📌 Core Information
🔹 Job Title: Digital Marketing Manager, Shopbop
🔹 Company: Amazon
🔹 Location: New York, New York, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing day-to-day workflow of Affiliate and Paid Social channels
- Overseeing channel execution and performance measurement
- Collaborating with agencies and internal teams to build comprehensive marketing plans
- Streamlining reporting and communicating performance to stakeholders
- Partnering with creative and brand teams to amplify initiatives with paid media
ASSUMPTION: This role requires a strong understanding of digital marketing channels, particularly Affiliate and Paid Social, as well as excellent communication, time management, and attention to detail skills.
📋 Key Responsibilities
✅ Manage the day-to-day workflow of Affiliate and Paid Social channels, including key relationship building with agency partners, publishers, and internal teams
✅ Oversee channel execution, ensuring strategies are effective and properly measured
✅ Partner with agencies to build testing roadmap, leveraging data to provide insights into future learnings and results
✅ Streamline reporting received from agencies and internal sources to communicate broader picture of performance
✅ Partner closely with creative team to ensure channel creative is best-in-class, testing new content strategies and sharing results internally
✅ Partner with Brand team to support initiatives with paid media amplification, building out a 360 marketing plan
✅ Responsible for building, executing, and reporting on full funnel marketing strategies across channels
✅ Compile and communicate relevant industry news & reports to the team
✅ Support Head of Digital Media in managing invoicing and accrual process
✅ Manage budget for paid social and affiliate channels, partnering with external agencies and internal teams to ensure alignment
✅ Partner with legal to review new Digital Marketing tech opportunities, as well as contracts when needed
ASSUMPTION: This role involves a high degree of collaboration with various teams and agencies, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in digital marketing, with a focus on Affiliate and Paid Social channels
Required Skills:
- Proven experience in digital marketing, with a strong focus on Affiliate and Paid Social channels
- Excellent communication, time management, and attention to detail skills
- Strong analytical skills and data-driven mindset
- Ability to work effectively with cross-functional teams and agencies
- Proficiency in Microsoft Office Suite and Google Analytics
Preferred Skills:
- Experience with Amazon Advertising Platform (AAP)
- Fluency in additional languages
- Experience working with Paid Search and Shopping channels
ASSUMPTION: While not explicitly stated, proficiency in relevant marketing tools and platforms is expected for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Digital Marketing Manager with 2-5 years of experience in New York)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Maternity and paternity leave
- Employee discounts on Amazon products
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility for meetings and project deadlines
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on Amazon's internal compensation structure and the candidate's qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon operates in the e-commerce and technology industries, with a focus on retail, cloud computing, and digital streaming services.
Company Size: Amazon is a large corporation with over 1.3 million employees worldwide, making it one of the largest employers in the United States.
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon's mission is to be Earth's most customer-centric company.
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
- Cloud computing
- Digital streaming services
Company Website: Amazon.com
ASSUMPTION: As a large corporation, Amazon offers numerous opportunities for career growth and development, as well as a competitive benefits package.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, with opportunities for growth and advancement within the marketing department and the broader organization.
Reporting Structure: The Digital Marketing Manager reports directly to the Head of Digital Media and works closely with various internal teams and external agencies.
Work Arrangement: This is an on-site role, with the expectation that the employee will work from Amazon's New York office.
Growth Opportunities:
- Advancement to a Senior Digital Marketing Manager or similar role within the marketing department
- Expansion into other areas of digital marketing or related fields, such as brand management or product marketing
- Opportunities to work on high-impact projects and initiatives, driving meaningful change within the organization
ASSUMPTION: Given Amazon's size and diverse business model, there are numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Amazon's New York office is a modern, collaborative workspace with state-of-the-art facilities and amenities.
Office Location(s): 2127 7th Ave, Seattle, WA 98109, US
Geographic Context:
- New York City is a major metropolitan area with a diverse population and a thriving cultural scene.
- The city offers numerous opportunities for professional networking and personal growth.
- New York has a humid subtropical climate, with hot, humid summers and cold, snowy winters.
Work Schedule: The standard workweek is Monday-Friday, with core hours of 10:00 AM - 6:00 PM. However, employees may be required to work additional hours to meet project deadlines or attend meetings.
ASSUMPTION: As a large corporation, Amazon's work environment is dynamic and fast-paced, with a strong focus on innovation and customer obsession.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a member of the HR team
- On-site or virtual interview with the hiring manager and/or team members
- Final round interview with a senior leader or panel of interviewers
- Background check and offer extension
Key Assessment Areas:
- Digital marketing expertise and channel-specific knowledge
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with Affiliate and Paid Social channels, as well as your approach to data-driven marketing
- Research Amazon's leadership principles and be ready to discuss how you embody them in your work
ATS Keywords: Digital Marketing, Affiliate Marketing, Paid Social, Paid Search, Marketing Strategy, Channel Management, Reporting, Data Analysis, Teamwork, Collaboration, Amazon, Shopbop
ASSUMPTION: As a large corporation, Amazon receives a high volume of applications and uses Applicant Tracking Systems (ATS) to manage the recruitment process. Including relevant keywords in your resume and application materials can help ensure that your application is seen by the right person.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- Social media platforms (Facebook, Instagram, Pinterest, etc.)
- Affiliate marketing platforms (e.g., CJ Affiliate, ShareASale, etc.)
- Paid social advertising platforms (e.g., Facebook Ads, LinkedIn Ads, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
ASSUMPTION: As a digital marketing role, this position requires proficiency in relevant marketing tools and platforms, as well as strong analytical and data-driven skills.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and team-oriented culture
- Strong focus on innovation and continuous improvement
- Data-driven decision-making and a test-and-learn approach
Self-Assessment Questions:
- How do you embody Amazon's leadership principles in your work?
- How do you approach data-driven marketing and continuous optimization?
- How do you collaborate effectively with cross-functional teams and external agencies?
ASSUMPTION: As a large corporation, Amazon values employees who are customer-obsessed, passionate about invention, committed to operational excellence, and able to think long-term. Strong communication, collaboration, and data-driven skills are essential for success in this role.
⚠️ Potential Challenges
- Managing multiple channels and stakeholders simultaneously
- Keeping up with the fast-paced nature of digital marketing and e-commerce
- Balancing short-term performance goals with long-term strategic objectives
- Navigating a large, complex organization with numerous teams and departments
ASSUMPTION: As a large corporation, Amazon presents unique challenges and opportunities for growth and development. Successful candidates will be able to navigate a complex organization, manage multiple stakeholders, and thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Compared to other Digital Marketing Manager roles, this position has a stronger focus on Affiliate and Paid Social channels, as well as a greater emphasis on cross-functional collaboration and stakeholder management
- In the broader e-commerce and retail industries, Amazon is known for its customer-centric approach, innovative culture, and commitment to operational excellence
- Career paths within Amazon can vary widely depending on the individual's skills, interests, and performance, with opportunities for growth and advancement in marketing, technology, and other areas
ASSUMPTION: As a large corporation with a diverse range of business units and a strong focus on innovation, Amazon offers numerous opportunities for career growth and development within the marketing department and the broader organization.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new product launch, leveraging Affiliate and Paid Social channels to drive awareness and sales
- Conducting a competitive analysis of Affiliate and Paid Social strategies in the e-commerce and retail industries, and identifying opportunities for differentiation and innovation
- Building and managing a high-performing team of agency partners and internal stakeholders, driving collaboration and alignment around shared marketing objectives
ASSUMPTION: As a Digital Marketing Manager at Amazon, you will have the opportunity to work on high-impact projects that drive meaningful change within the organization and the broader e-commerce and retail industries.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing organization and Amazon's long-term strategic objectives?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Amazon support the professional development and growth of its marketing team members?
- What are the key challenges and opportunities facing the marketing department and the broader organization in the coming year?
- How does Amazon approach diversity, equity, and inclusion in its marketing strategies and initiatives?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to driving meaningful change within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on Affiliate and Paid Social marketing, data-driven decision-making, and cross-functional collaboration
- Prepare for your interview by researching Amazon's leadership principles, reviewing the job description, and practicing common interview questions and your responses
- If selected for an on-site or virtual interview, dress professionally and arrive (or log in) 10-15 minutes early to demonstrate your punctuality and eagerness for the opportunity
- Follow up with a thank-you note within 24 hours of your interview, reiterating your interest in the role and addressing any lingering questions or concerns
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
