📌 Core Information
🔹 Job Title: Digital Marketing Manager Southern Europe (H/F/NB) - CDI
🔹 Company: Unibail-Rodamco-Westfield
🔹 Location: URW France Headquarters (Paris 16ème), France
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-23
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading digital acquisition and performance across paid and owned channels in Southern Europe
- Overseeing digital media campaigns to drive traffic and conversion
- Ensuring adoption of digital initiatives by local teams and clients
- Collaborating with cross-functional teams to deploy digital projects and products
- Analyzing and optimizing digital performance to achieve objectives
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in digital marketing or media buying to succeed.
📋 Key Responsibilities
✅ Manage media budgets and activate digital channels to achieve acquisition, traffic, and growth objectives
✅ Collaborate with country managers and marketing managers to execute brand and DTS campaigns
✅ Deploy and optimize digital projects and products, ensuring local relevance and adoption
✅ Monitor and analyze digital performance, providing insights and recommendations to improve results
✅ Train and support local marketing teams to develop digital skills and expertise
ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Over 5 years of experience in digital marketing or media buying, with a focus on acquisition and performance marketing
Required Skills:
- Proven expertise in digital marketing and media buying
- Strong analytical skills and proficiency in data analysis tools
- Excellent project management and communication abilities
- Fluency in French and English
Preferred Skills:
- Experience in the retail or real estate industries
- Knowledge of the Southern European market
- Familiarity with Unibail-Rodamco-Westfield and its brands
ASSUMPTION: Candidates with experience in digital marketing agencies or in-house marketing teams for large brands are encouraged to apply.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Rémunération sur 13 mois + bonus + intéressement/participation
- Mobilité verte : Pass Navigo remboursé à 100 % ou 650€ pour mobilité douce
- Mutuelle premium, prévoyance
- Restaurant d’entreprise ou carte titres-resto
- Salle de sport, douches, pressing, barista, petit-déjeuner le vendredi ☕
- Jours enfants malades, rentrée scolaire offerte, crèche URW
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate, focusing on retail property and shopping center management
Company Size: 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2018, following the merger of Unibail-Rodamco and Westfield Corporation
Company Description:
- Unibail-Rodamco-Westfield creates sustainable places that reinvent being together
- Focuses on retail property, development, shopping center management, and investment
- Operates in dynamic markets across Europe and the US
Company Specialties:
- Retail Property
- Development
- Shopping Centre Management
- Investment
- Operations/Asset Management
- Leasing/Sales
- Marketing/Communication/Digital
- International
- Property/Maintenance/Works
- Finance
- Control
- Events
- Airports
Company Website: www.urw.com
ASSUMPTION: Unibail-Rodamco-Westfield is a large, international company with a strong focus on sustainability and innovation in the retail real estate industry.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role, with opportunities for growth and progression within the company
Reporting Structure: Reports directly to the manager, with cross-functional collaboration with various teams and departments
Work Arrangement: On-site, full-time position, with potential for remote work or hybrid arrangements depending on the company's policies
Growth Opportunities:
- Progression within the marketing department or related fields
- Expansion into new markets or business areas
- Development of digital marketing skills and expertise
ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as the chance to work on high-impact projects with a global impact.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): URW France Headquarters (Paris 16ème), France
Geographic Context:
- Paris, France
- Dynamic, international city with a strong focus on culture, arts, and commerce
- Excellent public transportation options and nearby attractions
Work Schedule: Full-time, with flexible hours and the possibility of remote work or hybrid arrangements
ASSUMPTION: The office environment is modern, collaborative, and centrally located, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screening with Eva, the recruiter
- In-depth interview with Nathalie, the manager, focusing on technical skills and cultural fit
- Final interview or assessment, if applicable
Key Assessment Areas:
- Digital marketing and media buying expertise
- Analytical skills and data-driven decision-making
- Project management and communication abilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience in digital marketing or media buying
- Demonstrate strong analytical skills and data-driven approach
- Tailor your resume and cover letter to the specific role and company
- Prepare for behavioral and situational interview questions
ATS Keywords: Digital Marketing, Media Buying, Acquisition, Performance Marketing, SEO, SEA, Paid Social, Display Advertising, Data Analysis, Project Management, Communication, Collaboration
ASSUMPTION: The interview process is designed to assess technical skills, cultural fit, and alignment with the company's values and mission.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Social media advertising platforms (Facebook Ads, LinkedIn Ads, etc.)
- Programmatic display advertising platforms
- Data analysis and visualization tools (Tableau, Power BI, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: The role requires proficiency in digital marketing tools and platforms, as well as strong analytical skills to optimize performance and achieve objectives.
👔 Cultural Fit Considerations
Company Values:
- Excellence: We only aim for the best
- Teamwork: We unite talent to win as a team
- Ethics: We build on trust and transparency
- Boldness: We dare with vision and agility
- Passion: We go the extra mile
- Ownership: We are empowered to deliver
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Innovative and forward-thinking
- Agile and adaptable
Self-Assessment Questions:
- Do I have a proven track record of success in digital marketing or media buying?
- Am I comfortable working in a collaborative, data-driven environment?
- Do I possess strong analytical skills and the ability to make data-driven decisions?
- Am I passionate about the retail real estate industry and Unibail-Rodamco-Westfield's mission?
ASSUMPTION: Unibail-Rodamco-Westfield values candidates who are passionate, strong-willed, enthusiastic, and fresh thinkers, with a commitment to excellence and teamwork.
⚠️ Potential Challenges
- Managing multiple digital channels and campaigns simultaneously
- Collaborating with cross-functional teams and stakeholders
- Adapting to a fast-paced, dynamic work environment
- Balancing strategic planning and day-to-day tactical execution
ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple priorities, and the capacity to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Digital Marketing Manager vs. Digital Marketing Specialist: The Digital Marketing Manager role involves more strategic planning, team leadership, and budget management, while the Digital Marketing Specialist focuses more on tactical execution and day-to-day campaign management.
- Industry-specific context: Unibail-Rodamco-Westfield operates in the retail real estate industry, with a focus on shopping center management and development. This role requires an understanding of the retail industry and the specific challenges and opportunities it presents.
- Career path comparison: The Digital Marketing Manager role can serve as a stepping stone to senior marketing roles, such as Head of Marketing or Chief Marketing Officer, or to related roles in digital strategy, data analysis, or product management.
ASSUMPTION: This role offers a unique opportunity to work in the retail real estate industry, with the potential for career growth and development within the company.
📝 Sample Projects
- Developing and executing a digital acquisition campaign to drive traffic and conversion for a new shopping center opening
- Collaborating with the brand team to create and deploy a digital marketing campaign for a major retail brand launch
- Analyzing and optimizing the digital performance of an e-commerce platform to improve sales and customer engagement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Digital Marketing Manager, requiring strong analytical skills, strategic planning, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other marketing teams and departments within the company?
- What are the biggest challenges facing the digital marketing team, and how can this role help address them?
- How does Unibail-Rodamco-Westfield support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through www.urw.com/careers
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills, leadership, and cultural fit
- Follow up with the recruiter one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
