🔹 Job Title: Digital Marketing Manager, Shopbop
🔹 Company: Amazon
🔹 Location: New York, New York, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires strong communication skills, teamwork, attention to detail, and the ability to manage multiple projects simultaneously. The ideal candidate will have experience in digital marketing, with a focus on paid media channels.
✅ Manage the day-to-day workflow of paid channels (paid social, affiliate, search, shopping, etc.)
✅ Oversee channel execution, ensuring strategies are effective and properly measured
✅ Partner with agencies to build testing roadmap, leveraging data to provide insights into future learnings and results
✅ Streamline reporting received from agencies and internal sources to communicate broader picture of performance
✅ Partner closely with creative team to ensure channel creative is best-in-class, testing new content strategies and sharing results internally
✅ Partner with cross-channel teams to support initiatives with paid media amplification, building out a 360 marketing plan
✅ Responsible for building, executing, and reporting on full funnel marketing strategies across channels
✅ Compile and communicate relevant industry news & reports to the team
✅ Partner with legal to review new Digital Marketing tech opportunities, as well as contracts when needed
✅ Manage budget across campaigns, shifting spend as needed to drive objectives
ASSUMPTION: This role involves a high degree of collaboration with various teams, both internal and external. Strong communication and project management skills are essential for success in this position.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in digital marketing, with a focus on paid media channels
Required Skills:
Preferred Skills:
ASSUMPTION: While a Bachelor's degree is required, relevant experience and a strong portfolio may be considered in lieu of a degree for exceptional candidates.
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Digital Marketing Manager with 2-5 years of experience in the New York area)
Benefits:
Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with some flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for the New York area. Actual compensation may vary based on factors such as experience, skills, and qualifications.
Industry: E-commerce and Retail
Company Size: 10,000+ employees (Large)
Founded: 1994 (Amazon) and 2006 (Shopbop)
Company Description:
Company Specialties:
Company Website: Amazon.com
ASSUMPTION: Working for a large company like Amazon offers opportunities for career growth and exposure to diverse teams and projects. However, the company's size may also result in a more structured and hierarchical work environment.
Career Level: Mid-level
Reporting Structure: This role reports directly to the Head of Digital Media at Shopbop
Work Arrangement: On-site, with some flexibility for remote work
Growth Opportunities:
ASSUMPTION: This role offers opportunities for career growth and professional development within Amazon's large and diverse organization.
Office Type: Urban office environment in New York City
Office Location(s): 410 10th Ave, New York, NY 10018, United States
Geographic Context:
Work Schedule: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with some flexibility for remote work
ASSUMPTION: Working in New York City offers numerous professional and cultural opportunities, but may also come with a higher cost of living and increased competition for talent.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, Paid Media, Social Media, Channel Strategy, Performance Measurement, Testing Strategies, Industry Research, Relationship Building, Channel Execution, Full Funnel Marketing, Brand Social Campaigns
ASSUMPTION: The application process for this role may be competitive, given Amazon's strong brand and the attractive nature of the position. Applicants should focus on highlighting their relevant experience and skills and demonstrating their fit with Amazon's company culture.
ASSUMPTION: Familiarity with Amazon's proprietary tools, such as AAP, may be beneficial but is not always required for this role. Candidates should be comfortable learning and adapting to new tools and technologies as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Amazon's company culture is known for its customer-centric approach, fast-paced work environment, and commitment to operational excellence. Candidates should be comfortable working in a dynamic, results-driven environment and be passionate about meeting customer needs.
ASSUMPTION: This role may present challenges in terms of managing multiple projects and deadlines, working with external partners, and navigating a large organization. Strong project management skills, attention to detail, and the ability to work effectively with diverse teams are essential for success in this position.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry. Candidates should consider their career goals, work preferences, and cultural fit when evaluating this role against other options.
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that a Digital Marketing Manager may face in this role. Candidates should be prepared to discuss their relevant experience and how they have approached similar projects in the past.
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and provides an opportunity to assess the company culture and team dynamics. Candidates should focus on understanding the specific needs and priorities of the team and how their skills and experience align with those requirements.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.