing Manager, Shopbop
🔹 Company: Amazon
🔹 Location: New York, New York, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: No
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of paid media channels, data analysis, and project management skills. The ideal candidate will have experience in managing paid media campaigns and working with cross-functional teams.
✅ Manage the day-to-day workflow of paid channels (paid social, affiliate, search, shopping, etc.)
✅ Oversee channel execution, ensuring strategies are effective and properly measured
✅ Partner with agencies to build testing roadmap, leveraging data to provide insights into future learnings and results
✅ Streamline reporting received from agencies and internal sources to communicate broader picture of performance
✅ Partner closely with creative team to ensure channel creative is best-in-class, testing new content strategies and sharing results internally
✅ Partner with cross-channel teams to support initiatives with paid media amplification, building out a 360 marketing plan
✅ Responsible for building, executing, and reporting on full funnel marketing strategies across channels
✅ Compile and communicate relevant industry news & reports to the team
✅ Partner with legal to review new Digital Marketing tech opportunities, as well as contracts when needed
✅ Manage budget across campaigns, shifting spend as needed to drive objectives
ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to manage multiple projects simultaneously. The ideal candidate will have experience in managing paid media campaigns and working with cross-functional teams.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in digital marketing, with a focus on paid media
Required Skills:
Preferred Skills:
ASSUMPTION: While a Bachelor's degree is preferred, relevant work experience may be considered in lieu of formal education. Fluency in Spanish is not required but may be beneficial for this role.
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Digital Marketing Manager with 2-5 years of experience in New York)
Benefits:
Working Hours: Full-time, 40 hours per week. Flexible work hours may be available.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Manager with 2-5 years of experience in New York. Actual salary may vary based on factors such as skills, experience, and performance.
Industry: E-commerce and Retail
Company Size: 10,001+ employees (Enterprise-level)
Founded: 1994 (as Amazon, 1995 for Shopbop)
Company Description:
Company Specialties:
Company Website: Amazon.com
ASSUMPTION: Amazon is a large, established company with a strong focus on innovation and customer experience. Shopbop, as an Amazon subsidiary, benefits from the company's resources and infrastructure while maintaining a unique brand identity.
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Head of Digital Media
Work Arrangement: On-site, full-time
Growth Opportunities:
ASSUMPTION: This role offers opportunities for career growth and professional development within Amazon's large and diverse organization.
Office Type: Corporate office environment
Office Location(s): 2127 7th Ave., Seattle, WA 98109, US (Amazon headquarters); 12900 Worldgate Dr, Herndon, VA 20170, US (Shopbop office)
Geographic Context:
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The New York office is the primary location for this role, but the candidate may have the opportunity to work from Amazon's headquarters in Seattle or other office locations as needed.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, Paid Media, Social Media, Time Management, Communication, Attention to Detail, Data Analysis, Budget Management, Creative Collaboration, Reporting, Testing Strategies, Relationship Building, Channel Strategy, Performance Measurement, Industry Research, Legal Review
ASSUMPTION: The application process for this role may be subject to change based on Amazon's hiring practices and the specific needs of the team.
ASSUMPTION: The specific tools and technologies used in this role may vary based on the team's needs and Amazon's available resources.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Amazon's company culture is fast-paced, collaborative, and focused on innovation. Candidates should be able to thrive in a dynamic environment and demonstrate strong problem-solving skills, data-driven decision-making, and effective communication.
ASSUMPTION: The potential challenges of this role are common to digital marketing positions and can be mitigated with strong project management skills, effective communication, and a data-driven approach.
ASSUMPTION: This role is similar to other digital marketing manager positions in the industry, but with the added benefit of working for a large, established company with significant resources and growth opportunities.
ASSUMPTION: The specific projects in this role will vary based on the team's priorities and Amazon's business objectives.
ASSUMPTION: Asking insightful questions during the interview process demonstrates curiosity and engagement with the role and the company.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.