📌 Core Information
🔹 Job Title: Digital Marketing Manager Southern Europe (H/F/NB) - CDI
🔹 Company: Unibail-Rodamco-Westfield
🔹 Location: URW France Headquarters (Paris 16ème), France
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-10
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading digital acquisition and performance across all paid and owned channels
- Overseeing campaigns in SEO, SEA, Paid Social, Display, and Affiliation
- Driving digital transformation and ensuring the adoption of digital initiatives by local teams and clients
- Collaborating with cross-functional teams to deploy digital projects and products
- Analyzing and optimizing media performance to maximize ROI
ASSUMPTION: This role requires a strong background in digital marketing and media buying, with a focus on acquisition and performance marketing. Candidates should have experience in managing media budgets and driving growth through digital channels.
📋 Key Responsibilities
✅ Lead digital acquisition and performance across all paid and owned channels
✅ Oversee campaigns in SEO, SEA, Paid Social, Display, and Affiliation
✅ Drive digital transformation and ensure the adoption of digital initiatives by local teams and clients
✅ Collaborate with cross-functional teams to deploy digital projects and products
✅ Analyze and optimize media performance to maximize ROI
✅ Support national marketing managers in executing brand campaigns and DTS
✅ Ensure the performance of owned digital channels by verifying, testing, and improving practices
✅ Produce and share detailed reports on web traffic, app installations, SoMe growth, and other KPIs
ASSUMPTION: This role requires strong analytical skills and experience in using data analysis tools and marketing platforms. Candidates should be comfortable working with large datasets and drawing insights to inform decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Over 5 years of experience in digital marketing or media buying, with a focus on acquisition and performance marketing
Required Skills:
- Proven experience in digital marketing and media buying
- Strong analytical skills and experience with data analysis tools
- Excellent communication and collaboration skills
- Ability to manage projects and teams
- Fluency in French and English
Preferred Skills:
- Experience in the real estate or retail industries
- Knowledge of the French market
- Experience with marketing automation tools
ASSUMPTION: Candidates with experience in managing media budgets and driving growth through digital channels are strongly encouraged to apply. Familiarity with the French market and the real estate or retail industries would be an asset.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a digital marketing manager with 5-10 years of experience in France)
Benefits:
- Rémunération sur 13 mois + bonus + intéressement/participation
- Mobilité verte : Pass Navigo remboursé à 100 % ou 650€ pour mobilité douce
- Mutuelle premium, prévoyance
- Restaurant d’entreprise ou carte titres-resto
- Salle de sport, douches, pressing, barista, petit-déjeuner le vendredi ☕
- Jours enfants malades, rentrée scolaire offerte, crèche URW
Working Hours: Full-time (35 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a digital marketing manager with 5-10 years of experience in France. Actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 1,001-5,000 employees
Founded: 2018 (as a result of the merger of Unibail-Rodamco and Westfield Corporation)
Company Description:
- Unibail-Rodamco-Westfield is a global leader in the ownership, management, and development of commercial real estate
- The company creates sustainable places that reinvent being together, offering unique and meaningful shared experiences
- Unibail-Rodamco-Westfield operates in the most dynamic markets in Europe and the US, with a focus on retail, office, and logistics assets
Company Specialties:
- Retail Property
- Development
- Shopping Centre Management
- Investment
- Operations/Asset Management
- Leasing/Sales
- Marketing/Communication/Digital
- International
- Property/Maintenance/Works
- Finance
- Control
- Events
- Airports
Company Website: www.urw.com
ASSUMPTION: Unibail-Rodamco-Westfield is a large, international company with a strong focus on sustainability and creating meaningful shared experiences for its customers. The company's size and global presence offer opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports directly to the Marketing Director
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to take on more responsibility and advance within the marketing department
- Opportunities to work on international projects and collaborate with teams across Europe and the US
- possibility to move into a management role or take on a more strategic focus
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department. Candidates with strong leadership skills and a strategic mindset may be well-suited to this role.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): URW France Headquarters (Paris 16ème), France
Geographic Context:
- The office is located in the 16th arrondissement of Paris, a bustling and upscale neighborhood
- The area is well-connected by public transportation, with easy access to the metro and bus lines
- There are numerous restaurants, cafes, and shops in the vicinity
Work Schedule: Monday-Friday, 9:00 AM - 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: The office is located in a convenient and vibrant area of Paris, with easy access to public transportation and numerous amenities. The work schedule is typical for a full-time role in France.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening with the HR department
- First-round interview with the hiring manager
- Final-round interview with the Marketing Director
- Background check and onboarding
Key Assessment Areas:
- Digital marketing and media buying skills
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Leadership and project management skills
- Alignment with company values and culture
Application Tips:
- Highlight relevant experience in digital marketing and media buying
- Demonstrate strong analytical skills and data-driven decision-making
- Showcase leadership and project management skills
- Tailor your resume and cover letter to the specific requirements of the role
- Prepare questions to ask the interviewer about the company, the team, and the role
ATS Keywords: Digital Marketing, Media Buying, SEO, SEA, Paid Social, Display Advertising, Data Analysis, Project Management, Leadership, Collaboration, French, English
ASSUMPTION: The application process for this role is typical for a mid-level to senior marketing role in France. Candidates should be prepared to demonstrate their digital marketing and media buying skills, as well as their analytical and leadership skills.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Facebook Ads
- LinkedIn Ads
- Display advertising platforms (e.g., Google Display Network, LinkedIn Display Ads)
- SEO tools (e.g., SEMrush, Ahrefs)
- Data analysis tools (e.g., Excel, Google Data Studio)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in a variety of digital marketing and data analysis tools. Candidates should have experience using these tools and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Excellence: We only aim for the best
- Teamwork: We unite talent to win as a team
- Ethics: We build on trust and transparency
- Boldness: We dare with vision and agility
- Passion: We go the extra mile
- Ownership: We are empowered to deliver
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Innovative and forward-thinking
- Agile and adaptable
Self-Assessment Questions:
- Do I thrive in a collaborative and team-oriented work environment?
- Am I comfortable working with large datasets and drawing insights to inform decision-making?
- Do I have strong leadership and project management skills?
- Am I passionate about digital marketing and driving growth through digital channels?
- Do I align with the company's values and work style?
ASSUMPTION: Unibail-Rodamco-Westfield is a large, international company with a strong focus on collaboration, data-driven decision-making, and innovation. Candidates should be comfortable working in a fast-paced and dynamic environment and be able to thrive in a team-oriented culture.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, which can be challenging for some candidates
- The role may involve working with tight deadlines and high pressure, which can be stressful for some candidates
- The role may require frequent travel to other European countries, which can be disruptive to personal life for some candidates
- The role may involve working with a diverse and international team, which can present cultural and linguistic challenges for some candidates
ASSUMPTION: This role may present challenges for candidates who are not comfortable working in a fast-paced and dynamic environment, or who struggle with tight deadlines and high pressure. Candidates should be comfortable working with a diverse and international team and be able to thrive in a collaborative and team-oriented culture.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Media Buying Manager role in a large, international company
- The role may involve more strategic and leadership responsibilities than a similar role in a smaller company
- The role may involve more collaboration and cross-functional work than a similar role in a more specialized or niche company
ASSUMPTION: This role is similar to a Digital Marketing Manager or Media Buying Manager role in a large, international company. However, the role may involve more strategic and leadership responsibilities than a similar role in a smaller company, and may involve more collaboration and cross-functional work than a similar role in a more specialized or niche company.
📝 Sample Projects
- Developing and executing a digital acquisition strategy for a new shopping center opening in Southern Europe
- Optimizing the media mix and budget allocation for a portfolio of retail brands across Europe
- Launching a new e-commerce platform for a retail brand and driving traffic and conversions through digital marketing channels
ASSUMPTION: These sample projects are illustrative of the types of projects a Digital Marketing Manager at Unibail-Rodamco-Westfield may work on. The specific projects and responsibilities may vary depending on the needs of the business and the priorities of the marketing department.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing strategy for the company?
- What are the key challenges facing the marketing department, and how can this role help address them?
- What opportunities are there for career growth and development within the marketing department?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the marketing department. Candidates should ask questions that are relevant to their specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: Digital Marketing Manager Southern Europe (H/F/NB) - CDI
- Tailor your resume and cover letter to highlight your relevant experience in digital marketing and media buying
- Prepare for the interview by researching the company, the team, and the role
- Prepare questions to ask the interviewer about the company, the team, and the role
- Follow up with the hiring manager after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
